Ukubeka imigomo "Yandeks.Metrike": ngokuhambisa ifomu

Ukubeka imigomo "Yandeks.Metrike" - isinyathelo okudingeka sisithathe kwethulwa umkhankaso wokukhangisa "Yandeks.Direkte". Eqondile kulungiselelwa imigomo kukusiza ukulandelela ukuguqulwa nangokugculisayo ulungise retargeting. Ukuziba osemqoka in kwetinhlavu umkhankaso yokukhangisa, abanikazi engozini yokulahlekelwa lenqwaba labo abangase babe abathengi futhi "uhlangane" wonke ukukhangisa isabelomali. Gwema ukwehluleka futhi sithuthukise izinjongo ukuguqulwa kokulandela ukusiza.

Kuyini counter "Yandeks.Metriki" nokuthi ukuyifaka kwi website

Counter "Yandeks.Metriki" - ikhodi isofthiwe lishumekwe kwikhasi leWeb. "Ama-metric" liqukethe izingxenye ezimbili: counter zemininingwane. Lapho abasebenzisi enze noma yisiphi isenzo kusayithi (emnyango, ukuchofoza, ukuguqulwa, nokunye. D.), Ikhodi esiphikisayo uyabulawa futhi sihamba ulwazi "imethrikhi" ekhasini lewebhu nomsebenzi isivakashi.

Ukubeka imigomo "Yandeks.Metrike" iqala ukudalwa, ukumisa kanye ukufakwa amamitha amanzi esizeni.

• Vula "Yandex", ukubhalisa bese ungena ku-akhawunti yakho.
• Iya "imethrikhi".
• Chofoza ku- "Engeza esiphikisayo".
• Faka igama elichazayo of the counter (isibonelo, igama esitolo).
• Faka ikheli le-site, okuyinto izofakwa (noma indlela ngokugcwele ekhasini: my_syte.ru noma my_site.ru/sale).
• Setha "Isikhathi siphelile" ukuvakashelwa (inani imizuzu sokungasebenzi umsebenzisi kusayithi kuze kuseshini kuphelile.
• Ngokwesibonelo, inikezwe imizuzu engu-30. Uma umsebenzisi alenzi lutho kuze kuphele isigamu sehora, kuseshini kuzophela, futhi izenzo ezintsha kuzoqoshwa kwesinye show.
• Yamukela isivumelwano somsebenzisi ngokuhlola, bese uchofoza "Dala esiphikisayo."

Ukubeka imigomo "Yandeks.Metrike" kudinga ukufakwa ikhodi esiphikisayo kuwebhusayithi yakho. Ukuze wenze lokhu:

• Chofoza "Izilungiselelo" (GEAR).
• Khetha ithebhu "ikhodi esiphikisayo".
• Beka umkhaza nemingcele "Vebvizor ..." futhi "ikhodi indlela." Ubude etholakalayo 8 esiphikisayo ikhodi nemingcele. I sokuqala sixoxa izenzo izivakashi, wesibili kwenza ikhodi "kulula."
• Kopisha ikhodi of the counter, esemgwaqweni ngezansi bese uyifaka kwi-HTML ikhodi.

Council: beka esiphikisayo ngaphambi / lokuvala ekhanda wonke amakhasi ukurekhoda konke ukuvakasha site. Kulesi sigaba, counter is owadalwa, izilungiselelo eyinhloko zenziwa, ikhodi efakwe kuwo wonke amakhasi. Manje izivakashi umsebenzi azoboniswa ku "Amamethrikhi" inkonzo.

Ukubeka "imigomo Yandeks.Metrike '

Umkhankaso ngamunye yesikhangiso ukuhola umsebenzisi yalokho ethile, othiwa target.

Kunezinhlobo ezimbili zama:

• Ukuguqulwa - ukulandelela ukusebenza yokukhangisa imikhankaso nokuguqulwa, ukusiza uhlaziye umsebenzi izethameli kusayithi.
• Retargetingovye - esiza ekulungiseleleni ekhombisa izikhangiso kubavakashi abaye okwenzile ngokudlule kuso noma yisiphi isenzo.

ku ukuzibekela imigomo zihlukaniswe zibe:

• Simple - ukuphakamisa ukuqaliswa esisodwa, injongo ibangelwa into eyodwa, ezifana ngokuchofoza inkinobho.

• Izingxenye - ungakha uchungechunge izinyathelo ezidinga ukubulawa ezilandelanayo. Ngalo iqoqa ulwazi mayelana nokusebenza isinyathelo ngasinye. uhlaziyo okunjalo kuyokusiza ukuba uqonde lokho iphuzu izivakashi zikhona nobunzima.

