Uphawu - ngempumelelo ukukhangisa umkhiqizi

I lokuhweba ukumelwa ecacile womkhiqizo. Vele uqaphele ukuthi ilogo brand igama bahlobene, noma uma sikubeka ngokuqondile, logo - ke ingenye izinhlobo isitayela lenkampani.

Ukuze uqonde ukuthi lokhu kusebenza uphawu, vele uye kunoma yisiphi isitolo, kungakhathaliseki ukuthi uhlobo lomkhiqizo. Uzoba brand owaziwa obonwa kuphela shazi ngokudlulisa amehlo. Theme, amalogo, amafonti izithombe eziyinhloko ukuthi ukuhlukanisa izimpahla kusukela mncintiswano.

Ngakho, uphawu isebangeni umkhiqizo emakethe a ingxenye ethize, njengophawu ukuqashelwa abathengi. Uzoqala umsebenzi ukuthuthukiswa logo kusukela ekuqaleni kwendalo ibhizinisi.

Ukuze uzwisise kancane kule ngxenye inkampani PR, cabanga bobani amabizo brand:

• olungokomfanekiso - izici ezibonwayo, izimpawu;
• ngamazwi - zokuqala, lettering, izinombolo;
• Kuhlanganiswe - inhlanganisela ukuqokwa ingcaca futhi ngamazwi.

Kungakhathaliseki ukuthi brand name isetshenziswa, kuba impahla inkampani. Umklamo okubonakalayo ukusebenza kumele bahlangabezane namazinga tebuciko, isiqondiso niqinile, kanye ukuba sikhumbuleke futhi ethengisa.

Ngakho, i-brand name - lena isitayela inkampani, esebenzisa umthengi wenza ukukhetha esivuna impahla ethile. Le nto kuncike nezidingo ezikhethekile:

• lula bezibona sha ;
• imikhiqizo ukuqashelwa;
• inkanuko isifiso sokuthenga;
• Association ne isiqinisekiso nekhwalithi.

Njengoba singabona kusukela ngenhla, logo yakhelwe ngokucophelela, ikhumbula imininingwane emakethe, umthengi izintandokazi nezinye izici eziningi. Isitayela sihlanganisa ubunjalo kwezobuciko kanye nomklamo umsebenzi, ukumaketha, isici esingokomthetho kolwazi, Psychology namasiko. I last amaphuzu amabili abalulekile ngoba emazweni ahlukahlukene ukwabelana nezimpawu ezifanayo ziqondakala ehlukile. Uma ezweni lethu, akekho oyokwazi ukudida umfanekiso othile, khona-ke elinye engakwenza ukucasula umphakathi. Ngakho-ke, i-choice logo kufanele kwenziwe ngokucophelela, uma inkampani uhlela ukungena ezimakethe zomhlaba jikelele.

Njengoba kushiwo ngenhla, i-brand name nelogo uvalwe bebophekile komunye nomunye. Ukuqala umsebenzi graphic design lokuhweba, ungakhohlwa mayelana imininingwane yebhizinisi lakho. Ukuze wenze lokhu, ucabangela hhayi kuphela isithombe ngqo noma umbhalo oqoshiwe, kodwa futhi imibala. Umthengi kuphela izinhlangano omuhle kumele kwenzeke. Ngokwesibonelo, umbala obomvu kanye shades yayo ukhombise isinyathelo futhi aye abonakala amehlo. Kodwa hhayi yonke indawo kuyafaneleka ukusebenzisa. Yellow - libalele futhi ngempela omnene. Lokhu umthunzi livame ukusetshenziswa esiza abantulayo izenzakalo, ukubhaliswa imikhiqizo zezingane. Blue - umbala ingqondo, ukuze ilungele ukukhiqizwa izinkampani technology, kanye nanoma yikuphi izifundo zokuqeqesha. ububanzi Purple isetshenziswa izinkampani, okuhloswe ngaso umsebenzi wokudala.

Konke lokhu kuphela incazelo emfushane kumele ubukeke kanjani njengomuntu brand name. Uma namanje akukacaci ngokuphelele ukuthi iyini injongo ikhokhelwa uzekwayo kangaka kule ngxenye ye-PR, ke hlola amalogo amabhange kanye nezinkampani ephathekayo. Ungaqiniseka ukuthi ngisho ngaphandle ohambisana izincazelo wena ayichaze igama lesikhungo ngalinye kanye nophawu.