"Elinebhotela" (ukhilimu omuncu): ikhalori, izakhiwo ewusizo Incazelo

Abantu osekuyisikhathi eside kusukela ayefunda ukupheka ukudla kusuka ubisi ngokucubungula izinto zemvelo eluhlaza ngezindlela eziningi ezahlukene. Namuhla kuleli zwe wahlanganyela izinkulungwane amabhizinisi ezikhethekile. Eminyakeni embalwa edlule, izitolo uvele imikhiqizo brand "elinebhotela". Ukhilimu omuncu elinegama elifanayo weza khumbulani ikhasimende futhi laba yintandokazi ngokushesha.

Ukukhiqiza komkhiqizo

Ngaphambi ukwahlulela ngomkhiqizo siqala kumelwe ufunde kabanzi ngalo. "Elinebhotela" (ukhilimu) oluqanjwe ubuchwepheshe obufanayo njengoba iningi imikhiqizo efana yobisi.

Ngo izingxenye ezinkulu ezimbili kuphela isetshenziswa njengoba feedstock: ukhilimu nemvubelo. Akukho okunye okudingekayo. Yonke inqubo ukukhiqiza zingahlukaniswa izigaba eziningana:

1. Ukwehlukanisa ubisi fresh. Imiphumela iba yinhlanganisela yokukhandleka ukhilimu ezokwenza isetshenziswe kamuva ekuhloleni ukulungiselela ingxube kokuqala.
2. Kokulinganisa akhethiwe ukhilimu.
3. Pasteurization uzilungiselele impahla eluhlaza.
4. Homogenization komkhiqizo.
5. Cooling ukhilimu ngayo.
6. Ukungeza ayabila ekhethekile.
7. Ukuvutshelwa okuholela mass.
8. Packing.
9. Ukubandisa nokuvuthwa.
10. Storage.

Ngemva kwalokho, "elinebhotela" (ukhilimu omuncu) engena esitolo. Isigaba ngasinye kubalulekile kakhulu futhi kuthinta iqophelo umkhiqizo osuphelile. Lokhu kwaba Ochwepheshe ngokuqinile elibukhali. Imiphumela iba yinhlanganisela yokukhandleka mass ezimhlophe ecwebezelayo nje umthunzi ukhilimu. It has a ukunambitheka elikhethiwe ubisi isibilile nokusikisela ubisi bhotela. Isici esiphawulekayo mkhiqizo yokuthi ukukhiqizwa yayo ayisebenzisi noma yimaphi izithasiselo futhi ukunambitheka enhancers. Zonke izinto zokusetshenziswa yilezi izinga kuphela zemvelo.

Ukuvela elisha sha

"Elinebhotela" (ukhilimu) - ukukhiqizwa kwe ngomunye umkhiqizo ngobukhulu Russian embonini. Wabonakala eminyakeni embalwa edlule, lapho ngo-2002 inkampani "Unimilk" isisayine isivumelwano kweNyuka umbhali ukuthi akazange kuqhathaniswa ukusetshenziswa kwegama njengoba lokuhweba. Lesi sinyathelo sibaluleke kakhulu ukulondoloza umdali copyright ifilimu abadumile opopayi. Nokho, i-brand ekuqaleni bhalisiwe ngokuthi "Kusukela elinebhotela." Igama ishintshile kamuva kancane. Ukukhululwa sokuqala imikhiqizo emisha, inkampani isibe "Petmol" Petersburg. Lokhu kwenzeke ngemva konyaka. Ukuqala kube yimpumelelo enkulu futhi ngo-2004 kakade zonke izitshalo okuqondene "Unimilk", imikhiqizo brand kwaveza "elinebhotela". Lezi zihlanganisa dairies e Lipetsk, Labinsk futhi Schardrinske. Abathengi basutha izinga umkhiqizo omusha. Sales wakhula usuku ngalunye oludlulayo, ngakho ngo-2009, "elinebhotela" wathola isihloko "Brand Yonyaka". Ngokuhamba kwesikhathi, sha seyibe umholi wangempela emakethe Russian. Futhi manje injabulo yakhe ngisho ukuthola izinkampani zakwamanye amazwe kusuka emazweni CIS: Kazakhstan, Belarus ne-Ukraine.

umkhiqizo ewusizo

Wonke umuntu uyazi ukuthi imikhiqizo yobisi lubaluleke nempilo yabantu kanye nokudla.

