"Polaroid" - lena ... Ikhamera ekunyatheliseni instant Polaroid inkampani: incazelo, intengo

Izindaba mayelana brand, "Polaroid" - sekuyinto ejabulisa, kodwa hhayi izindaba ezihlekisayo kakhulu mayelana nebhizinisi zalabo abaye owaziwayo ibhizinisi njengoba ube nezikhathi ezinzima nezimnandi. Kuze kube manje, le nkinga okuxoxwa akuyona matasatasa kwenziwa ngaphambi, kodwa namanje ukuthandwa futhi brand imikhiqizo yayo yalolu hlobo awalulahlanga.

indaba

Manje wonke umuntu uyazi ukuthi "Polaroid" - kuba inkampani American wahlanganyela womshini imishini enezithombe, izibuko, kanye zabathengi electronics. Kodwa akubona bonke abantu uyazi indaba sha, kodwa kubalandeli komkhiqizo lolu lwazi olubalulekile.

umsunguli wenkampani khona American ngegama Edwin Land, ngubani wazalwa ngo-1909 edolobheni lase-Bridgeport. Abazali bakhe ekuqaleni wayephila Russian Empire (manje e-Ukraine), kodwa ngenxa yezimo engaziwa baye baphoqeleka yathuthela eMelika.

Edwin Land engazi ukuthi ubumpofu, ngoba abazali bakhe njalo imali eyanele yesondlo yengane futhi imfundo esezingeni elifanele. Ngakho-ke akumangalisi ukuthi umfana, yokukhanya umxhwele ebuntwaneni babe into yokuqala eyafika engqondweni yokudala izinto kuyokushiya umangele emhlabeni.

Umsolwa oneminyaka engu-17 insizwa endala necebo umbono yokudala lens entsha polarizing, eyenzelwe izibani yezimoto. Ngokusho kwakhe, kwakungase ngcono ukukhanya endleleni ebusuku, hhayi impumputhe ngesikhathi aphikisanayo efanayo izimoto. Ukulahla University futhi zayiswa New York, Land wazinikela ngokuphelele ukuba ukudalwa kwezihlungi athuthukisiwe.

Edwin Land ungumuntu wokuqala emhlabeni ukusebenzisa isimiso nokwehlukana, okuyinto manje ayenziwa elisetshenziswa ukudalwa izibani etafuleni, izibuko ngokoqobo ngakuthathu, nokunye.

sokuqalisa

Kuphela ngo-1937, u-Edwin imisebenzi bathole isicelo kwezohwebo. Kwakungenxa kulo nyaka, futhi zonke ngokuqinile owaziwa "Polaroid" yadalwa. Lokhu ukukhiqizwa yisikhathi sokuqala ukuba khona awuzange bekwi-ukuthuthukiswa kanye ukukhiqizwa e amakhamera ukukhanya, futhi imikhiqizo lokuqala kakhulu izibuko kanye izibuko athuthukisiwe ezithinta ezihlukahlukene ukusetshenziswa ngoba nezempi namanye amadivayisi.

Mayelana ukuthi kubiza malini, "Polaroid" njengoba brand, umdali akazange acabange, kungenxa yokuthi wayenezizathu imisebenzi ezibaluleke kakhudlwana. Kusayithi ukukhiqizwa lithi ngokuqinile kwadingeka sihlobene ngokuqondile inkinga ekukhanyeni isethi amadivayisi embonweni wasebusuku, -X-ray ifilimu nokunye. Ngiyakholwa ukuthi lesi sitatimende akunzima, ngoba ukuphila iZwe lakhe lonke wakwazi patent inani elikhulu ezisunguliwe (angaphezu kuka-500). izazi-mlando zanamuhla baye bame kwelokuthi emisha ngaphezulu sidaliwe kuphela uThomas Edison.

impumelelo Incredible nomthelela kwentuthuko yesayensi kanye acumen yensimbi ibhizinisi. Ngu-Edwin wabusa iminyaka lengema-43.

Photo ngomzuzu

Ngokusho yetinsita ukudalwa ikhamera "Polaroid" - umbono indodakazi umsunguli inkampani, okuyinto bamphushela ukuba impumelelo enjalo, ngokuba cishe isakhasa. Le ntombazanyana nje sibuza ubaba umbuzo mayelana nokuthi kungani abantu abakwazi ukuthola izithombe ngomumo ngakwesokudla ngemva badutshulwe. Ngesikhathi esifanayo Land icabangisise lo mbuzo, bese kudingeke ucabange, futhi udondolo lwakhe.

Ngo-1948 waletha ukukhiqizwa ikhamera okokuqala okwenza izifinyezo. Isithombe ngasinye angizisoli $ 1, ngaleso sikhathi kwaba enkulu impela, ngoba cartridges kukhona "Polaroid" zenziwa ngobuchwepheshe ezingcono ukuthi sihluke kakhulu wanamuhla.

Ngisho naphezu kwezindleko nomsebenzi omkhulu, imikhiqizo yalesi brand bayindlala kakhulu. Kakade ngo 1963, Landy waklonyeliswa kaMongameli Medal of Freedom.

