"Gerlen" - iphunga kubantu abahloniphekile

Mhlawumbe kunzima ukuthola eYurophu indlu yendlu yamafutha enomlando omude kuneGerlen. Sekubalwa iminyaka engaphezu kwamakhulu amabili. Isazi samakhemikhali, umFulentshi uFrançois Guerlain, isazi samakhemikhali esinethalente futhi esinomdlandla, wavula isitolo esincane kakhulu sekhemisi ngo-18828. Intshisekelo yakhe eyimfihlakalo kwakungukudala izingqungquthela zamafutha, lapho kukhishwa isikhala samahhala. Ekuqaleni basebenzisa kuphela abasondelene nabo.

Lesi simo sashintsha kakhulu, lapho uGerlen emshadweni kaNapoleon III noPrince Eugenia benza i-cologne (ngalezo zinsuku zokuqala, okuthiwa wonke amafutha.) Ngokusebenzisa ukuxhumana kwakhe, uPeter wayekwazi ukuyibeka enkosinikazi, eyafika ekuthokozisweni kwesipho. Lesi siqephu singabhekwa njengento ebalulekile ekugcokeni kweNdlu Guerlain - kusukela manje kuqala indaba yakhe ende.

"Guerlain" - iphunga elidliwa yiNdlovukazi u-Victoria, iNdlovukazi u-Isabella wesiBili saseSpain nabanye abantu abaningi abahloniphekile.

Ngemva kokushona kukaPeople Gerlen, ibhizinisi lakhe lazinikela ezandleni zamadodana akhe - u-Aimee noGabriel. Babonakala befanelekile ukuqhubeka nebhizinisi likayise, futhi ngenxa yomsebenzi wabo onzima, indlu yokuhweba i-Gerlen iphunga yanikelwa ezinkantolo zabaningi abanethonya ngaleso sikhathi. Ukusuka kuGabriel kwaba umphathi ohlakaniphile, kanti u-Eme wenza okuningi okutholayo ekungcoleni. Wayengowokuqala emhlabeni ukufunda ukwakha iphunga lezizinto ezintathu - amagama okuqala, ayisisekelo nenhliziyo. Ngaphezu kwalokho, wafunda ukuhlanganisa izingxenye zemvelo nezakhi. Ezingqungqutheleni zamafutha zanamuhla ziqukethe izinto eziningi zokwenza izinto, futhi iGerlen's House iyanamathela ngokuqinile ekubuseni: ku-perfume akufanele kwenziwe izinto zokwenza izinto ezingaphezu kwama-20%.

Ngaphezu kwalokho, kunzima ukukholelwa, kodwa umqondo wokudala ukunambitheka kokuqala kwesigaba "se-unisex" kungokwakhe, u-Aime Gerlen. Kwabizwa ngokuthi uGuerlain Jicky (Jyki) futhi wadalwa ngo-1889. Kulesi sakhiwo sasebenzisa amanothi we-synthetic coumarin ku-interweaving eyinkimbinkimbi namanothi we-citric, i-vanillin, i-mandarin, i-lemon, i-bergamot ne-lavender. Iphunga lalezo zikhathi labonakala liyinkimbinkimbi, kodwa liyabonakala kalula. Wayeqala ukuthanda la madoda ngokuvuselela nokukhwabanisa, futhi kuphela ekuqaleni kwekhulu lama-20, lapho amafutha okuqala eqala ukungena emfashini, le nsikazi nayo yabonwa ngabesifazane. I-Fashion House Gerlen iphunga "Zhiki" likhiqiza kuze kube manje.

Ekuqaleni kwekhulu le-20 inkampani yahlangana njengombuso ophuthumayo wombuso. Ngalesi sikhathi wayeholwa ngabafowabo baka-Eme. UPierre waphatha ngempumelelo inkampani, futhi umklami we-perfume uJacques wadala ama-flavour ayingqayizivele, efaka inkampani edumile ngesikhathi sayo segolide.

Ngama-flavour, isitayela sesimanje seqala ukuqhuma ngaphezulu - isikhathi sesikhathi sasithinta. Ukuphumelela okungenakuphika kweNdlu kaGuerlain - amakha amahle ngo- Sarah Bernhardt angenakuqhathaniswa, futhi ngemva kwabo, ngo-1919, ukudala okungcono kakhulu kwenkosi enkulu kubonakala - ukubunjwa okuvelele okudalwe ngaphansi kombono kaveli ka K. Farrer sikaThe Battle.

Enye yezincomo zokugcina eziphumelelayo, othandekayo yizigidi zabesifazane, kwakuyiziqhumane zikaGuerlain "Insolens", okuhloswe ukuba kube nesibindi esinesibindi, ngisho nesibindi esicindezelayo. Zifanele ngokufanayo usuku lomshado nomhlangano webhizinisi.

Ngomlando wayo weminyaka engu-200, imimoya yokubuyekezwa kukaGuerlain yamukelwe ngobuningi kangangokuthi umuntu angakha ukuboniswa kwemyuziyamu kubo. Namuhla uphawu oluhle kakhulu luyinkampani ye-LNMH.