Elinye lamathuluzi athandwa kakhulu ekuhloleni okuphelele kwesimo se-firm is matrix SWOT. Ngokuvame ukuhlanganiswa ezinhlotsheni ezahlukene zebhizinisi, amaphrojekthi okutshala izimali kanye nezinhlelo zokumaketha. Idatha etholakala ngenxa yokuhlaziywa kwayo iyisiqalo sokubeka imigomo yezinkampani. I-matrix ye-SWOT iye yathandwa ngenxa yokuthi isheshe futhi ibukeke ivumela ukuthi sihlolisise indawo inkampani ehlala ngayo ezimweni zamanje zemakethe, yiziphi izinto ezithinta kakhulu inzuzo yayo, yiziphi amathemba ezilindele esikhathini esizayo. Ngesikhathi esifanayo, akudingekile ukuba ube ngumboni oqinisekisiwe noma umthengisi wokusebenzisa kahle leli thuluzi. Into esemqoka ekuhlaziyweni akuyona "i-diploma" ye-diploma, kodwa ikhono lokubukeka ngokuqondile ngenhlangano, ikhono lokucabanga ngokulinganayo futhi ubheke izinkinga ngaphandle kokubandlulula kanye nesithakazelo somuntu siqu.
I-SWOT-matrix: yiyiphi yona
Okokuqala, sizocacisa igama elifingqiwe lale nqubo. Lesi isichazamazwi samagama esiNgisi: "amandla", ubuthakathaka, amathuba, lula, kanye nezinsongo. I-SWOT ye-matrikhi iyisikwele ihlukaniswe zibe izingxenye ezine ezilinganayo, ngayinye equkethe uhlu lwayo futhi ibhekene neqembu elithile lezinto ezingenhla. Ngesikhathi esifanayo, imikhakha ye "S" ne "W" ichaza isimo se-firm, futhi imikhakha ye "O" ne "T" iqukethe izinto zangaphandle ezizimele ngaphandle kokusebenza komsebenzi, kodwa zithinta ngokuqondile noma ezikwazi ukuthinta imisebenzi yayo.
I-SWOT Analysis Matrix: isibonelo sokwakhiwa
Ake sithi kukhona inkampani ethile LLC "Pirozhok", eye yasebenza iminyaka engu-10 emakethe yaseRussia futhi ikhiqiza i-confectionery. Le nkampani inomnikazi oyedwa kanye nedumela elihle. Ngendlela elula, itafula lokuhlaziywa lingabonakala kanje.
Amandla
- Isikhungo sesevisi siqu.
- Umphathi omusha wokuthengisa, okhulise ukuthengisa ngo-40% ezinyangeni eziyisithupha zokugcina.
- Umlando wesikweletu ovelele.
- Ukudala izinyanga ezimbili ezedlule umnyango wokuthengisa.
- Isithombe esihle.
| Ukubuthakathaka
- Ukuntuleka kwemali yokusebenza.
- Izinkinga ngekhwalithi (ngezinye izikhathi kungaphansi kwesilinganiso).
- Ukwandisa inzuzo yabasebenzi (ezinyangeni ezingu-3 zokugcina - 10%).
- Izingxabano eziqhubekayo phakathi komnyango wokuthengwa (umphathi omdala) nomnyango wokuthengisa (omusha).
|
Kungenzeka
- Ukuqaliswa kwe-CRM.
- Ukudalwa kwamamaki amasha okuhweba.
- Isikhathi sesevisi esinciphile nesevisi ethuthukisiwe.
- Ukuthola izaphulelo kusuka kubaphakeli abavamile.
| Izinsongo
- Amahemuhemu mayelana nezinguquko kumigomo yabaphakeli.
- Izinga eliguqukayo le-dollar.
- Ukuvela okusha, ukuthola ukuthandwa, umncintiswano.
|
Ithuluzi ehlukahlukene
I-matrix ye-SWOT ilungelekile futhi ihambisana nokuyisebenzisa ekusebenzeni kwakho kwansuku zonke. Ngemuva kokuhlaziya zonke izici, ungakwazi ukuqonda kangcono ukuthi ungaqhubeka kanjani ngokuqondene nomsebenzi, uthuthukise impilo yakho futhi ujabule. Ngesizo salo ungakwazi ukuxazulula izinkinga eziningi zezwe, thola indlela engcono kakhulu neyanele kakhulu ekuphumeni kwayo . Zama wena - futhi uzobona ukuthi kungaba usizo kangakanani. Enye yezinzuzo eziyinhloko ze-matrix yi-concentration ye-main. Lokhu kusiza ukubona ngokucacile yonke isithombe bese ucacisa imigomo eseduze ekuphileni kwakho.