Yokuthengisa Active - kuyini? UNikolai Rysev, "yokuthengisa asebenzayo". Ubuciko yokuthengisa asebenzayo

impumelelo yanoma ibhizinisi kuncike ikhono lokukhulumisana namakhasimende kanye amakhasimende ezingase zivele. Enginakho kule ithuluzi - yokuthengisa asebenzayo. Kuyini - iqoqo amasu noma indlela ehlelekile? Indlela sifunde ikhono lokubuza yokuthengisa iyasebenza, futhi lapho kuncike impumelelo inkositini namasu abo?

Ingqikithi yokuthengisa asebenzayo

Sales Umsebenzi uvame ukubizwa ngokuthi inqubo eyinkimbinkimbi elihlobene ne emakethe kwezimpahla noma amasevisi: search kwamakhasimende, ekutholeni izidingo zabo, ukudala i sipho ekhangayo, ukuxoxisana, kuthengiselana nokuxhumana letitako iklayenti. Umehluko omkhulu kusukela yokuthengisa ubukele nje iqiniso lokuthi yokugcina kuhilela ukufinyelela umthengi hhayi - efika yena.

Kubalulekile ukuthi umsebenzi wahlanganyela umjikelezo ngenhla echazwe nokuxhumana namaklayenti, ukuqonda imininingwane yomsebenzi wakhe, yena ngokwakhe wayekwazi okungaphakathi yokuthengisa asebenzayo, akusiyo nje emjondolo imali imisebenzi, kanye ukulandelana izenzo ngamabomu okuhloswe ngaso nokukhula kwamabhizinisi. Kubalulekile ikhono abeke, okungukuthi ukuthengisa izimpahla kanye nezinsizakalo - umthengi kumele uzizwe ngaphezu kwakho konke uzakwethu. Lapha, umphathi uzodinga lonke iqoqo izimfanelo siqu - ikhono ukuxoxisana futhi uthole imibono yabanye futhi uthole izithakazelo ezivamile nge iklayenti kanye nokugcina imodi friendly yokuxhumana.

art obucayi yokuthengisa asebenzayo

Izazi zikholelwa ukuthi ukusebenzisa ezibaluleke kakhulu imenenja kaestva ophethe ukuthengiswa kwezimpahla namasevisi - kuyinto ekuthuthukiseni izindlela umsebenzi, ukuzimisela ukukhomba lapho nqubo yokuthengisa asebenzayo kwaphumelela kakhulu, futhi ukwakha imodeli uhlelo ngokusebenzisa kwawo. Ngakho, ngokwesibonelo, asebenzisa ngayo ngokuphumelelayo izindlela ukuthi avunyelwe ukuba uqale ingxoxo yocingo nge client (lapho lohlolwako evuma kuthathe amaminithi ambalwa ukuze uxoxe umphathi), kufanele akwazi ukuvusa isithakazelo umthengi ukuyivula esuka ibe yangempela.

Kubalulekile kakhulu, njengoba ochwepheshe uqaphele, ukugwema iqhinga unobuqili interlocutor. Ngezinye izikhathi iklayenti uzenza uxoxe umphathi yena wawujabulisa - ngokuyisisekelo kwenzeka uma ukuziphatha okunjalo kudinga "Ikhodi" ezinkampani inkampani umqashi, lokusho ngezilokotho kuqala. Ikhono ukukhomba lomthengi ezinjalo - kuyikhono futhi ungakwazi ukutshela - ehlukile asebenzayo imishini yokuthengisa, uhlobo angawodwa lamathuluzi wokuphatha okhokhelwayo.

Indlela ukudayisa isevisi?

Ibhizinisi uyabanikeza emakethe noma nge izimpahla noma amasevisi. I ngokucacile nokuxhumana namakhasimende kanye kumakhasimende angaba namandla lapho ukusebenza ezahlukene yokuthengisa izinto ezimbili. Ochwepheshe abaningi bakholelwa ukuthi isevisi kunzima ukuthengisa okuningi, ngoba uthinte, ukunambitha, ukuhlolwa kanye nje bewuthanda njengoba lezimpahla, njengoba umthetho, akukwazi. yokuthengisa asebenzayo amasevisi - umsebenzi kudinga ukuqeqeshwa okuqondile. Umphathi, okokuqala, kufanele abe nomqondo wangempela amathuba umqashi wabo futhi yini athembise ikhasimende ukuthi ibhizinisi awukwazi isebenze. Okwesibili, ngokuthengisa uchwepheshe service kumelwe banakekele eyalandela indlela "izwi lomlomo" - okungukuthi, ukufuna azibangelwa umsebenzi olulodwa, futhi uzizwa namathemba ayo esikhathi esizayo ukwanda funa. Okwesithathu, umphathi kumele akwazi ngandlela-thile isinxephezelo kwamaphutha kuphawulwe yokusingatha amasevisi (yokuthi abakwazi "uzizwe").

