Lacoste Okubalulekile: ukunambitheka, indawo, izibuyekezo, kanye nezindleko

Brand nge isithombe ingwenya nomlomo ovulekile ukuhlasela ngo-2012, usuku lokuzalwa yayo 80th. Kanjani it athuthukise futhi yiziphi izindawo ezintsha zokukhiqiza izimpahla, lapho uyosibonisa, yaziwa kuphela izisebenzi zale nkampani, kodwa yinye into ngokuqinisekile: ngemva kokuhamba 8 emashumini uhambo olude, Lacoste brand kuyalivuthela inkanyezi ekhanya emkhathizwe zomhlaba fashion futhi ukushiya ke ngeke. Namuhla womkhiqizo ukusebenza ekuthuthukisweni kwezindawo ezine: isembatho, izesekeli, ezemidlalo, izesekeli amakha umugqa. Ngaphambi kokuba uqale ukuphequlula Iphunga Lacoste Essential, lokumba umlando sha.

Ingwenya, ukuze sinqobe izwe

iminyaka kwekhulu elidlule 20, isibe iphuzu eliyinhloko zomkhiqizo. Jean
Rene Lacoste, ngokuba ithenisi umdlali owaziwa, waphuma kwi inkantolo esingekho ihembe ungakhululekile ukuthi kwadingeka ukuba ifake uphethiloli, futhi Ihembe imikhono esifushane futhi collar. I lula imodeli entsha, konke ngesikhathi esisodwa iyaziswa, futhi ngokushesha waqala ukukopisha wakhe, futhi sibonga Lacoste yayo sporty "ufile" ukubamba ngesikhathi umdlalo wathola ukuthi igama lesibili - "ingwenya".

Brand nelogo - umlando nesenzakalo

Ukufunda mayelana ukuthandwa polo amahembe nokuphuma ngemvume isivumelwano ifektri ukunitha, Jean Rene founds La Societe Chemise Lacoste. Yaqala kanjalo-ke le ukukhiqizwa imikhiqizo lokuqala. brand isibonakaliso uvele njengoba ihlaya. Ngamunye Umdlali ithenisi Robert ukuzijabulisa inikeza Rene sibalo lwengwenya isisila sibheke phezulu nomlomo ovulekile ngolaka. Kamnandi nge isipho esinjalo, Lacoste kwenza isipho uwuphawu sha.

Njengoba lwengwenya oluhlaza gqizisa ngaphakathi, kodwa kuphela ohlangothini front of ekhiqizwa ilebula izimpahla.

umugqa oyinhloko

UMongameli ehhovisi inkampani ngo-1963, indodana endala kuthatha Rene - Bernard, lapho enkathini entsha ekuthuthukiseni. Brand zaqala iziqondiso ezintsha ke iyaduma hhayi kuphela e-Europe kodwa futhi e-United States. impumelelo njalo wangena 70s, lapho sha kwakuyinqubo okwase kuyiminyaka umbuso imigqa embalwa:

- nezemidlalo abayitoho for ke abesilisa labesifazana;

- izesekeli intsha nezingane;

- izicathulo ngoba manene namanenekazi.

amakha Amadoda wokuqala yakhululwa 80s, lapho inkampani at esiqongweni ukuthandwa yayo.

2010 kwaba ukwethulwa imigqa emibili emisha: umhlobiso ngesihloko esithi zasolwandle kanye womshini izikhwama.

WeJubili 2012 unika bonke abalandeli emgqeni ezemidlalo, wahlanganyela ukukhiqizwa amabhayisikili, eqhweni, footballs, izigqoko kanye amapulangwe Surfers.

Inkampani namuhla

Namuhla, i-corporation kuyinto inkosikazi Maus Freres Lacoste ngokuqinile. Nakuba isiqondiso main kungokwalabo intsha zokuphila, inkampani Uphinde abhekwe okungcono, futhi ingwenya iye yatha- emhlabeni wonke.

Lacoste - akusiyo izingubo, kodwa ukuphila.

