Izimpawu Imfihlo: ukuthi ufihle brand owaziwa?

kubaluleke kakhulu kuzo zonke inkampani enkulu ukuthi logo yayo akuyona kuphela kalula emhlabeni wonke. Ubuye ukudlulisa umbono noma ulwazi umthengi. Yingakho Abaklami wazama ukuzenza isikhala esincane kakhulu ngendlela izindlela.

Siphakamisa ukuthi sibheke logo ezinkampani owaziwa futhi ukuthola ukuthi ukubaluleka kokuqala kwala izimpawu gubadlela alula futhi Minimalism.

FedEx

Ilogo emhlabeni inkampani yezokuthutha abadumile iqukethe ngenhloso ezifihliwe. Lapho ukucwaningwa okuningiliziwe kungenzeka ukubona umcibisholo, kwakwakhe umphumela izinhlamvu "E" futhi "X". Limele izimiso ezimbili eziyinhloko lenkampani - ukunemba nejubane. Ucwaningo luye lwabonisa ukuthi abantu babuka i-FedEx logo, isaziso sokuqala umcibisholo.

Inhlangano "Ithemba Afrika Izingane"

Inhlangano yesihle anikezelwe ukusiza izakhamuzi elincane lase-Afrika, uye wazakhela logo ethakazelisa kakhulu. Ibonisa Afrika, wabuka sangaphandle ngayiphi indlela bantfwana nebantfu omdala ubuka nomunye.

I-Bluetooth

Indaba le logo ethandwa idatha engenantambo ubuchwepheshe kuthatha ezikhathini zasendulo. Eminyakeni eyinkulungwane edlule kwakukhona Danish Korol uHarald olusobala, ngubani ephethwe yokuhlanganisa izizwe eziningi disparate ibe isizwe esisodwa. Ivame ukubizwa "golubozubym" ngenxa predilection ngoba amajingijolo uHarald namazinyo kwadingeka Tint bluish.

I-Bluetooth - ubuchwepheshe esetshenziswa sihlanganise ku kunethiwekhi eyodwa kubasebenzisi amaningi. logo yayo siqukethe inhlanganisela Runes ezimbili lasendulo Nordic. Eyokuqala - "Hagal", ezihambisana ne-Latin incwadi H, kanye nezinye - Bjarkan - ne V incwadi Nokho, lezi Runes yakha initials yenkosi Danish. Mhlawumbe ngenxa yalesi sizathu, amadivaysi kuqala-Bluetooth inikwe amandla abe nombala oluhlaza, futhi yayibukeka njengesikhonyane izinyo shape.

Amazon

Kunengqondo ukuphetha ngokuthi i-logo omhlaba ethandwa American esitolo inthanethi ongaqhubeki iyiphi incazelo efihliwe.

Kodwa kwacaca ukuthi, kuyasiza ukuqonda ifilosofi wenkampani. Ngokwesibonelo, umcibisholo ngokuthi ukuma ukumamatheka, elifanekisela sokwenza esitolo wonke amakhasimende abo bajabule. Ngaphezu kwalokho, umcibisholo exhunywe kwi uhlamvu lokuqala nolokugcina ezinhlamvwini zolimi - A, no-Z Lokhu Amazon ufuna ukukhombisa ukuthi bangathenga konke.

yoga Australia

I-logo ye-ethandwa club-Australia lapho abalandeli ukubutha yoga, futhi, ine iqhinga. Uma ubuka eduze, ungase ubone umlenze ukuthi wentombazane ingalo yakha isikhala avaliwe, ngokuphinda lamatshwayo "green" kuleli zwekazi.

sony Vaio

Inani lale Uphawu ngempela ezithakazelisayo. Ezokuqala ezimbili ihlangana zibe igagasi esimele uhlobo amasignali analog, zinyanga - okusikhumbuza izinombolo "1" futhi "0", okuyinto buqonda amasignali digital.

Unilever

Unilever - kuyinto nomkhiqizi ezihlukahlukene imikhiqizo. Bonke ziboniswe logo yenkampani efaniswe bofeleba isihloko. Ngalinye timphawu isithonjana has okulotshiweyo lalo. Ngakho, le nyoni - uphawu senkululeko kanye singakujabuleli ukuphila, futhi inhliziyo ekumelelayo uthando nokukhathalela abanye.

Formula 1

Ilogo edume kakhulu motor yamahhashi futhi athwala incazelo efihliwe. Phakathi uhlamvu F no ebomvu imivimbo isikhala inombolo ifomu 1 elimelela ijubane futhi isifiso ukunqoba.

amandla Symbol

Lolu phawu kutholakala emzimbeni wayo yonke izinto zikagesi, kodwa kuyaqabukela cabanga ukuthi ivelaphi. Esikhathini 40s kwekhulu elidlule onjiniyela ceba uhlelo kanambambili ukudluliswa kwedatha. Lalinama 1, okuqondwe ukufaka, futhi 0 - ukuze uvale. Ngemva kwesikhashana, izinhlamvu ezimbili lwabuthana, umlingisi okuholela zaqala ukusetshenziswa selisho amandla.