Enye engcono - inkolelo abanekhono afundiswe. Enye ingxenye yesigaba sokubhekela impumelelo - ikhono ukukhuluma iqiniso, ukuzimisela ukudalula imininingwane mayelana nemikhiqizo ethengisa noma amasevisi kusuka specialist, ehola yokuthengisa asebenzayo. Kuyini lokhu brand ngubani ukhiqiza ke, kungani intengo ezinjalo - umthengi ufuna ukwazi konke lokhu.

Ozimele: thengisa ngakho konke

Ngo inqubo yokukhula ibhizinisi kuza isikhathi lapho kudingeka ukuhlela division entsha - Umnyango yokuthengisa asebenzayo. Ukuze ukuphathwa kubalulekile ukukhetha ngendlela abanekhono ukuze kwakhiwe le ngxenye yenkampani, futhi okubaluleke - abasebenzi izisebenzi eziqeqeshiwe. Okuningi kuxhomeke imisebenzi samanje ibhizinisi kanye netimo tekutsi isixazululo yabo.

Ngokwesibonelo, phakathi ukuhlaziya isimo ukuphathwa isinqumo - kubalulekile ukuba ngenkuthalo ukuheha amakhasimende amasha. Ngakho, izisebenzi Udinga ukukhetha abantu abanesipiliyoni olunzulu nge "izingcingo abandayo." Enye - emakethe yizinga eliphansi kakhulu bezibona sha. Ngakho umsebenzi - ukugxila umsebenzi kabusha yokuthengisa ngamunye amaklayenti kukhona inhlangano njalo izimpahla kanye nezinsizakalo kule nkampani. Inkinga eyinhloko kwetinhlavu isimo yokuthengisa abaphathi - ukuzimisela inani ochwepheshe, kwenkululeko imisebenzi kanye kwamazinga. Ochwepheshe batusa ibhizinisi, ngakolunye uhlangothi, qala nengcosana umsebenzi namabutho encane, ngakolunye - ngesikhathi isitaki elungele kuzicelo, kangangokuthi, uma ukudayiswa uzohamba, kubangele abantu abasha.

Jobe - Manager

Empeleni, lo protagonist main e inkhulumomphendvulwano nekhasimende - kungcono umphathi. Ochwepheshe lakhomba inani izimfanelo zomuntu okwakudingeka bahlangabezane nayo okuthunyelwe. Okokuqala, umphathi kumelwe abe nesisusa, okuyinto kuncike umsebenzi sengqondo, ubuntu, ikhono ulungise ngokwalo nakanjani. Okwesibili, anhlobonhlobo izimfanelo siqu - ukuvuthwa, ukuzethemba, ukuzinza ngokomzwelo, ukushintsha-shintsha, ikhono ukuthola imibono yabanye futhi izixazululo ezimweni engavamile, ikhono ukuxoxisana. Okwesithathu, umphathi kumelwe abe akwazi ukuvusa isithakazelo sipho ikhasimende ezidayiswayo, amasu siqu ukundlula iklayenti ezama ukugwema inkhulumomphendvulwano. Ukulwa ukuphikisa - ebaluleke kakhulu kulesi vein, ephrofeshinali, kusukela amakhasimende kakhulu ekuqaleni ngeke bayichezukisa ukuqala yokuxoxa nomuntu ongamazi. Umphathi kufanele bakwazi bavumelane into ebaluleke kakhulu - intengo ukudayisa umkhiqizo noma isevisi.

Lapho igama elithi "cha" - ingxenye umsebenzi

Manager, wahlanganyela yokuthengisa asebenzayo, umuntu, mhlawumbe kaningi kunokuba abantu bezinye ukuzibonakalisa kakhulu, nakuzwayo ikheli ukuphikisa kwakhe, ekuphikeni nezinye imizamo yokugwema interlocutor zezingxonxo ezakhayo. Ikhono ukubona igama elithi "cha" - luyimfanelo ebaluleke kunazo zonke emnyangweni yokuthengisa. Ochwepheshe batusa ukuthi abaphathi imfundamakhwela, lokuqala, ukulahla njengengxenye yomsebenzi njengento enhle, futhi okwesibili - ukufunda ukuba ngiziqonde kulezi zinkanyezi bengezona futhi. Iklayenti ngokuvamile uthi "cha," hhayi ngoba ukuphikisa ocacile wokuba ukuthengwa kwezimpahla kanye nezinsizakalo, ngezinye izikhathi kuba - into ngokwengqondo ebonisa imizwelo ethile yomuntu. Ezimweni ezivamile lapho umuntu, umphathi kuhlulekile isikhathi esisodwa noma eziningi, bese iba iklayenti unomphela inkampani. Kubalulekile, ochwepheshe bathi, ukugwema ngokuzenzakalelayo ulungise impendulo omuhle - kuyokusiza yokuthengisa ochwepheshe ugweme ubuhlungu ngokwengqondo ezimweni lapho ikhasimende lithi "akukho."

