Beer "Amstel" - isipho njengabakufanelekele ukuhlaziswa Dutch

Fans of the ubhiya abadumile kuba ezijwayele ubhiya "Amstel". Ubizwa sokuthandwa nokwaziswa emazweni amaningi emhlabeni wonke.

Imininingwane zomlando

ukubukeka kwakhe kule ubhiya ukukhanya "Amstel" ubophekile ukuba Dutch. Kukulo muzi lapho ngo-1870, isiphuzo eseqala ukuveza kwelinye izimboni inhlokodolobha sika. Ukuze Ukupholisa ngomoya imishini ukukhiqizwa elisetshenziswa amanzi emfuleni eponymous Amstel, ogeleza udlule edolobheni. Ukuze kuhlonishwe wakhe futhi yaqanjwa ubhiya entsha. Umkhiqizo ngokushesha bathandile bakuleli dolobha futhi ezadayiselwa kuphela e-Amsterdam. Kodwa eliphezulu futhi ukunambitheka omuhle ekugcineni wamthabatha yezwe. "Amstel" ubhiya athunyelwa kwamanye amazwe. inkampani ezithembisa ngo-1968 wathenga edumile corporation Heineken. Ngemva kwesikhashana, kwakukhona ekubumbaneni yabo nya. Kusukela ngaleso sikhathi, "Amstel" ingenye brand eziholela futhi othembisayo umholi emhlabeni odumile. Eyizwa ukubukeka izindaba elaliya landa phakathi abathengi. Oh ubhiya okuhle waqala ukukhuluma okuningi, futhi kungakabiphi kwaba weza endaweni yesithathu ku udumo e-Europe.

Izici uhla umkhiqizo

Beer "Amstel" is kabanzi amelwe emakethe. Kubekwe ezisendalini for izinhlobo ezingaphezu kweziyisishiyagalombili nokuba eziyishumi isiphuzo ezahlukene. Bonke basonta imikhiqizo isigaba premium. Isici esibaluleke kakhulu ukuthi kuze kube manje lokhu kabhiya ikhiqizwa usebenzisa ubuchwepheshe eliyingqayizivele futhi zokupheka lakhiwa abawenzayo okwamanje ubudala Dutch. Ngo oyiyo akukho engadingekile, Uphinde agibele kuphela, imvubelo zinhlobo ethize, amanzi ecacile futhi okhanyayo ibhali lwemithombo Brewery. A sokungabi nhlobo iyiphi nezivimbelakuvunda ugcizelela izinga zalo ezinhle kuphela. Lokhu ungqa ukukhanya has kusukela 3.5 amaphesenti 7 by volume utshwala.

Muva nje, umkhiqizo omusha non-utshwala wohlu "Amstel". ukukhiqizwa yayo usumisiwe kakade ezweni lethu ku izimboni of Nizhny Novgorod futhi Petersburg, enomnikazi inkampani abadumile Heineken. Okuqukethwe utshwala ku umkhiqizo omusha ingeqi 0.5 vol.%. Ngenkathi okukhipha lokhu isiphuzo% 1 kuphela isisindo ingqikithi imikhiqizo. Kodwa esikhathini esizayo sihlelwe ukwandisa kakhulu. abaphathi Inkampani bakholelwa ukuthi umkhiqizo isethubeni elikhulu futhi uyakwazi ukugxilisa amakhasimende isiko lasendulo isiphuzo ukusetshenziswa kweqiniso.

Bani khiqiza "Amstel"

Ngemva kweminyaka embalwa ngibelethe nokuhlanganiswa ifektri ubhiya e-Amsterdam savalwa futhi ukukhiqizwa kancane kancane idluliselwe zoeterwoude edolobheni, elaba osizayo leqembu emhlabeni odumile Heineken. I brand new sekuthandwa kakhulu emhlabeni. Okwamanje, ivolumu yokuthengisa yayo ngonyaka imayelana million 36 amalitha, futhi lifaka lesithupha phakathi ubhiya brand owaziwa. Abantu abaningi ngokwengeziwe makudle lwabo ngaye futhi wajabula lapho ukuthenga ubhiya manje edumile "Amstel". Umenzi ubeke izitshalo zayo emazweni amaningi emhlabeni: Great Britain, Indonesia, naseSurinam, Jordan, Greece, Puerto Rico, Russia nase-Kazakhstan. Umqulu lemikhiqizo minyaka zikhulisa, futhi yokuthengisa geography yandisa ngokushesha. Manje Amstel abadumile ingatholakala emazweni angaphezu kuka-100 emhlabeni wonke. sha is ezikhulayo ngokuthandwa njalo ngonyaka. Lokhu kungenxa yokungabikho yokuthi for engaphezu 10 edlule, i-brand ibilokhu umxhasi edumile football ubuqhawe - the "Champions League."

Yini umthengi

abathengi amaningi kakhulu kusukela omningi imikhiqizo yokuphisa kutholakale ku-emashalofini, ngokukhetha nje ubhiya "Amstel". Izibuyekezo Product ikakhulu omuhle. Eyokuqala ugcizelela ezinhle izinga izimpahla: base zakudala nge ophanayo iphunga fresh futhi ukunambitheka kancane ebabayo nobuntu imikhiqizo yonke yenkampani Heineken sika. Abathengi ukwehlukanisa inothi Isici esikhethekile eyodwa: lokhu ubhiya engakutholi boring ngokuhamba kwesikhathi. Ungakwazi uphuze iminyaka ungazizwa lo mkhuba. Ngaphezu kwalokho, baphuze ngokulinganayo efana kokubili amadoda nabesifazane. Mhlawumbe yingakho intsha ngokuhlela tinhlobo letehlukene imikhosi kanye amaqembu, kaningi ukhethe "Amstel". Ngaphandle ukunambitheka ehloniphekile futhi ukunambitheka obucayi, abathengi sinake amanani aphansi nomkhiqizo. Lokhu isici esibalulekile futhi edlala indima ebalulekile. Phela, kuhambisana ikhwalithi intengo sithole choice of yimuphi ikhasimende.