Ukubeka imigomo "Yandeks.Metrike" uhlobo elula siqukethe izinyathelo eziyisisekelo 5:

• Chofoza ku- "Engeza umgomo. '
• Nikeza igama friendly for target.
• Cacisa uhlobo isimo.
• Setha izimo.
• Chofoza ku- "Engeza umgomo. '

injongo Aqine azobonakala iphaneli, elibonisa inombolo, igama, incazelo nobunikazi.

Inhloso: ukubukwa

Lokhu umgomo kuyofezwa lapho isivakashi ngeke scan isibalo esithile Amakhasi. Ukuze ngendlela oyifisayo, engeza ku "Buka" inombolo wamakhasi iyoyibona indawo isivakashi. Lutho neze esetshenziswa ezitolo inthanethi kanye odnostranichnikah. Nokho, ingasetshenziswa ukufunda ukuziphatha abasebenzisi.

Amakhasi Seen: Inhloso

Impumelelo kuyinto kwathatha ikhasi elithile (ngaphakathi isayithi, kusukela iyunithi isikhangiso, ngisho ifayela). Ukubeka Okuqondiwe "Yandeks.Metrike" yenziwa ngokungeza URL esinqunyiwe noma ephelele ikhasi bese has ezimeni eziningana:

• I-URL: iqukethe. Lokhu icacisa ingxenye ikheli. Injongo kuba yipumelelo lokha isixhumanisi enaleyo ingxenye.
• I-URL: efanayo. Kufanele ucacise i-URL egcwele ekhasini kufanele uvakashele umgomo yafinyelelwa.
• I-URL: iqala. It kufanela kuphela ingxenye yokuqala isixhumanisi, ngoba ikakhulukazi ezimweni lapho iqembu elibukhali zamakhasi, isibonelo my_site.ru/catalog.
• I-URL: ezivamile. Kulesi simo, ikheli, kanye ejwayelekile eliqukethe i-URL. Ngokwesibonelo, isetshenziselwa SEO-abahlaziyi. Ukubeka imigomo "Yandeks.Metrike" inkulumo ejwayelekile kudinga ukucatshangelwa ngokucophelela, futhi ukuchaza isigaba esisodwa nokuthi ukuyisebenzisa, kungelona iqiniso.

Amakhasi Seen - ngenye yezinjongo eqondile kakhulu, okuyinto kwabangela futhi uloba ukuguqulwa kuphela uma isivakashi empeleni wathutha kuleli khasi.

Umgomo: esine-umcimbi

Lapha, umgomo ukuqaliswa ikhodi, ezifana chofoza inkinobho, ngokuthumela isicelo ngokusebenzisa ifomu, nokunye. Ukuba yinkimbinkimbi kwayo ukucushwa ukuthi, ngaphezu kokudala umgomo ku "Amamethrikhi", kufanele kwengezwe kule sayithi ikhodi umcimbi into. Ngamagama alula, kubukeka sengathi lokhu: ikhodi isici sokuqala kucushwa, okubangela umcimbi ukuthi imitha uthumela ku "imethrikhi".

Ukubeka umgomo 'Izinkundla "e" Yandeks.Metrike' kuhlotshaniswa umthombo page ukuhlela sewebhu. wadala umgomo omusha onikelwa id ehlukile ngamunye lento. Kukhulunywa kusayithi kanye ikhodi umcimbi.

Ukucushwa wenziwa ngezinyathelo ezine:

• Engeza entsha umcimbi esine-mgomo.
• Faka esehlukile ukuze target.
• Londoloza izilungiselelo.
• Faka ikhodi umcimbi ikhasi le-HTML-ikhodi unesibopho into efiselekayo.

Uma ikhodi umcimbi nobunikazi zifakwe kahle, khona-ke ngemva kwesikhashana uqala ukuqoqa izibalo.

Isibonelo okuphawuleka kakhulu ukusetshenziswa kokulandela izinkinobho, okuyinto elungisa "Yandex. Amamethrikhi ". Ukubeka umgomo 'Ukucindezela "wenziwa njengoba isimiso jikelele.