Umphathi engcono - a neboltlivy "isithunywa"

izinga Ibalulekile imenenja yokuthengisa asebenzayo - yikhono ubuze imibuzo of iklayenti, "isithunywa" Iphrofayili ke udinga ukukhomba izici ezingokwengqondo ubuntu. Ochwepheshe ukuthi ikhono okunjalo iphesenti elilinganiselwe Ochwepheshe, ngakho lokhu kuyikhono kungaba inzuzo ezinhle ekufezeni novice "prodazhnika". Ubuciko kahle ubuze imibuzo efanele kukhona eduze ephambana nge ikhono ukugwema Ukushaywa imishwana.

Ngakho-ke, uma umphathi we-imvelo ikhuluma - ngokuqinisekile umsize ngempela ikhono lakhe ukuba abe "hlola ', kodwa kungaphazamisa ekwakhiweni inkhulumomphendvulwano okunenjongo futhi ezakhayo nekhasimende. Ixhumana ikhasimende, umthengisi kufanele ukhulume kuphela endabeni, bubonisa ukuthi kudingeka ngempela interlocutor, nokuthi kubaluleke - ukuze bakwazi ukulalela ikhasimende. Kubalulekile ukwenza kucace ukuthi ikhasimende ukuthi okubalulekile, isikhathi, asethwe ngesizathu esithile. Umthengi akufanele abe nomuzwa wokuthi ayenele, kodwa kunalokho, kuba ukuze ubone ukuthi ukusebenzisa esivela lo mkhuba yokuthengisa asebenzayo. Akukhona nje ezama ukudayisa okuthile, futhi indlela yokwakha ubuhlobo letihlomulisa.

Ososayensi - ukukhanya

Ukuba yingcweti izinto eziyisisekelo yokuthengisa asebenzayo - akuyona nje umkhuba kodwa futhi inkolelo-mbono yokuziphendukela ukutadishwa kwayo amasu umbhali ahlukahlukene kanye izinto. Phakathi ethandwa phakathi Russian abaphathi imithombo - amabhuku (kuhlanganise ifomethi yomsindo), lapho umlobi - Nikolai Rysev.

"Yokuthengisa asebenzayo" - kangaka okuthiwa umsebenzi wakhe. Bayakhululwa izinhlelo eziningana, Ubhalwe isitayela elula kakhulu futhi kuyaqondakala. Zinikeza e ngokujulile ukuhlaziya amasu kweshumi eziningana yokuthengisa yimpumelelo, ukuxoxisana, zikhona izibonelo okukhulu kusukela umkhuba. Le ncwadi - ukutholakala sangempela ochwepheshe emkhakheni wezohwebo of lunye ahlukahlukene. Funda futhi bafunde okuningi okuwusizo kungaba abadayisi, abathengisayo, abaphathi, abaphathi, ngisho nabaqondisi eminyangweni kahulumeni ehlukahlukene.

Ukuzithuthukisa - sempumelelo

Umphathi, owakwazi ukusebenzisa indlela ehlelekile emkhakheni wabo, ukuthola ukufinyelela hhayi kuphela iqoqo amasu disparate - sonke ubuchwepheshe yokuthengisa asebenzayo ezandleni zakhe, okungase kukalwa khona ezihlukahlukene sphere. Ukuphumelelisa lokhu isimo kusho ngokuyinhloko ukuthuthukiswa kwawena. Kuyinto ikhono futhi, okubaluleke kakhulu, isifiso sokufunda, ukufunda okuthile okusha in yokuthengisa.

Uma umphathi yokuthengisa asebenzayo uyakwazi ukubeka lezi zenzakalo e igunya it kuzokuvumela hhayi kuye kuphela, ukuthuthukisa ngokwabo, kodwa futhi ukuba kahle ukuhlola izinguquko imvelo, ukusebenza izici ezintsha yangaphandle (isibonelo, uma uhlobo oluthile ngomkhiqizo noma isevisi funa wawa, noma target iqembu ikhasimende ngasizathu simbe walahlekelwa ikhono ukukhokha). Enye impahla ebalulekile "prodazhnika" - ukwazi umkhiqizo wakho, izimfanelo zayo inhloso kanye nobuthakathaka. Iklayenti kumele zithole ulwazi olunembile mayelana nomkhiqizo noma isevisi uthenge - yisimo kubalulekile ukuze ubuhlobo besikhathi eside phakathi kwabo kanye ibhizinisi.