Eau de Toilette Lacoste Okubalulekile: incazelo kanye nezindleko

Lokhu amakha egcwele emashalofini ngo-2005. Lacoste Essential inhlanganisela egqamile futhi yokuqala izithelo flavour, wome umhluzi ugodo. Iphunga okugxilwe futhi ikufaka umdlandla. Le ndoda, owanikela likhetha la makha, njalo befuna ezintsha - ke enezele kuyo amandla ukufeza ezinyoni.

Lacoste Iphunga Essential ngempumelelo indawo amanothi ka patchouli romance rose, neze yathathwa ngu umoya ulwandle kusiza ukuba ngehlise umoya futhi freshness ezisawolintshi izithelo ukunikeza amanzi yangasese, umsindo elikhazimulayo. Ngokwe-Abadali, amakha sibhekiswe abamele ubulili namandla, ubani kungakhathaliseki ukuthi ungakanani lakhe egcwele amandla futhi young enhliziyweni. Lacoste sici Essential kuyinto Iphunga ethakazelisayo futhi ugqozi ukuthi usenza simethembe. Kodwa gqamisa eyinhloko ayikona ukuhlanganisa iphuzu. Lapho edala amanzi yangasese esetshenziswa ubuchwepheshe bamuva, okuyinto sivunyiwe amakha ukumelana, Ngokuqhubeka amahora 24 noma ngaphezulu.

Nokuncenga Lacoste Essential presents duo zakudala sandalwood futhi patchouli, futhi charm ovusa futhi dynamism yokuhogela siyithola ngumuntu iphunga elimnandi. A esiwujuqu - amaqabunga utamatisi, anezela amakha piquancy.

Zabesilisa nothingo Lacoste egcina imfihlo: uma udinga ukwenza iphunga ngokucace nakakhulu namandla, ngokwanele ukuba uwuhlikihle umunwe komhlaba, okuyinto washaywa ukunambitheka. Ngemva kwesikhashana unomuzwa wokuthi amanzi yangasese ukudlala Amanothi amasha kanye nemibala egqamile. Ngakho-ke lokho olukhohlisayo, kodwa ngendlela elula ungakwazi ngasiphi isikhathi sokuvusa amanothi kokuqala perfume toilette Iphunga Lacoste Essential. intengo ngokuba esicace Ngokwesibonelo plexus zabuna ezingaphelelwa isikhathi kanye nesitayela wesimanje zizokhanga amadoda abanemizimba romance nokubheka ukuphila nesimo sokulindela okuhle. Izindleko 125 ml iqala ruble 2800. Kuye esifundeni, intengo liphansi noma ngaphezulu.

Ukunika ukunambitheka umzila ebuhlungu emnyama is ancintisanayo entendeni izimbadada uyisififane, futhi ezinye zazo kuyoba winner, kuphela ukuthola umuntu ophumelelayo ongumnikazi we amanzi yangasese.

Izibuyekezo ikhasimende

Ngokusho abakhiqizi, iphunga uyakwazi ezinokwethenjelwa. Lokho abantu abakucabangayo mayelana emangalisayo ikhono Lacoste Essential? Izibuyekezo sabantu besilisa ihlukaniswe. Abanye abantu baye baqaphela ukuthi, naphezu ukumelana yakhe, amanothi fresh kuvetwa ngisho nakwezinye flavour efanayo, abanye baphikisa ngokuthi nephunga akuyona eside kuphela njalo, kodwa kuqabula futhi avulekile. Efingqa zonke izibuyekezo, singasho ukuthi Lacoste amanzi yangasese Essential wayehlonishwa kakhulu ayazise amakhasimende.

Ngemva Ukubuyekeza senziwa futhi obonwa ukulinganisa ubulili namandla, sinikeze umbono wokuthi amakha "Lacoste Essenshial" uyakwazi avuse ngisho nomuntu ovamile ukuba anqobe ezinyoni.

Omunye look at the ibhodlela enakho Emerald ketshezi oluhlaza futhi libhalwe ingwenya abadumile kuzodala ezingqondweni iphupho entsha, okuyinto olufuna ukuvula ibe yinto engokoqobo!