Ukumaketha kokuqukethwe - Iyini?

ukumaketha kokuqukethwe - kumnandi for the nezithameli ukugeleza Imininingwane elithakazelisayo futhi ewusizo. ukukhangisa Thobekile, izinzuzo ngaphezulu (ikakhulukazi ukukhangisa kanye ezifihliwe ngokuphelele, ne marketing okuqukethwe uya kanye yakho isixuku-marketing).

ukumaketha kokuqukethwe - it is umyalezo eyakheke kahle, basakaza futhi waqala ukuheha izivakashi ukondla ezimibalabala, ukucabanga ehlelekile.

Kuyini lokhu?

Lokhu okuqukethwe kanye nomsebenzi naye. Futhi kuphela ke - ne SMM futhi SEO.

SEO-ochwepheshe ngaphandle kokuqukethwe kuzokhuphula lutho. Indlela SEO imisebenzi? Kukhona indawo ebonakalayo kwekhasi - Article, ividiyo, izithombe - konke lokhu okuqukethwe. Kukhona indawo ezifihliwe - imethadatha ezisiza izinjini ozokukhomba ikhasi. Ngaphezu kwalokho, isixhumanisi ngamunye, elisemqoka ngalinye embhalweni - kuyinto ithiphu encane, kuvuleke indlela yokuba abantu kokuqukethwe kwakho ethile.

Tweets nokusatshalaliswa, izincazelo emfushane futhi Landing ngobuningi izimpahla ezitolo ezahlukene inthanethi - zonke izingxenye okuqukethwe. Kulokhu, okuqukethwe ukumaketha - umsebenzi othile nge noma yikuphi okuqukethwe kukusiza ukufezekisa imigomo. Ngesikhathi esifanayo ukuthi sonke sinalo imigomo lehlukile. Umuntu othile ufuna ukwandisa ulwazi ngomkhiqizo, kwesibili - ukuze zibonise ubuchwepheshe yabo. Abanye bafuna ukuheha amakhasimende amasha, i-mqondo wakamuva, sengathi ukugcina ubudala. A netinhloso - zamakhulu. Futhi ingxenye enkulu kubo ukuzixazulula okuqukethwe kahle wadala.

Kulesi sihloko sibheka ngokuningiliziwe okuqukethwe, ukumaketha, izindlela ezintsha ukuheha amakhasimende.

Yini ibhizinisi unika ukumaketha okuqukethwe?

Namuhla, ukumaketha imfashini okuqukethwe. Nokho, abaningi bayanqikaza ukuyisebenzisa - amathemba ezingacacile kakhulu kanye nezinzuzo akuzona sobala. Yiqiniso, kungaba efiselekayo ukuthi ngokuqinile zenani amakhasimende, ngenkathi lokhu kungafezwa? Umgomo ubukeka abstract kakhulu, kodwa indlela ukufezekisa imiphumela ebonakalayo? Sizokwenza baqonde ukuthi okuqukethwe nokumaketha. inkampani Promotion nalo iyaduma ngaphezulu.

ukuqaphela komkhiqizo

Ake uqale nge iqiniso lokuthi lapho uye wadala okuqukethwe livela kubantu, ungakwazi ukukhuluma lutho, ningaqali ingxoxo kuphela okuqukethwe kodwa futhi lonke inkampani ukudalile. Ngakho, abantu bashintshisane izixhumanisi, nakho exchange, ngaleyo ndlela azakhele umbono othile inkampani ethile. Izwi lomlomo - lokhu kuyinto isu elihle kakhulu okuqukethwe nokumaketha.

Trust nedumela

Ngokushesha kufanele waphawula ukuthi ukuba limethembe - akuwona neze umsebenzi olula. Kuthatha isikhathi. Kulokhu, uma ukufakazela zamakhono yakho, kuyosebenza kaningi. Abantu bakholelwa ochwepheshe. Be kubo okuqukethwe (incwadi kuso isiyatholakala ngokukhululekile nganoma iyiphi esitolo) ukuthengisa kuyasiza abazizuzela idumela elihle njengoba oyisazi sangempela. Into esemqoka kule - kugcizelelwa izinga, hhayi inani elilodwa okuthunyelwe ezinhle ngeliviki ingcono kakhulu Okuqukethwe akuzwakali 7.

