Ukuhlaziywa kwe-SNW - izici ezibalulekile nezici

Umqondo wokuhlaziywa kwe-SWOT kukhulunywa kangako emkhakheni wokumaketha nokuphathwa. Kodwa incazelo ye "SNW-analysis" ngokuvamile idala ukudideka. Ake sizame ukuqonda lezi zimiso ndawonye futhi sithole izici eziyinhloko zalezi zingxenye.

Ukuhlaziywa kwe-SNW: kuyini

Ukuhlaziywa kwemvelo yangaphakathi yenkampani noma inkampani ukuhlolwa okubanzi kwebhizinisi noma inhlangano ekhombisa ngokugcwele amandla, ubuthakathaka, nokungathathi hlangothi. Ekukhangiseni, incazelo "ukuhlaziywa kwe-SNW" kufana nokufana nokuhlaziywa kwe-SWOT, kodwa okokuqala kusekhona isici esiyinkinga yocwaningo. I-SNW isifinyezo esivamile esakhiwa ngamagama amathathu esiNgisi (umsuka-S, isikhundla se-N-ne-W-buthakathaka).

Njengomkhuba wokubonisa, ukuhlaziywa kwe-SNW yemvelo yangaphakathi yenkampani kuyindlela ephumelelayo yokunquma ukuncintisana kwenhlangano, lapho kungcono ukukhetha isimo semakethe ejwayelekile ngesimo esithile njengendawo yokungathathi hlangothi. Ngakho-ke, lokho okuthiwa i-zero iphuzu lokuncintisana kuhleliwe. Lokho kunikeza ibhizinisi? Okokuqala, ikuvumela ukukhomba ohlangothini olunamandla kakhulu lwenhlangano futhi uluthuthukise, okungukuthi, ukubeka inkampani kulokhu noma leyo makethe.

Izici ezingu-5 zohlaziyo lwe-SNW

Ukuhlaziywa okujwayelekile kwemvelo yangaphakathi kuqukethe izici ezilandelayo:

1. Ukuthengisa.
2. Ezezimali.
3. Ukusebenza.
4. Imithombo yabantu.
5. Amasiko nenhlangano.

1. Ukumaketha kubandakanya izinto ezilandelayo: ukwabelana ngemakethe, ukuncintisana kwamabhizinisi, ububanzi bemikhiqizo kanye nekhwalithi (amasevisi), izimo zemakethe, ukuthengisa, ukukhangisa kanye nokubeka umkhiqizo.

2. Ukuhlaziywa kwesimo sezimali enhlanganweni kukuvumela ukuba uhlole ukusebenza kahle kokuhlelwa kwezinhlelo, kanye nokukhomba izindawo zangaphakathi ezingabuthakathaka enhlanganweni kanye nesimo saso ngokuphathelene nabompikiswano.

3. Kunoma iyiphi inhlangano, indima ebalulekile inikezwa ukuhlaziywa kwemisebenzi yokuphatha .

4. Njengoba besho, ama-cadres anquma konke. Yingakho imithombo yabantu, okungukuthi iziqu zabasebenzi, isimo sabo sengqondo ngokuqondene nezinhloso ebekiwe, kanye nokufaneleka kwabasebenzi kanye nabaphathi ngokujwayelekile, benza enye yezindima ezibaluleke kakhulu ekusebenzeni komsebenzi.

5. Isiko lenkampani liyisici esingavumelani nalo, okwenza kube nendima ebalulekile kulo lonke inhlangano. Vumelana, ngaphandle kwesimo sezulu esimnandi eqenjini, kunzima ukusungula ubuhlobo phakathi kwabasebenzi nokufezekisa ngokuphumelelayo kwemisebenzi ebekiwe. Umsebenzi odidiyelwe wazo zonke izingxenye zesakhiwo ngokuyinhloko unquma impumelelo yenhlangano.

Indlela ye-SNW

Njengoba sekushiwo kakade, indlela ye-SNW-ukuhlaziywa okuphelele kakhulu kwamandla nobuthakathaka benhlangano. Le ndlela inezinhloso ezilandelayo: ukukhomba izinhlangothi ezinamandla kunazo zonke nokuzithuthukisa, kanye nobuthakathaka bokuziqeda noma ukuzenza ziqine. Ngaphezu kwalokho, kunconywa ukuthi uchaze isimo esibizwa ngokuthi yi-medium-term state, esizovumela ukucacisa isithombe esiphelele kakhulu semisebenzi yenhlangano. Ngakho-ke, kuvame ukuthi kwenzeke ukuthi inkampani ethile iphikisana nayo yonke indawo ngaphandle kweyodwa, izikhundla eziyinhloko esifundeni seN, futhi isikhundla esisodwa kuphela esimweni sombuso. Isikhundla sokungathathi hlangothi isimo esimaphakathi senhlangano isikhathi esithile .

Indlela yokusebenzisa

Ukuhlaziywa kwe-SNW yebhizinisi kuhlola izici ezilandelayo zendawo yangaphakathi yenhlangano:

• Isu lebhizinisi elikhulu lenhlangano.
• Ukuncintisana kwezimpahla, imikhiqizo noma amasevisi emakethe efanele.
• Ukutholakala kwezimali ezithile.
• Ukusebenza kwe-brand, ezintsha kanye nomsebenzi wabasebenzi.
• Izinga lokuthengisa nokukhiqiza.

Ukuze uhlaziye ngokucophelela imvelo yangaphakathi yenhlangano, indlela yokuhlaziywa kwe-SNW isetshenzisiwe, okuyinto iningi elinciphisa ukugcwalisa ithebula elilandelayo:

Umphumela we-SNW analysis

Ngenxa yalokho, ochwepheshe kufanele babone ngokucacile isithombe esicacile: nge-SNW-indlela zonke izinzuzo zokuhlaziywa zihlala zisebenza, futhi ukuhlaziywa kwe-SNW kulungisa isimo esimakethe. Ngakho-ke, ngosizo lwezinhlelo ezikhethekile kungenzeka ukuba uqhathanise izinkomba ezitholakale ngeqhinga lenhlangano futhi unqume ukuqondiswa komsebenzi, okungukuthi, ukwandisa inqubo yokuphatha ngokuqondile, okwenza kuphumelele nakakhulu.