It has konke okudingayo ukuze nokukhula okuvamile nokuthuthukiswa. Mhlawumbe, ngakho-ke, umkhiqizo wokuqala ukuthi izingane zifunde ezimpilweni zabo, kuba ubisi. It Ngaphezu amafutha, carbohydrate namaprotheni aqukethe eziyisishiyagalombili amino acid ezibucayi ukuthi asikwazi kwemiqondo. Bangenela umzimba kusukela ngaphandle, futhi ungumthombo oyinhloko imikhiqizo yobisi. Imvelo zinakekelwe ukuthi lo muntu zonke izidingo zokuphila. Lokunye lokubaluleke ngalokulinganako kuthiwa isibilile imikhiqizo yobisi, okuyinto etholakala phakathi ngokucubungula impahla eluhlaza main. Ngokwesibonelo, ukhilimu kuyinto ubisi noma ukhilimu ngcono kakhulu, njengoba kuba lula futhi ngokushesha amuncwa wumzimba. Uma uthi nhlá, lesi sitatimende kubonakala engajwayelekile. Kodwa ososayensi baye wachaza ukuthi ngokuhamba ukuvutshelwa ngaphakathi umkhiqizo kukhona ushintsho kakhulu isakhiwo amaprotheni. Ngenxa yalokho, esiswini umkhiqizo kudinga okuningi kalula, naphezu nokuqukethwe kwalo okusezingeni eliphezulu caloric.

A ezahlukene

Abantu abaningi ngempela imikhiqizo atholakalayo, "elinebhotela" ngaphansi kwegama lomkhiqizo. Imikhiqizo ukukhiqiza izitshalo, akugcini ubisi (lonke futhi encibilikisiwe), yogurt ukhilimu omuncu, njengoba kuye kwaba kusukela ekuqaleni. Ngokuhamba kwesikhathi, uhlu okunezinhlobonhlobo yandile futhi manje anakho amahlelo engaphezu kwamashumi amabili. Imikhiqizo zenziwa nge amaphesenti ehlukene fat ukuhlangabezana izifiso nezidingo zazo zonke amakhasimende. Isetshenziswa njengesici ahlukahlukene izinhlobo emaphaketheni (okumsulwa-amaphakethe, izibuko). Ngaphezu kwalokho, omunye umkhiqizo efanayo ugcwele ezitsheni imiqulu ehlukahlukene. Ngakho, ikhethelo labantu, okuqukethwe efanayo amafutha edayiswa izibuko isisindo 0.25 futhi 0.45 amakhilogremu. Kubathandi imikhiqizo yobisi inkampani "Unimilk" kahle ukukhiqizwa iyogathi amafutha 2.5 per cent ofakwe ezahlukene ezine (sitrobheli, amajingijolo, zamapetshisi, okusajingijolo).

Ngaphezu kwalokho, njengoba izithasiselo elimnandi wasebenzisa izinto zokusetshenziswa ezivela zemvelo pureed izithelo.

umbono ngu

Ukutadisha izibuyekezo zamakhasimende, kungashiwo baphetha ngokuthi "elinebhotela" - imikhiqizo athandwa ngempela futhi ethandwa yiningi. It has eziningi eziwusizo abalulekile phezu neminye imikhiqizo abakhiqizi:

1. revalina s temat feedstock. Kuyinto Eqinisweni obungenakuphikwa. Akekho izinkampani 'UniMilk "amakhemikhali izithasiselo azisetshenziswa noma okushintshiwe izingxenye.

2. Izinga eliphezulu of izinto kokuqala.

3. Naphezu kweqiniso lokuthi dairies ezinsukwini zethu ukusebenza ubuchwepheshe obusha, ochwepheshe abakwazi ukukhiqiza imikhiqizo quality zendabuko.

4. Umkhiqizo ukuphepha liqinisekiswa emaphaketheni, okuyinto ayikuvumeli kwamagciwane ukuze uthole ngaphakathi noma lamagciwane abanga izifo ezihlukahlukene.