Amasayithi, odala amathani okuqukethwe, kuyilapho izinga hhayi ukunakekela, kakhulu. Zenza sengathi akudingekile. Ungenzi abafundi bakho lokumba imibhalo ezingabazisayo izinga izinhlanzi ngenxa yokulahla nolwazi ezingaqinisekisiwe. Indoda kudingeka isayithi, okuyinto bakwazi ngokuphelele ukwethemba. Bafanele isisetshenziswa sakho.

Ukwethenjwa ezitebhisini ezisuka okuqukethwe kumasevisi wenkampani.

ukuguqulwa engaqondile

Kahle ihlelwe ukumaketha okuqukethwe, amasu amasha zazo okwethulwa kulesi sihloko ivumela ukudweba izethameli kudingekile, ngaphezu, lokho kunciphisa ibanga phakathi imikhiqizo yakho kanye nabantu. Uma sihloko komuntu okubangelwa nesithakazelo esiqotho, yena abe nesithakazelo izinsiza zakho. Into esemqoka - ukugxila umfundi, umuntu kwakudingeka. Uma kungenjalo, ungase iyangena a hala, njengoba edume kanye "Megaplan".

"Megaplan" newsletter umkhankaso ekwindla ka-2012. Watsatsa unyaka nengxenye ka 100,000 ababhalisile. Lesi isibonelo esihle marketing okuqukethwe: ama-atikili ewusizo ngempela nekhwalithi - futhi zero ukukhangisa. Kulokhu kwakungekho ukusatshalaliswa commercial ezingaba khona. Njengoba emkhomba umhleli walo wangaphambili Maxim Ilyahova, ke, ekugcineni kwahlaluka ukuthi iphrojekthi ukulahlekelwa wokwenza. Futhi Michael Smolyanov, SEO Specialist "Megaplan", kusho ukuthi 100,000 ababhalisile - kuhle, kodwa akwanele lokhu.

Newsletter kwaduma, ngenkathi awuzange okuhloswe ngaso izethameli ezilungile. Izinhlamvu zokuqala - yokuthengisa, ukuphathwa, ibhizinisi - yalotshelwa osomabhizinisi. Kulokhu, zonke okwalandela - yokucabanga, Psychology, ukusebenza siqu - kuphela abasebenzi. Ngezinye elifanayo abasebenzi isikhathi - bonke abantu uzoqala ukuba asebenzise uhlelo ezifanayo ukuphathwa kwebhizinisi.

Leliphephandaba awuzange elihlobene ne umkhiqizo. Futhi uma uhlela ukuqala ukumaketha okuqukethwe - kumelwe uthathe le-akhawunti.

I mnandi ukumaketha okuqukethwe? Stelzner, umbhali wenkondlo ephambili ubuchwepheshe entsha ukuphathwa bathi akufanele udala okuqukethwe, ezithakazelisayo wonke umuntu. Kubalulekile ukuthi emikhulu izethameli, ngokuma okuvulekile umbiko, futhi wazi kahle ukuthi ufuna laba bantu? Ake Anikufundanga 100000, kodwa 5000 kuphela - kodwa kuyoba nezithameli zakho. Abantu abakwaziyo babe ngesikhathi esifanele amakhasimende akho njalo.

Yandisa traffic

Ukuphathwa ngendlela efaneleko okuqukethwe ukumaketha akunakwenzeka ngaphandle kwalo. Ngendlela efanele okuqukethwe ehlelekile kwandisa womgwaqo, futhi akunakugwemeka. Kulokhu, okuqukethwe more okuthakazelisayo eshicilelwe kusayithi lakho, abantu abangaphezu ukuthi udonse. Futhi bayazi ukuthi ungubani, nokuthi ukunikela inkonzo.

SEO-ukukhuthazwa

Uma ucabangela izindlela marketing okuqukethwe, kuyafaneleka ukuthi ngaphandle SEO okuqukethwe akwenzi mqondo. Lapho okuqukethwe kwakho odingeka, kulapho ngokuvamile abhekisela kuso, futhi ngakho-ke umi ephakeme in search engine imiphumela. Kodwa lokhu nje kuwukusika elijikayo.

Ngaphezu kwalokho, izinjini ukukhasa futhi zihlanganisa semininingwane lalo. Khona-ke, lapho abantu ithuba lokwenza isicelo, le Inkomba yakhiwe. Kuyinto ikhasi lakho kuthatha isikhundla othize. Kulokhu, kulapho okuqukethwe kwakho kuyavumelana ngokuphelele nalo sicelo, ikhasi kuzoba inkinga ngenhla.

