Umbhalo ukuze indawo, kungani, kanjani futhi kuphi

Noma yiliphi ibhizinisi ezihlobene mncintiswano: umzabalazo yokuthengisa ukukhula, ikhasimende ukwethembeka, njll Indlela bunakwe kakhulu, ulwazi samanje ngabo ngesimo lemukelekako kakhulu, bakwethembe nezithameli zakho? Uma ibhizinisi isekelwa umthombo sewebhu, kubalulekile ukukhetha umculi kwesokudla, ubani ofuna oda umbhalo for isayithi.

Yini okufanele ibe okuqukethwe

Igama lomkhiqizo, ukukhangisa, ukuthengisa izihloko kukhona indlela engcono kakhulu ukukhuthaza ibhizinisi lakho ku-intanethi. Bona okushukumisa abantu ukuba benze ukuthenga noma oda amasevisi athile kusukela kubathengisi. Indlela ulwazi ku-intanethi kuthinta isinqumo sokuthi ukuthenga umkhiqizo kusuka kule umdayisi noma ubheke izimbangi zayo. Njalo ukugcwaliswa Web isisetshenziswa nokubhala okuqukethwe okubophezelayo - isiqinisekiso bagxila kuye abafundi kanye crawlers. Lesi sakamuva kubalulekile ikakhulukazi ngenjongo yokuthuthukisa isayithi yakho simo ku-Google futhi Yandex.

Uma kuziwa isidingo oda umbhalo isayithi, abanikazi abaningi kusetjentiswa kwetinsita nekusebentisana webmaster nokubhaliswa kuthengiselana nge copywriter liyasho ngokuningiliziwe okusetshenzelwa nazo zonke izimo ukubulawa umsebenzi. Iqiniso ukuthi ngokuvamile ngaphansi ombhalo sayithi ngokoqobo isethi iziphakamiso zidalwe ngomqondo ongokoqobo yomthombo kanye izinjini. Ngaphambilini, le izihloko zafakwa kuphela ukuze zidonse ukunaka amarobhothi. Manje isimo abaphila ngayo ihluke ngokuphelele: imibhalo ziba igugu abantu, ukuthi zifundiswa, izinto ezithakazelisayo ewusizo labafundi.

Yikuphi umculi ukwenza udinga

umbhalo ukuze indawo kungaba kusayithi - isisetshenziswa Imininingwane iminyaka engaphezu kwemibili asathuthuka ngempumelelo inethiwekhi. Le project ihlanganisa abalobi kuka 1,000, abanekhono kunabo wabo bekwi ngokubhala ikhophi ukukhangisa. Ukubekwa zezinto zokusebenza ezinjalo kule sayithi kuzosiza ukudala isithombe omuhle izinkampani zimenyezelwe bakwethembe izivakashi eza kuye izixhumanisi, kanye ukukhuthazwa okusheshayo iwebhusayithi ekhuthazwayo. Lokhu kubalulekile ikakhulukazi yamaphrojekthi abasha ukuthi Awunayo okwamanje ezifana isiphathimandla njengoba FB, futhi angasebenzisa platform njengoba ithuba elihle kakhulu ukuze kuthuthukiswe ngokushesha kusesho izinkomba.

umbhalo Order kungaba futhi evamile Ukuhwebelana of copywriting, okuyinto impela eningi e inethiwekhi (Advego, Etxt, TekstBroker et al.). Resources kulesi sigaba ukunikeza izinkonzo ukudalwa kombhalo izinto ngamanani aphansi kakhulu. Izinga izinto ngesikhathi okukhipha incike umculi zokubhala amathekisthi abo.

Uma ufuna ukubhala isihloko, kukhona indlela yesithathu. Lokhu kunxusa okuthinta kuya copywriters ngabanye abasebenzela ngokusebenzisa kumawebhusayithi wabo siqu noma blogs. Njengomthetho, nalaba ababhali niqhubeke izincomo kothile, njengoba amanani abo kukhona ngempela high, futhi ukuqinisekisa ikhwalithi ukubulawa kwabo oda kungaba bona kuphela. Lapho usebenza ngokusebenzisa le exchange stock babe Sokuzivikela kuya ukulamula umbango, uma umphumela ngeke ume ikhasimende. Endabeni copywriters yangasese njalo kudingeka alungele izingozi ezithile.

Kanjani oda

Noma ngabe unquma oda umbhalo yewebhusayithi, ngaso sonke isikhathi kufanele ucacise ngokuningiliziwe izidingo oda Executive (kuncike, ivolumu, ukusebenza isitayela, amagama angukhiye, izixhumanisi, njll). Ngesikhathi okukhiphayo kombhalo kumele uzilungiselele hhayi kuphela ulwazi, abanekhono futhi bazivumelanisa nezidingo izinjini, kodwa ngendlela ezifana ekuthandeni "seoshnyh" nokwenza wahlupheka ingqondo kanye logic.

Noma yimuphi, ngisho impahla eziyinkimbinkimbi kakhulu zibekwe ngokufingqiwe kahle, njalo futhi ngokucacile. Uma unemibuzo ngokuqukethwe noma lizinga letheksthi, kubalulekile ukuxoxa nabo kanye ngomculi.

Indaba wokugcina kufanele kube uhlele ngokuphelele ikhasimende owazi kahle ukuthi ufuna ukubona umbhalo. Kuphela ukuthi icala kungalindeleka ukuthola amakhasimende amasha, ukwandisa inzuzo futhi sithole kuvezwa ukwethembakala izinjini.