I ukukhangisa sokukhomba, "VKontakte". ukubekwa kahle nasekuthuthukeni okusheshayo

Ukukhangisa zokuxhumana nabantu ingenye izindlela eziphumelela kakhulu ukukhuthaza ezitolo intanethi noma imiphakathi emikhulu. Nokho, ukuthola inzuzo egcwele sokukhomba izikhangiso kudinga ulwazi izisekelo. Kulesi sihloko uzofunda ukuthi ebanzi sokukhomba nokukhangisa nokuthi ukwenza kube real umthombo engenayo ibhizinisi lakho.

Ingqikithi sokukhomba

Okokuqala, ake baqonde lokho olubanzi ukukhangisa sokukhomba.

Ukukhangisa indlela, umsebenzi wabo zihlose ukuthola izethameli eziqondiwe, okubhekiswe izingcingo. Indlela ethandwa kakhulu emhloleni ukugcwaliseka kwakhona ukuxhumana nomphakathi, ngoba kulapho lapho kutholakala khona uchitha isikhathi sakhe abantu abaningi babo bonke ubudala izintandokazi.

Sokukhomba ngokuqondile noma ngokungaqondile. Direct ikuvumela ukukhomba abantu abangakwazi abe nesithakazelo ukuthenga izimpahla ahlinzekwa, kuyilapho engaqondile ziqondiswe imikhakha ahlobene ukuthengisa imikhiqizo noma amasevisi anikezwa. Yiqiniso, wasebenzisa sokuthuthukisa ibhizinisi labo kungaba yisiphi zohlobo. Nokho, kuyinto target eqondile ukuyedlula.

Ukuphumelela ukukhangisa tergetingovoy

Ukuphumelela ukukhangisa isimiso ukukhethwa izethameli eziqondiwe bayakwazi ukuhlola izinkulungwane webmaster. Ngempela, le ndlela ikuvumela ukuthi ukhethe phakathi amakhasimende eminingi engaba abasebenzisi Internet.

Ukuze ukusebeza kahle indlela ukukhangisa kufanele ukuhlola njalo kanye nokuhlaziywa izikhangiso zabo. Ngamanye amazwi, udinga ukuba lokhozi lapho abasebenzisi futhi yini isikhathi sidlule kaningi izikhangiso zakho futhi wenze umyalelo. umkhuba kuphela nokuqaphelisisa bayakwazi ukunikeza umphumela obalulekile.

Ukuze ukubeka ukukhangisa imikhankaso, njengoba kushiwo ngaphambili, kubalulekile ukuba ukhethe yokuxhumana. Ngokwesibonelo, indawo ebanzi ukukhangisa zokukhomba "VC" owaziwa webmaster njengoba injini esebenza kahle kakhulu commerce ngoba abathengisi inthanethi. Kuyinto kule yokuxhumana nethuba ukulandela izibalo isikhangisi, ukulungiswa zabo bese efunda umkhawulo ngosuku, okuyinto ikuvumela ukuba ukulawula imali yakho.

Ukucinga Analytics

ukufunda nje bonke butholakala enqubweni eyinkimbinkimbi yokuthela marketing online, ungakha ukukhangisa umkhankaso osebenzayo. Futhi yileyo ukuhlaziya yosesho ingenye izixhumanisi ezibaluleke kakhulu ekugqugquzeleni ukuhlela ibhizinisi lakho.

Ngokwesibonelo, uthuthukisa esitolo sakho inthanethi, okuyinto uthengisa imikhiqizo for ukudoba. Ngakho, kubalulekile ukuba sihlole indlela neenkhathi ukuthandwa osesho ngale ndaba, ukuze ahehe amakhasimende amaningi esitolo sakho. Ukuze siqhube azihlole kungenzeka kwi amasevisi we-Google "Yandex", ezisiza ukwakha izibalo imishwana angena ngumsebenzisi ebhokisini lokusesha. Labo imishwana ezidume kakhulu, ukuze kusetshenziswe incazelo kwesitolo sabo inthanethi kanye nokukhangisa yayo.

Kunengqondo ukuphetha ngokuthi yonke into silula. Kodwa lona umyalo obaluleke ingxenye uyakwazi ngezinye izikhathi ukwandisa isibalo amaklayenti abangahle futhi wenze akhulise ibhizinisi nokuthuthukisa ngenkuthalo.