• Dala umcimbi esine-mgomo.
• Cacisa ID yethagethi Chofoza.
• Vula ikhasi le-HTML-khodi lapho inkinobho itholakala.
• Thola ikhodi obhekene nokucupha inkinobho.
• Engeza ikhodi umcimbi:

umgomo esiyinhlanganisela

Lapho ngibeka imigomo, ungakha ingxenye kusukela izinyathelo 1 kuya ku 5 esisiza ukulandelela indlela ethize isivakashi indawo. Ngokwesibonelo, cabanga endimeni ethile ikhathalogi ekhadini lento:

• Dala target oluyinhlanganisela.
• Faka igama isinyathelo sokuqala ( "Catalogue").
• Cacisa isimo - URL: kuhlala tindzawo - bese ufaka isixhumanisi / Catalogue.
• Chofoza ku- "Engeza Isinyathelo" bese ufaka igama isinyathelo esilandelayo ( "Isigaba").
• Cacisa isimo URL.
• Phinda isinyathelo wesithathu "umkhiqizo" bese uchofoza "Shicilela".

Ukubeka imigomo "Yandeks.Metrike" ngoba odnostranichnika

Umsebenzi oyinhloko Landing - ukwandisa ukuguqulwa futhi ukwandisa traffic. Kuyadingeka ukuqapha noma yimuphi umsebenzi kumasayithi: emnyango, buka, chofoza izinkinobho, ukuthumela isicelo, kubaluleke kakhulu ngendlela efanele ukusetha ku "Yandeks.Metrike" izinjongo. "Ifomu Ithumela" umgomo esiyinhloko odnostranichnika, ngakho-ke kuyadingeka ukuba sihlole ngokuningiliziwe.

• Dala umgomo nge izimo esine-uhlobo lomcimbi.
• Cacisa esiyingqayizivele isihlonzi «ANKETA».
• Engeza ikhodi umcimbi onsubmit kwekhasi, okuyinto unomthwalo ifomu:

Ukulandelela "Yandeks.Metriki" nge-Google Tag Manager

Ukuze usebenzise zonke ukukhuthazwa kanye nokuhlaziya amathuluzi atholakalayo Ukugunda lapho zitholakala endaweni eyodwa. Ngakho-ke kubalulekile ukuba sicabangele ukuthi kusetshenziswe kanjani izimpokophelo abahlelela "Yandeks.Metrike" ngokusebenzisa GTM.

Into yokuqala udinga ukwengeza GTM ikhodi esiphikisayo:

• Vula GTM, ukuya "Tags" bese uchofoza "Dala."
• Gcwalisa isihloko phezulu, futhi ezansi, khetha "ngokwezifiso silengiso».
• Ngo-HTML ikhodi ebhokisini unamathisele counter "Yandeks.Metriki".
• I "izimo kusebenze" khetha "Wonke amakhasi".
• Chofoza "Shicilela".

Lesi sinyathelo sizomisa "Yandeks.Metriki" usebenzisa ikhodi-Google Tag Manager usuphothuliwe. Manje kudingeka ulungiselele nenkanuko edlulele umcimbi kusayithi idatha "imethrikhi".

Ngokwesibonelo, ulungiselele nenkanuko edlulele uthumela ifomu:

• Dala i-tag ezengeziwe, ucacise uhlobo "ngokwezifiso silengiso».
• Ebhokisini, faka ikhodi ye-HTML:

• ucacise "Ifomu" kuyi izimo inhlamvu kusebenze.
• In the izilungiselelo ucacise isimo inhlamvu, elihambisana nemingcele kusayithi.
• Chofoza "Shicilela".

Ukusebenzisa Google Tag Manager ikuvumela ukuba wenze ngokwezifiso izici injongo "Izinkundla" ngaphandle kokwenza izibuyekezo kumthombo ikhasi. Lena yindlela ivikeleke nakakhulu. Kuyasiza uma isayithi umthombo azitholakali.

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Ukubeka imigomo "Yandeks.Metrike" idinga kuvisisa kahle ukuthi umgomo bezingelwa indawo futhi yini izibalo kubalulekile. Kuyasiza ukulandelela ukusebenza yokukhangisa, kulula ukulawula isabelomali. Ngaphezu kwalokho, ukuhlela ubonisa, lapho imikhankaso kufanele etshaliwe kanye ezikhulisa ukuguqulwa. A okucacile ukusebenza imibiko kudala isithombe esicacile yokuziphatha komsebenzisi. Amagoli we-"imethrikhi" ingase isetshenziselwe izilungiselelo retargeting "Yandeks.Direkte". Lokhu kuzokhulisa ukuguqulwa nge izivakashi kakade-okulungiselelwe kanye ukwandisa ulwazi ngomkhiqizo.