Ikhwalithi yokuqukethwe okuyisa ithrafikhi. Izibonelo kungabangela omningi. bona bonke kuholele eyodwa. Ngaphandle SEO kokuqukethwe ke akwenzi mqondo.

ukuguqulwa okuqondile

Lutho engenza ntu njengoba khulu njengoba incazelo isevisi noma umkhiqizo kweqiniso. Lokhu kuphawulwe encwadini "Okuqukethwe, Marketing and rock 'n' roll" (D. Kaplunov). Uma amakhasimende uzophawula ukuthi kukhona okungajwayelekile - bayobizwa badonsekela kuwe. Okubalulekile: "kwesokudla" - okusho ezenziwe kahle futhi ugxile nezithameli zakho, othize, ezithakazelisayo futhi icacile.

ligcina uthi lokuphotha luzungeza isimiso

Akufanele sicabange ukuthi konke kwenzeke ngokushesha okukhulu, kanye le ncwadi ithi, "Okuqukethwe, Marketing and rock 'n' roll." Kaplunov D., umbhali wencwadi ethi, uthi njalo ngomkhumbi eside kakhulu. Ukuze bafinyelele imigomo okusheshayo kuba ngokuphelele engenamsebenzi. Uma ucabanga kufanele uqale ibhulogi yakho siqu, futhi ngemva kwenyanga uya amakhasimende kugcwala, nomthamo organic kuzokwanda izikhathi eziningana - nenze iphutha kanzima.

Lolu hlobo ukumaketha esebenza njenge ligcina uthi lokuphotha luzungeza. Ukuze uyisebenzise, udinga umzamo. Wena ibenze ligcina uthi lokuphotha luzungeza, amandla edliwe, isondo ngesivinini - kodwa kuphela emva kuba untwisted, uqala ukukhiqiza amandla ngokwawo. Thenga ukubekezela eyanele - konke iza isikhathi. ukumaketha kokuqukethwe akuyona panacea, azikho imiphumela esheshayo. Uma traffic ngosuku olulandelayo kwaba okufanayo, akusho ukuthi okuqukethwe akusebenzi. Linda, nje siqhubeke senza konke ngaphambili iyawakha uhlelo.

Ngaphandle iqembu nebhajethi

Kusukela ukumaketha okuqukethwe ukuze senqabele uma une imali encane noma bengaholelwa nhlobo, nethimba abantu abangu-2 kuphela, asikho isidingo. Yiqiniso, uma ungenawo amandla anele, bonke ngenkathi idala okuqukethwe ezinhle emzimbeni ngeke. Kulokhu, Ugxila kokuqukethwe.

Nasi isibonelo algorithm yosesho lwe-Google. Konke kwaqala indaba kancane ukuthi umbhali wadala inkampani ukusetshenziswa ayo. Ngesikhathi esifanayo ke uye savela ... uyazi ukuthi. Namuhla, noma ubani ofuna ukuba ufunde mayelana nezinguquko algorithm "Google", livela kuleli khasi. Yena kukora 2011 1700000 ukubukwa. Futhi konke lokhu isabelomali esincane ukuze aqhube kusengaphambili. Futhi ngomzamo omncane: kumbhali impahla sekugcwele bit by bit, kuphela eqoshiwe ezibalulekile.

Ngemuva, at amandla ongaphakeme kuwe izinga umfutho impahla kanye beat kahle ukuhlela imigomo yabo. Kuyaphawuleka ukuthi izinga kancane kodwa ephakeme.

Indlela kugculise umuntu iklayenti noma umphathi ukuthi beyidinga?

Kokuqukethwe, yebo, inkosi, kodwa abantu abazikhiqizayo, ngokuvamile kunzima kakhulu ukuzama wonke ukubaluleka ukumaketha enjalo ukukholisa. Isizathu salokhu sisobala: uhlobo ethandwa kakhulu wokuqukethwe (iziqondiso, athikili, amavidiyo, izincwadi zezindaba, webinars) basonta phezulu yokuthengisa, esigabeni, okuyinto esilinganayo ezimbalwa ukuguqulwa.