Sibonelo Yombuso

"Polaroid" ikhamera uyisibonelo entsha ngo-1972. Ikhamera iyona ngokugcwele "ezinezinjini" imodeli kuqala elenza umbala izithombe futhi ayidingi eqondile kuhloswe.

Kusukela ngaleso sikhathi, imodeli kuba more, futhi izindleko - kancane. Kuyinto eduze neminyaka engu-80-th kwekhamera "Polaroid" (version ubudala futhi inguqulo entsha) baba ithuluzi ethandwa ngokudala izithombe. Lokhu ukukhiqizwa ngisho namuhla nostalgically uyakhumbula hhayi kuphela yonke iMelika, kodwa iningi kwamanye amazwe.

Ekupheleni 70s babehlangene amafu, njengoba ukukhiqizwa "Kodak" owakwazi adlula "Polaroid" (ikhamera). Ukuqalwa kwenkampani entsha umemezele ikhamera yaso nayo yakhelwe izifinyezo. Kodwa Land kwaba azizona iziphukuphuku, ngakho kwadingeka isikhathi zicele i-copyright. Icala yathatha iminyaka engaba yishumi, kodwa ekugcineni ngokuqinile "Kodak" kwakufanele bakhokhe ukuze isisulu isamba ezingaphezu kuka $ 600 million.

Ngokushesha wawa nokukhiqizwa uqobo, "Kodak" futhi inkazimulo emuva aqine "Polaroid". zesithombe ezisheshayo futhi ethandwa, kodwa musa ukuphumelela kulokhu, ukwanda elikhulu.

kwelanga Empire

Kuyaziwa ukuthi ngisho abantu ezinkulu ungenza amaphutha eyaziwa, futhi kulesi simo, u-Edwin Land kwaba okufanayo. iphutha wakhe oyinhloko kwakuwukushumayela kule minyaka engu-80 ekukhiqizeni yayo wayevele prototypes amakhamera digital, kodwa wanquma ukuthi inkampani ngeke uzibandakanye electronics.

Kakade 1996, inkampani umkhankaso ikhamera lwayo lokuqala digital, kodwa kwase kwephuze kakhulu. amafemu abasha abavela emazweni ahlukahlukene wakwazi ukuthatha isinyathelo kuqala emuva impela futhi ngaphambi ukukhiqizwa US.

Ekuqaleni kwekhulu lama-21 "Polaroid" ayikwazanga uyakufanelekela ukuncintisana namanye Abenzi imishini enezithombe, ngakho ngo-2001 kwaqala inkathi ucabanga.

Kungakanani kuyinto "Polaroid" namuhla

Kuze kube manje, intengo amakhamera yesimanje ngokuthwebula kuze ruble 3000-5000. Cartridges for "Polaroid", nakuba adalwe inqubo elula, kusenabantu eside nezindleko - ruble 1000-2000.

Thenga ikhamera kungaba ubani, njengoba ezitolo inthanethi eziningi ukwethula le mikhiqizo.

Modern Polaroid Snap

Imodeli ethandwa kakhulu kude Polaroid Snap, okwabangela inhlekelele kufika ku- $ 100. Kuyinto ikhamera 10-megapixel, lapho ithandwa iphrinta ihlanganiswe Zink, elikhiphe isithombe nge Ubukhulu 7.6 x 5 cm ngokushesha ngemva isifinyezo. Ngaphandle kweqiniso lokuthi kudivayisi kunikeza isithombe esiphelele, ke futhi silondoloza isithombe elektroniki.

Yakha futhi Design

Ikhamera ngokwayo ebiyelwe a elingunxande plastic bezinhlamvu. Idivayisi unamahlangothi 122 x 76 x 28 isisindo sawo imayelana 400 amagremu. Ikhamera ngempela elula igcinwe ngisho isandla elincane lapho ngokudubula. Nokho ukuze kuvinjelwe iyunithi kusuka bephonsa kungcono ukusebenzisa wayibhinca ekhethekile ukuthi unamathele.

Ekuqaleni ikhamera wadalwa zonke Izinsiza futhi kalula esiphezulu ukusetshenziswa, ngakho izakhi ukulawula ke impela kancane.

Ohlangothini lwesobunxele kukhona slot for khadi, kanye ne-port for ishaja. Kufanele kuqashelwe ukuthi imemori yangaphakathi kwanele kuphela ukurekhoda futhi uzitholele nesithombe esisodwa, ngakho ukuthenga eyengeziwe imemori khadi ngeke kusadingeka.

On ezingemuva ingxenye kukhona ugqoko 10 okuyinto uvumelane iphepha amashidi. I mikhondo uphume bebodwa eziklanyelwe lolu slot eliseKissy kwesokudla ekamelweni. Futhi ngaphezu komnyango, kukhona izinkomba ezintathu ukukhanya ukubonisa isimo ibhethri, imemori khadi nephepha. Ngenxa yalezi zimfanelo hhayi abasebenzisi yesimanje ongangabaza izinga kanye lula ikhamera.