BCG-matrix. Siza ekukhetheni ingxenye noma niche market.

Niche market uhlobo olukhethekile kakhulu kwebhizinisi, eyenzelwe inombolo encane abathengi. It is zihlukaniswa encane kodwa njalo umthamo emakethe kanye nokwehla okuphawulekayo mncintiswano. niche market kungenzeka kube umphumela ukumaketha okubhekiswe - igxile isimeme, kodwa ngempela ingxenye encane emakethe, lapho abaholi base-bhizinisi ayikwazi noma ungafuni ukuba banake, futhi lapho cindezela kuqhathaniswa mncintiswano ongaphakeme. BCG Matrix (Boston Consulting Group) ubeka phambili umbono ocatshangelwayo ukuthi umnikazi we-niche ngobukhulu has ohlangothini ngobukhulu uma siqhathanisa nabanye abahlanganyeli emakethe, futhi, ngokufanelekile, imali esiphezulu.

• Ukuvela niches entsha emakethe zingase zimiswe ngenxa isimo ekhethekile emakethe - ezithile izimo nemibandela ezibangela okuvela nezimfuneko ezithile futhi izidingo eziyingqayizivele umthengi, ukuthi azikwazi ukuhlangabezwa usebenzisa etholakalayo kakade emakethe izimpahla noma amasevisi. Njengoba ukuchuma amaqembu ezine eziyinhloko emakethe, ngokuvumelana matrix BCG, akuyona njalo, ukuvela niche entsha kungenzeka kubangelwa abasafufusa umthengi cleaner.
• Imakethe omusha niche kungaba umphumela ukumaketha mpo, okuyinto ngokukhethekile ugxile Ukufuna ibhizinisi elisha, ezifana nokuthola izindlela liqalise umkhiqizo esiyingqayizivele nge umkhiqizo ofanayo kanye kanye izingxenye eziningana emakethe.
• A niche entsha kungaba umphumela ukumaketha ovundlile, yakhelwe ukucinga niche market ovundlile. imali okunjalo, ngokuvamile kuhilela njalo amasevisi isandiso kanye nemikhiqizo, ngaleyo ndlela ukuba target ingxenye eyodwa.
• uvumelanise Sectional noma ukumaketha kungasiza ekukhombeni emakethe entsha niche ngokwakha umbuthano amakhasimende ezinzile, bakhangwa iphakheji ngokugcwele amasevisi noma izimpahla.  

Namuhla, kuphela nobuntu usomabhizinisi kungayithonya kukhethwa emakethe ingxenye noma niche siqu, amakhono, ulwazi, amakhono. Amabhizinisi amaningi yimpumelelo ukuthi nesikhundla niche market, kubangelwe ukuhola kwakhe hhayi ngenxa yokuthi yayifuna ukudala i ngokuphelele umkhiqizo omusha, kodwa iqiniso ukuthi wayezama ukukhuthaza ukukhiqizwa evamile ngendlela ehluke ngokuphelele. Kuze kube manje, i-lunye ezijulile liyadingeka hhayi nje ngobe kutawutfutfukisa kusungulwa izidingo ezintsha zobuchwepheshe, kodwa futhi ukusebenza umthengi. Yingakho emazweni amaningi athuthukile kakhulu ukusebenzisa ukucacisa niche market ngentuthuko yakamuva ukuqaliswa nemisebenti kanye netimphahla. Inqubo yokunquma niche market ayo, ngeshwa, ngokuvamile kakhulu sifana Ukufuna cleaner ezingenangqondo kumele ngokushesha egcwele. Empeleni niche market - a Ngohlelo ngokuthula phakathi isidingo bayazi ngokuphelele futhi esiphuthumayo izindlela non-bendabuko, amafomu nezindlela ukwanelisana kubo. The main umgomo ukumaketha kutfola izindlela zokuxazulula izinkinga ezikhona komthengi, ngoba namuhla kukhona ezingosini ezisezindongeni zonke imikhakha yezomnotho, ngisho ezimakethe eside ihlukaniswe.

The esiphezulu imikhiqizo nezinsiza esezingeni eliphezulu ingenye izimo ebaluleke kakhulu ukusebenza ngempumelelo futhi Ukuqinisekisa a niche market. Kuyaphawuleka ukuthi nanoma iyiphi inkampani uqinisekile ngamaphesenti ayikhulu ukuthi kwaba amasevisi wakhe kanye nemikhiqizo ukumela eliphezulu kakhulu. Nokho, ukuze ugxile niche market udinga ukwazi kwezinhlelo ngenhloso yokuthi kubhekeleke nasezinganeni izinguquko kancane e kwaneliswe isidingo, sikulindele izinguquko esizayo isakhiwo ibhizinisi iwazi labo esiyingqayizivele ukuxazulula ezihlukahlukene ezindabeni. Ngokwesibonelo, izingxenye wemakethe kwetinsita tekufundza namuhla ibhekwa njengomlando wesonto ethembisayo ngenxa ezingeni eliphansi lemfundo khulula.

BCG Matrix namuhla ukukhishwa inguqulo ukukhuphuka elincane emakethe akudingi imali eyengeziwe. umbono ocatshangelwayo Kunjalo, kodwa kwezinye izimo akusebenzi. Akukhona njalo kungenzeka ukubala elichumayo in a niche market. Abaningi osomabhizinisi owaziwa bakholelwa ukuthi kungcono ukuthenga emuva ibhizinisi encintisana, kunokuba kusukela ekuqaleni. Umumo kuya niche market incike kwemikhiqizo lifakazelwa, kuyasiza ukunciphisa izindleko zokuthutha izindleko futhi kwakhulunywa ngokungadingekile. Nokho, ukuthola niche market akukhawulelwanga kuphela kuhlatiya emakethe, elihambisana inhlangano ibhizinisi kanye nezifundiswa abanolwazi uyakwazi ukuhlela ukukhiqizwa kwesigaba ewumngcingo, ngoba lokhu kungokudingekayo. Ngokuvamile, izinkampani ezinkulu kangakanani umsebenzi omkhulu: yonke imizamo ukwehlukanisa kusuka imvelo yabo, amafemu amancane ingqubuzana imikhuba yenhlangano ibhizinisi elikhulu. Ngenxa yalokho, ezincane ewumngcingo-Iphrofayela, inkampani nezimo, ukuhlanganisa nezinkampani ezinkulu sebeqala ukulahlekelwa ubuso bakhe beqiniso futhi ulahlekelwe ekukwazini kwabo ukuncintisana.

BCG Matrix - umsizi esihle beyofuna khulula niche noma emakethe ingxenye, ikakhulukazi kwemukelwa izikhundla izixazululo emakethe okubhekiswe. alula nokufinyeleleka ikuvumela ukuba sikhethe kahle endleleni eya ekuchumeni kwezinceku okwabo.