Boston Matrix: Okusho ukuthi, izinzuzo, nebubi

Kuyini Boston-matrix? Ngale ndlela behlakaniphile futhi yokuqala umkhiqizo ngezigaba livele iqembu Boston abakhangisi eliholwa Bruce Henderson ngasekupheleni 60-yalolucwaningo kwekhulu elidlule. Kusobala zazisa le ndlela ku ithebula quadrant ezine. Ngokusho Henderson, umkhiqizo ngamunye noma isevisi akunakubangelwa omunye quadrant. I-axis emile kwetafula - a nezinga lokukhula test wemakethe, ovundlile - share emakethe komkhiqizo (isevisi). ukukhula Dynamics ingase yehluke kuye ngesistimu izimo zomnotho kanye nezidingo inkampani.

Izinhlobo ezine zezimpawu zokuhlola umkhiqizo (isevisi)

1. Stars - imikhiqizo anesabelo emakethe okusezingeni eliphezulu ezimakethe nokukhula masinya. Njengoba ukuletha inzuzo kakhulu, kufanele sivikele, esitolo, futhi-ke, ukudala izinkanyezi ezintsha.

2. Izingane Enzima - ongaphakeme share emakethe ngejubane eliphezulu ukuthuthukiswa emakethe. Bona athatha izinsiza kanye Sinike kancane. Uma wayefisa, sokukhulisa iphesenti share emakethe kudinga utshalomali ngemali okukhulu.

3. Imali izinkomo - ukuthola le mikhiqizo zinezikhathi okusezingeni eliphezulu share emakethe futhi amanani aphansi yentuthuko emakethe. Nge ukutshalwa encane azowaphilisa la inzuzo esiphezulu. izinkomo yobisi kufanele kwesokunxele kuphothifoliyo nje isimo akashintshi.

4. Dogs - Ingxenye ongaphakeme futhi amanani aphansi. Lokhu utshalomali akuphumelelanga ukuthi imithombo inkampani kuphela. Kubo kangcono aluqede ngokuphelele noma okungenani ukunciphisa yobukhona babo ngayo kuphothifoliyo.

izinzuzo

Ngokombono ukuhlaziywa izinqubo zangaphakathi, Boston-matrix has eziningi eziwusizo:

- kunikeza isithombe generalized of ukuncintisana futhi isidingo imikhiqizo yenkampani;

- kuyasiza e lokulungisiswa ongakhetha ezahlukene amasu okumaketha;

- ligxile kumsebenzisi, umkhiqizo, amavolumu ukukhiqizwa nomphumela wokuthi indlela inzuzo yokuthengisa;

- kubonisa Ezinye zezindawo ezibekwe eqhulwini lapho ecabangela izindlela ezahlukene izinqumo ukumaketha;

- kuba indlela ezingabizi kakhulu ukuhlaziya amasu lezimpahla kubhasikidi yenkampani.

amaphutha

Ngaphezu izinzuzo, Boston-matrix has bokwenza:

- ugxile inkampani, okuholela injongo yaso, noma sifisa ubuholi;

- Boston-matrix igxile umkhiqizo isu kanye notshwala wezimali ka inkampani, nakuba ayengazi amasu njengebalulekile kwezinye izindawo zokusebenzela ngaye: abasebenzi, ubuchwepheshe, ukuphathwa, njll;.

- ilahlekelwa icacile lapho multiproduct yokukhiqiza noma kudinga ukucatshangelwa eningiliziwe ngamunye umkhiqizo isigaba ngazinye;

- kusukela ukuhlaziya le-matrix has izinzuzo ezingokoqobo, kodwa ngokuya ukuthola izuzwe imiphumela. Ngaphandle olunye ucwaningo ke akukuniki isithombe efanayo lekusasa.

Yiqiniso, matrix Boston kahle "smart" ithuluzi, kodwa umkhuba kungcono ukuthatha isinqumo sokugcina esekelwe imiphumela hhayi elilodwa izindlela eziningana ukuhlaziywa amasu ka inkampani.