Umthengi ukubuyekezwa, "Oriflame" - inkampani has a lot yokuziqhenya

Phakathi abakhiqizi yesimanje izimonyo zokuhlobisa futhi yezokwelapha ingenye yezindawo zokuqala kuthatha ngokuqiniseka IsiSwidi inkampani "Oriflame" e-Europe, Ukraine neRussia. Ukuthola izitifiketi izinga cishe engu-40 edlule, athwala okukhulu yokuthengisa ngqo cishe 60 amazwe emhlabeni jikelele. Siyini isizathu ukuba udumo omkhulu onjalo? Zama ukuqonda.

Yini esiyaziyo mayelana nenkampani

Umbandela eyinhloko izinga kanye ukuhlobana noma yimuphi umkhiqizo iyona umbono labo ngqo ulisebenzisa. Yiziphi izibuyekezo "Oriflame" uye wathola? Yini abasebenzisi ukubona izinzuzo imikhiqizo yayo ukuze imikhiqizo efanayo nezinqubo zemininingwane yezinye izinkampani?

Positioning ngokwaso njengoba abavikeli we kwezemvelo kanye nempilo amakhasimende abo, abaphathi nabasebenzi ale Nhlangano enqubeni ukukhiqizwa isetshenziswa njengoba impahla eluhlaza izithako zemvelo kuphela. Izimbali lezitshalo okwenziwa ngazo isiqetjhana alungiswa ezikhishwe i-okhilimu, lotions, amashampu, Scrubs, si kanye neminye imikhiqizo ngokuvamile utshalwa ezindaweni nge nempahla imvelo. Ngaphezu kwalokho, cishe noma yimuphi umkhiqizo hypoallergenic ngokuqinile akusho baxabane okubuhlungu isikhumba, amehlo, nolwelwesi lwamafinyila emlonyeni kanye t. E. Lapho ukuzisebenzisa. Ngokungangabazeki, izinga izimonyo kubange okubuyayo kakhulu.

"Oriflame" (inkampani) ukuba ngempela ninento ukwanelisa izidingo amakhasimende ayo:

• ukuqhutshwa kanye womshini imikhiqizo yezimonyo in inkampani zisesikhathini. Imishini eziphambili kakhulu, laboratories, ifakwe konke ababekudinga ukuze ucwaningo lwezempilo kanye nokuthuthukiswa amafomula entsha, ngcono kanye kwandzisa ezikhona, agijimela ukukhiqizwa imigqa - konke lokhu nomthelela omuhle kakhulu izinga yethu ukhilimu ozithandayo - amafutha, okunomsoco, ekuvuseleleni, ngaphansi anomoya-mpilo; Mascara, lipstick, njll Futhi izilinganiso "Oriflame." - inkampani ogama ukukhiqiza izinqubo namazinga ezweni eliphakeme nezimfuneko. A nomphumela olimazayo ecosystem yabo zigcinwe zimbalwa angenalutho, kodwa ngisho lo mhlahlandlela isebenza. "Izimonyo Imvelo abanobungane kumele kwenziwe kwemikhuba imvelo" - yisiqubulo inkampani. Ngokwemvelo, imizamo enjalo ngeke zinganakwa. Yingakho "Oriflame" izimpendulo ngisho kusukela mncintiswano uthola kakhulu ngenhlonipho. Izinkampani eziningi efanayo it has kunokuningi okufanele sikufunde.
• Ngaphezu kwalokho, njengoba isithako ukwenziwa ezihlukahlukene imigqa umkhiqizo, onjiniyela, beauticians futhi imisebenzi ehlobene Ochwepheshe ukuqasha ngaphezu 170 izinhlobo zezitshalo kanye nezinye izingxenye ezihlinzekwa nemvelo. "Ngisho chemistry kufanele kube zemvelo," - letinchubomgomo abanamathela inkampani "Oriflame".

mayelana nomkhiqizo

Amahhovisi Omele babe cishe yonke indawo yakwa-elaliyiSoviet Union, e-Europe, Asia, e-USA. Kepha ezifundeni amazwe ayengaphansi kweSoviet-ke inani ukudiliva imikhiqizo "Oriflame" Ukraine unendima ehamba phambili.

izimonyo Swedish wazibonakalisa ethandwa kakhulu, njengoba ihlanganisa 2 ebalulekile nganoma yisiphi izimpahla ukuncintisana isimiso - amandla emvelo futhi ngentuthuko yakamuva angokwesayensi emkhakheni wezokwelapha yezimonyo in kanye anti-ukuguga. Mina kufanele engeza uhlanganise okukodwa ngaphezulu - ngempela ngamanani ezifanele. Futhi isithombe siba acace impela. Phela, kungakhathaliseki ukuthi sifuna ukubukeka kahle, futhi ukulungele ukukhokha bambalwa kakhulu abantu.

Nokho, ngenxa yokufunwa kwaqinisa futhi isilinganiso eliphezulu ukuphathwa yokuthengisa yenkampani kungaba azokuqhubela Ngentengo discounting Inqubomgomo nezimo kakhulu. Ngakho-ke, ukuthengwa ngqo imigca ethandwa kakhulu "Oriflame" Russia, ngokusho izibalo ngezikhathi ezithile, ngisho ngaphambi nezinye izifundazwe ahlangene. Kwezimonyo namakha kwabesilisa nabesifazane, imikhiqizo kwenhlanzeko izingane, kuhlanganise icinathunjana Izithako bioactive kulesetayelekile futhi toning wonke umzimba - kulezi zinto nakweminye imikhuba ekukhiqizeni "Oriflame" Sekuyisikhathi eside abe uphawu.

Mina ngokwami, ngangikuthola Ungakwazi ukwengeza kuphela lokhu kubuyekezwa ukuze: ukusebenzisa ngaphezu konyaka owodwa ngenjabulo futhi namanje ukwethemba ukuze anakekele ngokubukeka kwabo.