Ukubeka okuqondiswe ukukhangisa olubanzi

Ukuqondisi yokukhangisa esinyathelweni ukulungiswa kumele wasondela ngokucophelela okukhulu. Phela, izilungiselelo okungalungile kungadla izinkulungwane ruble elahlekile. Ngakho, ukuze uthole abanekhono isikhangiso ukubekwa kuyadingeka ukuze ucacise ezilandelayo:

1. Isihloko ukukhangisa. Leli khasi kumele kube isixhumanisi isisetshenziswa yangaphandle (kusayithi lakho), noma iqembu.
2. Isihloko, okuyinto ninamathele kumakhasimende futhi ezithakazelisayo.
3. Ad Incazelo ehlanganisa imisho embalwa achaza injongo eyinhloko isithembiso sakho.
4. izingqikithi oluthathwa.
5. isithombe Isikhangiso.
6. Amapharamitha nezithameli (izwe, idolobha, ubulili, ubudala, isimo somshado, izithakazelo, umphakathi).

iphuzu Kugcine kudingeka siyinake ngokukhethekile, njengoba kuncike kuye ukusebenza yokukhangisa yakho. Lungisa izinto ezichazwe kungaba noma yini oyithandayo. Into esemqoka ukuthi kukhethwe abantu empeleni ukulingana nenqubo ye nezithameli zakho. I ukukhangisa sokukhomba, "VKontakte" isibonelo, ikuvumela ukuba ushintshe izilungiselelo geolocation nezilungiselelo umsebenzisi kudingekile nganoma yisiphi isikhathi.

Kungakanani Kubiza?

Indawo I sokukhomba zezikhangiso, yebo, iyisevisi ikhokhwe. Ukuze ukuze athuthukise ibhizinisi lakho, udinga ukwenza utshalomali kokuqala ezinyusweni yayo.

Inkokhelo ukukhangisa wenziwa ukubukwa okukhulu sokukhomba. Njengomthetho, kuqalwa ubhekwa okuvelayo 1,000 emakhasini abasebenzisi kusuka esigabeni kanti nabantu abahlosiwe.

Uma ulungise ukukhangisa bebodwa, isilinganiso senani ngoba wokubuka olulodwa kuyoba kusuka 1 kuya ku-3 ruble, okuyinto bayokhululwa isamba kunalokho lungisa e inani eziyinkulungwane ukubukwa. Nokho, uma ungaqiniseki amakhono abo, kungcono ukuphathisa umsebenzi ochwepheshe, ngubani ngoba ama-ruble ayizigidi 7-10 ngenyanga uyokusekela ngokugcwele ibhizinisi lakho.

I ukukhangisa sokukhomba, "VKontakte"

yokuxhumana "VKontakte", eyasungulwa eminyakeni 9 edlule, sewebhu kunjiniyela Pavlom Durovym, kuba platform ezidume kakhulu ngokubeka izikhangiso olubanzi sokukhomba. Kukulo muzi lapho asebenzisa ngayo isikhathi sakhe iningi izethameli eziqondiwe nganoma yisiphi uhlobo lwebhizinisi.

Ad ukubekwa "VKontakte" ulula. Simply ukudala umkhankaso wesikhangiso, phezulu ibhalansi yakho. Ngemva kwalokho, kuba ifasitela ezingabizi ukwakha isikhangiso banner. Lapho lugcwele udinga uqaphele futhi ucacise inembe kunazo idatha futhi izilaleli izibalo.

I sokukhomba ukukhangisa, "In Touch" uyakwazi ukuletha osomabhizinisi ukuba izinkulungwane amakhasimende efanele ukuthunyelwa yayo. Into esemqoka - ukuba sicabangele ngayinye into maqondana sekushoneni kwalo umgomo.

I sokukhomba ukukhangisa "Ofunda nabo"

Ingosi yokuxhumana nabantu "Odnoklassniki", ngokungafani kuya "VC" has nezilaleli ezingu amadala, ukuthi kufanele ucabangele uma ngokubeka izikhangiso. Mhlawumbe yilesi sizathu esenza webmaster akunconywa ukubeka lapha imikhankaso.

Ngaphezu kwalokho, e-"Ofunda nabo" Akunakwenzeka self-okuqondiswe. Ukuhlela ukukhangisa umkhankaso kudingeka incwadi ikheli abaqondisi zokuxhumana bese ulinda impendulo emihle noma emibi. Ngokuvamile, ukusebenza kohlelo kushiya okuningi okufanele oyifunayo. Futhi, uma ubheka sathi le ndlela elilungile kuphela izinkampani ezinkulu futhi izinkampane abazimisele ukuchitha ekukhuleni kwabo ezigidi ruble.

Ngokusho kochwepheshe, kuyinto azinake kuyinto okuqondiswe olubanzi ukukhangisa, "VKontakte", indawo enhle oyoletha i izinkulungwane usomabhizinisi amakhasimende inyanga ngayinye.