"Spaten" - ubhiya for Ongoti kweqiniso

Izazi zikholelwa ukuthi ukusebenzisa "Spaten" - ubhiya, obuhlanganisa ukunambitheka omkhulu futhi izinga okusezingeni eliphezulu. AmaJalimane ukusho ngokuziqhenya, futhi lonke lasendulo abathandi isiphuzo nje ukujabulela ukunambitheka layo eliyingqayizivele.

Imininingwane zomlando

Konke kwaqala emuva ekhulwini le-14, lapho i-engaziwa Hans Velser kubhaliswe inhlangano encane ngenxa Munich ukukhiqizwa ubhiya. Isiphuzo kuleyo minyaka kwaba ethandwa kakhulu futhi ngajabulela funa ezinhle. Kuyo yonke le minyaka, sokuphisa ngokuvamile washintsha zabanikazi, ngesikhathi 1622 akazange abe impahla Shpatt lwamakhosi. Igama lomnikazi waba igama lenkampani kanye, kamuva, wuphawu lokuhweba lwakwa- isiphuzo. Kodwa lokho kwaba kamuva. Kodwa okokuqala, e 1807, sokuphisa uthenge Gabriel Sedlmayr. Ngaleyo minyaka wayeyinhloko elikulesi esigodlweni. It Sedlmayr wenza lapho kudayiswa khona utshwala bakhe lo ngobukhulu kuleli zwe.

"Spaten" - ubhiya, lapho bonke bahlonishwe. Kodwa iyiphi inkampani enkulu ivame logo yayo noma isibonakaliso esikhethekile. Ukuze lo msebenzi, umculi wathatha Otto Hupp. Spaten ngesiJalimane kusho "lokwela". Ngakho-ke, nansi thuluzi Hupp wenza uphawu lenkampani, eyagcina emhlabeni odumile. Manje "Spaten" - ubhiya ukuthi lijatshulelwa izigidi, futhi lapho kudayiswa khona utshwala encane isibe isitshalo enkulu, eyaziwa hhayi kuphela e-Germany kodwa kulo lonke elaseYurophu.

isiphuzo okumsulwa

Ngo Ephakathi, amakhulukhulu izinkampani esikhiqiza ubhiya babukhona nakwa-Germany. Ngasinye sasinobuso iresiphi ayo nendlela ukulungiselela. Ikhwalithi iziphuzo eziningi kwesokunxele okuningi okufanele oyifunayo, ngakho ngo-1516 iNkosana of eBavaria wakhipha umthetho ekhethekile ubhiya wavunyelwa ngaphansi okuyinto ukupheka izithako ezintathu kuphela: amanzi, Uphinde agibele futhi lwemithombo. Emlandweni kule oda wabizwa ngokuthi umthetho ubumsulwa. Abanikazi "Spar" ngokuqinile bathobele iNkosana afundisayo ukwenziwa ubhiya walo ngalolu suku sebenzisa kuphela izinga okusezingeni eliphezulu izinto zokusetshenziswa kanye namanzi ahlanzekile, ekhishwe emithonjeni ejulile. Futhi, ochwepheshe baye basungula zamagciwane ekhethekile imvubelo Ukwakheka okuyinto kuze kube manje kugcinwa kuyimfihlo imfihlo. Ngakho kubhekwe ukuthi "Spaten" - esezingeni ubhiya. Kuyinto isiphuzo nge inqaba ngokulinganisela ukunambitheka okubabayo oludakayo, ukufutheka okuncane kanye iphunga olubucayi ezimibalabala. Kungaba ujabule ukuphuza ngisho abesifazane.

Umkhiqizo odumile

Brand "Spaten" emakethe international ikakhulukazi emelelwa ezine besizulu :

1. Permium ungqa (Spaten Münchner Hogo) - ubhiya ukukhanya, isiphuzo german zakudala (castle, 5.2%).
2. Dunkel - ubhiya emnyama (castle 5.2%).
3. Oktoberfest - enongiwe umkhiqizo umbala osagolide (castle, 5.9%).
4. Optimator Double Bock Beer - ubhiya emnyama iphunga isici lwemithombo ngosile (castle 7.5%).

"Spaten" - ubhiya, intengo zazo ingeqi ruble 200 ezitolo zethu (for the ibhodlela 0.5-litre). Ezinye Izitolo okudayisa noma amabha ezikhethekile ungakwazi uyithenga ngisho ruble 130. Abathengi Izibuyekezo kuhle ngalokhu isiphuzo. Zonke ukumaka ukunambitheka kwalo, iphunga futhi engavamile samanje izinga German. Lokhu ubhiya kuwufanele ukuze lizame. Ochwepheshe bathi phakathi iziphuzo yasekhaya cishe non-akukho analogue lokhu wobuciko yokuphisa.

Ngubani kwenza "Spaten"

Phakathi ezihlukahlukene imikhiqizo zokuthumela embonini yokuphisa iyathandwa ikakhulukazi abathandi walesi siphuzo ezweni lethu uyawuthanda ubhiya "Spaten". Umenzi - inkampani kwegama elifanayo, okuyinto etholakala Munich. Lesi sitshalo isebenza namanxusa emazweni amaningi. Phakathi kwabo, eFrance, eSwitzerland, Austria, e-Italy, eSpain ngisho e-United States.

Le nkampani akusho ame. It is njalo ngcono: iyathuthukiswa imishini kanye nobuchwepheshe entsha. Konke lokhu kuholela ekwandeni in the abalulekile kakade amavolumu ukukhiqizwa. Le nkampani inyathelisa omningi kokubili asemabhodleleni, ekheniwe futhi okusalungiswa ubhiya. Izakhamuzi Munich ngeqholo ukukhuluma mayelana ubhiya, "Spaten" futhi ngothando ngokuthi "ngenhliziyo nangomphefumulo 'wakhe esifundeni lokuzalwa kwakhe. imikhiqizo yenkampani njalo onengxenye nemibukiso international kanye Fairs, lapho izinga njalo baziswa.