BMW

Ekuqaleni, le ndiza inkampani imoto edume esikhiqiza nelogo yayo uselokhu kusukela kuleso sikhathi. Ngokuphambene nombono oyiphutha lapho isithonjana okubonisa bendiza, eqinisweni lapho kuboniswa ifulegi Bavarian ngephethini wayo omuhle nomubi.

Apple

UMdali omunye logo liyabonakala kakhulu emhlabeni Dzhanoff Rob wangitshela ukuthi umqondo Apple Isithonjana wazalwa kuye ngengozi, ukuzeka kwakhe ngemva kokulunywa we apula awubeka etafuleni. Kuleli qophelo, umculi wabona ukuthi bite kufana "ibhayithi" - omunye imigomo Computing.

Okwesikhathi esithile Apple selogo ehlotshisiwe ngemivimbo multi-ezinemibala, efanekisela ngabaqaphi umbala. Nokho, ngo-1998, inkampani wabuya inguqulo ezinombala ofanayo icon.

Sun Microsystems

I-logo ye umenzi we software kanye hardware kuyinto ambigram adalwe Uprofesa Vaughan Pratt we Stanford University. Ngesisekelo lesikwele igama lesiNgisi Sun, okusho "ilanga", futhi singafundwa kusukela ngamunye emakhoneni.

Continental

Le nkampani, onguchwepheshe ukukhiqizwa amathayi, khumbula kuleli qophelo logo yayo. Ezokuqala ezimbili zihlanganisiwe, udala ibhasi.

Big Ten

Academic Association "Big Ten", eyasungulwa ngo-1896, iyona umfelandawonye amayunivesithi ngobukhulu 10 e-US. Ngo-1990, ngemva kokujoyina i-University of Pennsylvania, inhlangano banquma ukungayisebenzisi nhlobo i ukushintsha igama kanye ne-logo kabusha kuphela. Manje maphakathi isithonjana kukhona isikhala ezimbili ezimhlophe kwifomu inombolo "11".

Mercedes-Benz

Lokhu logo lifanekisela ukuqiniseka inkampani imoto German e yena nasesikhathini esizayo. Inkanyezi elinemisebe ezintathu zifanekisela ukubusa e emoyeni, emanzini umhlaba.

NBC

Ngo-50-yalolucwaningo kwekhulu elidlule, inkampani waqala ukuveza NBC ithelevishini ne isithombe umbala. Lokhu emisha wamavukelambuso unolwazi futhi egqamile umsila peacock sika, kusenzo logo wenkampani.

Eighty 20

Lokhu ezeluleka encane has a logo engavamile kakhulu, ehlanganisa izikwele anemibala ehlukene. Njengoba kuvela, uma uthatha segcekeni amnyama unit, futhi ukukhanya - okwesikhathi zero ke emgqeni phezulu e-binary code efihla eziningi 1010000, futhi phansi - 0010100. Uma ukuhumusha kwabo ohlelweni idesimali, uzothola inombolo 80 no-20, othathwe igama lenkampani .

Toblerone

Adume inkampani Toblerone confectionery Swiss itholakala Berne, okuyinto evame ukubizwa ngokuthi "lubekezelela edolobheni." Kungenxa yalesi sizathu ukuthi ngokuqinile akakhohlwanga ukuba ufake ngalé bear ku logo yayo

Baskin Robbins

Tincenye ezimibalabala amalogo yinkampani eyaziwa Baskin Robbins, esikhiqiza ice cream, zinokwaziswa ewusizo. Of izingxenye B incwadi kanye R, ababethi pink, kuvela inombolo 31. Yilokho inombolo flavour ezahlukene kanye izithasiselo esetshenziswa inkampani ekukhiqizeni ice cream.

Carrefour

I-logo ye-omunye amaketanga ngobukhulu okudayisa e-Europe, ezinze eFrance, senziwa ngemibala ifulege wendawo. Ngaphezu kwalokho, umbala omhlophe ezimakwe nge ofeleba yegama lenkampani.

milwaukee Brewers

Izimpawu of amaqembu wezemidlalo futhi ethakazelisa kakhulu. Ngokwesibonelo, uchwepheshe team baseball isithonjana Wisconsin Milwaukee Brewers - izinhlamvu M B, okuyinto ihlangana zibe isithombe baseball amagilavu.

Greenlabs

I-logo ye-amahlamvu isihlahla kuyafana kuya ebuchosheni bomuntu. Ngakho, abadali isithonjana wafuna ukubonisa ikhono elikhulu bokusungula abasebenzi.

McDonald

Zonke amalogo liyabonakala ukuboniswa isithombe esikhulu, kuba incwadi oyindilinga M. Kodwa ingxenye engaphezu kweyikhulu edlule, cishe ishiywe isithonjana sayo ngenxa nencazelo yalo ayilungile. Iqiniso lokuthi ezinye izazi zokusebenza kwengqondo baye babonisa ukuthi lesi logo lihlotshaniswa ezingqondweni zabantu abaningi kanye nesifuba zesifazane.