Lokhu okuqukethwe kukusiza ukuba uthole abantu. Ngisho ungakwazi simthande noma ukukhumbula. Wena uyakwazi ukuthola nabaningi. Kulesigaba kwetfulwa lokucuketfwe ezemfundo - hhayi isigaba sokugcina, futhi liholela yokuthengisa akuvamile. Kukhona izinhlobonhlobo ngaphezulu ukuguqulwa. Ukuphumelela nokubaluleka kwalo uqinisekise sina, futhi ngenxa yalokho, kwadingeka achazele iklayenti noma boss, yini charm le ukumaketha akulula.

khanyisa

Ekuqaleni - ubatshele ngezinzuzo:

1. amahora Ukusebenza nakho.
2. ubuhlobo besikhathi eside nezethameli. Ngale ndlela oyakhayo ukuthembana nabantu abayovuselwa kuwe.
3. Ekhuluma kokufaneleka, thembeka ngokuphelele. zithembiso Okungeke ungapheli. Yakha okulindelwe kwesokudla. Unentshisekelo ukudala isithombe? Ukwanda izilaleli? Yokuqwashisa? Konke lokhu kuyoba. Kuphela nje qaphela. Lolu hlobo lwe-marketing - lena Esigabeni sokuqala yokuthengisa, ngesikhathi ukuvela nokuqaphela iklayenti kuphela ukhumbula futhi ibona inkampani. Ngakho-ke, ukuthi kuwubuwula kanjani ukucabanga ukuthi abathengi ziyokhalakathela isixuku kuwe esitolo, uma ufunda 2-3 kule post blog. Kulokhu, kubalulekile ukuthi inhloko wayazi kahle.
4. Ukuqala ligcina uthi lokuphotha luzungeza, okuvumela ukuba kuzuzwe oyifunayo Izinjongo nokumaketha.

Baningi ukumaketha okuqukethwe senqabe ngoba bezizwa ukuthi bangcono ibhizinisi ethize kakhulu nabantu kuzofunda mayelana ifektri usimende akuyona ezithakazelisayo, kanye mayelana ukukhiqizwa kukamanyolo yezimbiwa noma okufanayo. Kodwa lokhu - umbhedo ngokuphelele.

Matter kanjani, hhayi ukuthi. Akukhona ukuthi ncamashi okushoyo futhi indlela yokukwenza. Umbuzo uwukuthi isu kwesokudla. Uma deal ngokuqukethwe ukuthengisa kahle, amakhasimende kuyoba ukujabulele ukufunda ngenkundla lutho. Kubandakanya mayelana emidlalweni kanye usimende.

Xoxa ngokuya izibalo

Naphezu kweqiniso lokuthi ukumaketha okuqukethwe ku phezulu yokuthengisa, akusho ukuthi abanye angeke ayeqiniseka ukubaluleka bakhe beqiniso. Kungenzeka. Vele kufanele nakhe le eziyinkimbinkimbi ukubala indlela - lowo uyobonisa ukuthi okuqukethwe kuholela ukuguqulwa.

Kusisiza kule "I-Google Analytics." Kuyoba ungasebenzisi model of-Multi-Channel Funnels. Uzodinga ukuba ulungiselele kahle umhlaziyi - izoqala ukulandelela wonke amaphuzu ukuxhumana ngqo ukuguqulwa.

Kusho ukuthini konke?

Uma umsebenzisi kusayithi lakho odabule ukuxhumana nomphakathi, zingabantu analytics iphuzu ezivamile. Uma ufunda le post blog, kubangcono alinganayo blog. Ngemva une uzodinga ukuba sihlaziye ukuthi iyoba yini indima ngayinye kudlala esiteshini yokuthengisa esetshenziswa. Bese sifinyelela iziphetho ngesisekelo konke.

odinga ukukwazi into eyodwa kuphela njengamanje: Ungakwazi zonke ngesilinganiso, okufaka okuqukethwe nokumaketha. Ngakho wena kuyodingeka bathethelele izibalo, kuze kufike okuqukethwe kuyoba inzuzo.

Bonisa izimbangi

"Ngokuba bonke izimbangi zethu ukusebenzisa okuqukethwe ukumaketha ngobuqhwaga main," "Lokhu bonke abakule" - kuba agumenti ongaziwa. Kulokhu, uma ufuna ukukholisa umuntu kubalulekile futhi ewusizo, kulesi simo, zonke izindlela zinhle. Makube nomboniso izimbangi nikwenza. Kulokhu, ulungele, nokuthi wathi: ". Ingabe kanye" Vele akudingeki ukuba aphuthume: I-Kopisha okuqukethwe ukumaketha - uhlale isu wokulahlekelwa.