5. okuphansi intengo. It ebhekisela ngokukhethekile abathengi futhi kwenza impahla ukuncintisana.

Ngokuvamile, imikhiqizo "elinebhotela" okufanelekelayo yodumo ungezwakala e ikheli labo.

fun Inani

Abanye abathengi, uya esitolo, ikakhulukazi kuthambekele intengo. Yiqiniso, namuhla izindleko izimpahla kubaluleke kakhulu. ezinhle Ikakhulukazi uma kungenzeka ukuhlanganisa intengo imali eliphezulu. Kungaba lungachazwa njengoba imikhiqizo of "elinebhotela".

Abakhiqizi ungakwazi ukubala izindleko ukuze abawinile bonke babengaphansi. Ngokwesibonelo, ukhilimu "elinebhotela". Intengo kuncike Yiqiniso, amanoni okuqukethwe kanye emaphaketheni ngosayizi. Kuyacaca kuwo wonke umuntu. Izitolo Russian zimpahla kumele enze lokhu:

izitolo ezahlukene namanani yezwe, yebo, ziyahlukahluka. Ezimweni eziningi, incike ukuhweba izibonelelo. Kodwa inqubomgomo zamanani esifundeni, futhi, kunencazelo eziqondile. Ngaphezu kwalokho. Kuyadingeka ukuba acabangele remoteness kwalesi sigodi nomakhi.

Omuncu Cream 15% amafutha

Ummeleli njengabawufanelekele brand odumile yiyona ukhilimu "elinebhotela" amaphesenti angu-15 lokucuketfwe fat. Lo mkhiqizo Luhle izingane ezincane kanye nabantu asebekhulile.

Abathengi lokuqala bakhangwa enanini layo elincane caloric uma siqhathanisa nabanye okuhlukile lolu hlobo umkhiqizo. Ngaphezu kwalokho, kufanele ukuba ubambelele iqoqo amaminerali, okuyinto ecebile kule ukhilimu. Phakathi kwabo kukhona: manganese, i-iodine selenium, ithusi, one-fluoride, molybdenum futhi ayibe. Bona ukuvimbela sebethule phezu Imithambo yegazi cholesterol eziyingozi by Ukuqedwa it in the inqubo ukugaya. Umkhiqizo iqukethe eziningi calcium, esiza ukuqinisa izinyo koqweqwe lwawo futhi bone izicubu. Libuye ascorbic okuningi acid ngamavithamini A, B2 futhi B12. Ngisho nabantu abaphethwe ngifundise ngesifo sikashukela uvumele odokotela ukuba nifaka lokhu ukhilimu ku ekudleni kwakho. ikhalori wayo ongaphakeme Awukwazi ukudala izinkinga eziphawulekayo ukuze isiguli.

ukumaketha Sophisticated

Umhlahlandlela "Unimilk" izinkampani ukuheha kakhudlwana imikhiqizo brand ethandwa kakade, uhlele zonke izinhlobo senzo.

Omunye wamalungu ayo iyona "elinebhotela" okuningi babemthanda (ukhilimu omuncu). Isenzo kungaba ezimbili zama:

1. Uma uthenga imikhiqizo eminingi ngamunye wabo kunikezwa isaphulelo.

2. Amanani for kwenkathi ethile ukwehla yonke imikhiqizo.

3. Okokuqala udinga ukuthenga noma yimuphi umkhiqizo we "elinebhotela". Ngemva kwalokho, uye kuwebhusayithi yenkampani kanye uyisebenzise lapho. Phakathi naso sonke leso amaphuzu athile anikezwa. Ngo inkambo bakwazi buthelela bese ukuthenga them okwamanje imiklomelo imikhiqizo ehlukahlukene.

imicimbi efanayo labetibambile kaningi. Lokhu icebo ukumaketha Sekuyisikhathi eside elisetshenziswa umkhuba jikelele. Abathengi umqondo futhi wafika engqondweni. Ikakhulukazi yamjabulisa labo njalo uthola ezitolo imikhiqizo ayethanda brand. Kukhona ithuba hlanganisa ewusizo futhi kunesidingo nge ezimnandi.