Izinjongo kanye nezimiso Standardization e mshini ukugcwaliseka isu yentuthuko ezintsha

Underestimation ngendima patent nokumaketha namasevisi e-ukuthuthukiswa nokuqaliswa amasu ezintsha ukuthuthukiswa Uphatha kabi ukuncintisana kanye ukunwetshwa izimakethe izimpahla nezinkonzo, okuholela kwadla currency angaphandle yokuhweba ubuchwepheshe. Leli zwe izivumelwano zelayisensi ngokuvamile phakathi izinhlangano emnothweni wakuleli, futhi kuphela ingxenye encane emazweni CIS. Ukuthengiswa amalayisense amafemu Emazweni asethuthukile kwezezimboni noma ongaphakeme (ngaphansi kuka-1% yesivumelwano), noma lumane. Kule kusobala ukuthi umnikazi patent awukwazi ukuthengisa noma imiphumela yomsebenzi bokusungula noma icebo yabo kungagcinwa izimiso eziyisisekelo Standardization, imikhiqizo musa ukuhlangabezana nezidingo abathengi ezingaba khona.

Ukuthengiswa ngempumelelo amalayisensi adingekayo, njengoba ubuncane, nocwaningo lobuchwepheshe (zobuchwepheshe) nezomnotho R & D Imiphumela nokwasungulwa wadala ngendaba waphawula ukuthi izimiso zabo yokukhiqiza of Standardization, ukutholakala amasampula ekhiqizwa ukubonisa nemingcele zabo, inhlangano ye ukukhangisa nange-PR-imikhankaso, ukucinga kanye esungula oxhumana nabo abathengi ezingaba, isipiliyoni izingxoxo lobuchwepheshe kanye commercial. Yenza wonke umsebenzi ukudayisa amalayisense akunakwenzeka ngaphandle kosizo ochwepheshe: onjiniyela patent, abakhangisi, abameli, consultant ukuphathwa kanye nezinye izazi empahla abazi izimiso of Standardization nokumaketha ngamazwe.

Kuye isu lebhizinisi kwenhlangano (ubuholi isu, ukuthuthukisa isu, isu ukuthuthukiswa ngokushesha izimakethe ezintsha, abasha isu zokuthuthukisa umkhiqizo, uholwa imikhakha eyahlukahlukene isu , njll) kuyadingeka ukuba ukuphathwa imodeli ezanele kokusebenza yayo, angathathwa ngokuqinile acabangele zamanje Izinjongo emakethe kanye nezimiso Standardization imikhiqizo.

Ngokuvamile, lokhu imodeli yokusingatha ukuthuthukiswa umkhiqizo omusha kuhlanganisa izigaba eziningana, kodwa isinyathelo sokunquma kule imodeli ukuthuthukiswa umqondo omusha umkhiqizo, okuhlanganisa izici zayo lohleliwe kanye nezinhloso ze-umqondo, izilinganiso owandulelayo imithombo efaneleko, ukuhlaziywa izithiyo entry, ukuhlolwa lokwenza imali. Umqondo kufanele esekelwe ukwaziswa okunokwethenjelwa, ithuba lokuhlinzeka izinzuzo, degree of ukwaneliseka izidingo emakethe, kulindeleke yokuthengisa intengo, izici izimakethe ezingaba khona.

ongakhetha Isifundo nomqondo, ukuhlolwa kanye ukukhethwa efaneleka kakhulu (ngokuya kwezimo, hhayi ezimisweni Standardization wahlangana abathengi ezingaba nezimfuneko adicilelwe) kudinga ulwazi olujulile patent nocwaningo emakethe, abheke ukuthi kungenzeka ukuhlolwa izifundo, ukuba yiqiniso kwalesi imibono ezisunguliwe wadala. Kulesi sisekelo, isinqumo ukuthuthukisa umkhiqizo omusha.

On the izigaba yentuthuko kanye nekheli yokuqinisekisa zokuhlola nezindaba ukuhlonza umnikazi imiphumela yocwaningo kanye nentuthuko, kanye nokusabalalisa amalungelo kubo phakathi amakhasimende, abatshalizimali, abaculi kanye abalobi ezisunguliwe kanye imiklamo ezimbonini. Ngasikhathi sinye, ukutadisha ama-patent izixazululo lobuchwepheshe futhi ngacula Nelungelo wadala impahla zezimboni. Lapho ukusatshalaliswa amalungelo empahla, njengoba umthetho, acabangele ubunjalo nezibopho, okomnikelo ngamunye owayekhona ekudalweni, Noma kunalokhu kuvikeleka kwezomthetho kanye ukukhiqizwa kwezentengiselwano umkhiqizo omusha, ukuzibandakanya nezinsolo lisetshenziswa commercial. Kulezi izigaba abazenzi ukuhlaziya isimo emakethe, ezingeni lobuchwepheshe wezilinganiso nobuchwepheshe umkhiqizo omusha, is baqedelela amaplani wokutjheja izigaba okwalandela. Ukukhiqizwa futhi intuthuko sibonelo kuhambisana isheke lenhlanzeko patent komkhiqizo omusha, ukuhlolwa ke luqoqwe kanjani nemithetho nezimiso Standardization, ukuhlolwa izindleko ezilinganiselwa ukukhiqizwa yayo kanye yokuthengisa, ukulungisa marketing isu.

Isigaba sokugcina ukwakhiwa kwe-batch yokulinga entsha yokuhlola umkhiqizo emakethe, ukubhaliswa wophawu. ukuhlolwa Market asivumela ukunquma ukuthi umkhiqizo ihlangabezana nemingcele babeka phansi ukuthuthukisa imiqondo, kanye nokuphepha kanye kwemvelo izidingo. Umgomo oyinhloko walesi sigaba - ukunquma kungenzeka ngokufunwa, yokuthengisa, intengo inqubomgomo.

Ngokusho imiphumela emakethe ukuhlola isinqumo mayelana inhlangano ukukhiqizwa serial kunqunywa abanikezeli zokwakha kanye izingxenye, izitifiketi umkhiqizo omusha, ecacisiwe yokuthengisa amatshe, ikhomba izimakethe ethize lezimpahla, kudala uhlelo service.

Ngesikhathi sigaba kokusebenza commercial Kwenziwa futhi ukuhlola kungenzeka ukuthengiswa amalayisense ahlobene ezidalwe ukusebenza we ezintsha project ngobuchwepheshe besimanje.

Yiqiniso, lo imodeli ukuphathwa emisha kanye empahla kuzohluka kuye ngohlobo yenhlangano (ucwaningo, umklamo, izinkampani ezimbonini, amafemu amancane ezintsha, nokunye. P.), Isu abakhethiwe, ezingaba bokusungula, isakhiwo senhlangano, ukutshalwa kwezimali nezinye izinto. Ngaphezu kwalokho, isidingo ukusekela ukuthuthukiswa ukuthuthukiswa ezintsha ingqalasizinda (izinhlangano ezifanele, izisekelo, izikhungo), ukudalwa izimo ezikahle (imithetho neziqondiso, uhlelo intela) ukugqugquzela kwezamabhizinisi.