Amatemu Design Graphic: Iyini isibonakaliso?

"Emblem", "logo", "uphawu", "uphawu" - abantu abaningi bezwa la mazwi, futhi limatasa esetshenziswa ngenkulumo yakhe. Kodwa ngenkathi ambalwa ukwazi value abo efanele, futhi lapho kufaneleka kusebentisa wona lawo magama. Uyini isibonakaliso futhi uphawu? Kungani uphawu ngokuthi isithombe-logo? Kanjani ukuqonda ikhasimende nokuthi ngenza njengokuba udinga? Kulesi sihloko, sizoxoxa ngalokho okushiwo "isibonakaliso" nokusetshenziswa wayo elungile. Futhi, thina ngokucabangela incazelo yegama elithi imigomo engenhla.

Lisho ukuthini igama elithi "logo"?

Lihunyushwe kwelesiHeberu elithi igama lesiGreki elisho ukuthi "umhlobiso convex, unamathisele". Omkhulu Encyclopedia Soviet linikeza impendulo elandelayo yombuzo "yini isibonakaliso": Symbol imiqondo abstract noma imibono esebenzisa amathuluzi sokuqhafaza. Ngezinye izikhathi ingaba njengesihluthulelo kungukufanekisa. Ngokwesibonelo, umfanekiso ejuba - isibonakaliso ukunyakaza iPacific. Ngamanye amazwi, kuba isimo esingokomfanekiso yesithombe. Ngokusho Modern Dictionary of Economics ukuphendula lo mbuzo, "yini isibonakaliso" - inkomba izindlela eziqondile nezicashile ukuze okuqukethwe umqondo kunokuba isithombe ngqo.

Lezi zincazelo singasebenza nombono wokuthi "uphawu ingcaca." Nokho, le nkulumo ekuphileni kwansuku zonke exutshwe imiqondo "niqinile uphawu", "lokuhweba" futhi kwezinye izimo ngisho ne elithi "uphawu lokuhweba". Ngezinye izikhathi umklami graphic isebenzisa okuhlukile lokhu umbandela othile, kodwa ngaphansi kuyaqondakala, omunye ungabona imiphumela yomsebenzi okungahambisani njalo ukwanelisa ikhasimende. It kuvela ukuthi iklayenti futhi umculi ukukhuluma ngezilimi ezahlukene. Ngakho-ke thina zicacile futhi ukunikeza incazelo kanye nezinye izincazelo elisetshenziswa medium abaklami ingcaca.

Kuyini logo?

Lena isithombe sokuqala, isitayela, eveza igama eliphelele noma esifushanisiwe wenkampani, imikhiqizo noma amasevisi ukuthi kukhona ibhizinisi core kule nkampani. Yakhelwe ukuze zidonse ukunaka amakhasimende noma amakhasimende ezingaba khona. Kulesi sisekelo, singaphetha ngokuthi logo uhlobo inhlanganisela indivisible izinhlamvu. Lokhu kungaba igama le-brand noma inkampani, Ubhalwe ifonti ethile, lettering ohlotshisiwe, monogram noma monogram. Ngakho-ke, akunakwenzeka ukuba brand name ilogo noma uphawu. Nokho, abaklami abaningi abanayo isono esinjalo bawuthwale uquqaba. Ngakho-ke, sicabanga welithi "isibonakaliso."

Sencazelo "uphawu"

ngokuvamile Leli gama lihlanganisa inkulumo impahla into olubanzi ukuthi inenani ezithile, ukhonza njengomPristi inkomba, ukumelwa, noma ezinye ngento (izenzo, imicimbi nokunye). Ngamanye amazwi, isibonakaliso - indlela ukusakaza ulwazi oluthile. Ngokwesibonelo, izimpawu zomgwaqo kukhona uhlobo ajwayelekile umshayeli, bephethe ulwazi mayelana nokuziphatha endleleni. Ukuze umklami graphic ngumqondo anolaka kakhulu futhi ngaphansi kwemibandela ethile. Ngoba leli gama lingasho lutho. Futhi uzinake ukuthi isithombe yisakhiwo sodumo uphawu akuyona nje inkonzo, umkhiqizo noma inkampani, kodwa futhi ezindawo izinto, imicimbi, ngabanye, izinhlamvu nokuningi. Ngakho-ke, ukusetshenziswa a term ebanzi ezifana kakhulu kukwenza ungakwazi ukuxhumana nokuqonda phakathi umklami futhi umsebenzisi ekupheleni noma ikhasimende.

isiphetho

It kuvela ukuthi sinalo imiqondo ezimbili zimelela imibuso engokoqobo ezimbili ezihlukene: i- "logo" futhi "logo". Uma ukudideka kuqala futhi kungase kubangele umuntu ayihlobene ne imvelo design, kodwa ukubaluleka kwalo kulula ukuchaza futhi adlulisele okushiwo. Futhi kuyini isibonakaliso, isimiso, kufinyeleleke futhi kuyaqondakala kuwo wonke umuntu. Kuyoba ke waqonda yiklayenti kalula.