Online Marketing: Indlela yokwenza ibhizinisi lakho yimpumelelo ku-inthanethi

Marketing ... osomabhizinisi abaningi imfundamakhwela nenzondo izwi, nokumaketha inthanethi kungaba yinselele nakakhulu. Njengoba cishe zonke niche ungacabanga, kukhona amawebhusayithi kanye nezinkampani ukuncintisana zisebenzisa ukumaketha ukugqama ontanga yakho kuyi-Internet kungase kubonakale umsebenzi ngendlela emangalisayo nzima. Lokhu kuyiqiniso ikakhulukazi uma ungenalo imali engasetshenziswa ngalezi zinhloso.

Nokho, kukhona amathiphu amaningi ngalolo suku angasebenzisa noma ubani behileleke nakwezamabhizinisi Inthanethi, kungakhathaliseki amakhono zezimali. Nawa amathiphu ezinhlanu eziyosisiza uthuthukisa yimpumelelo inthanethi marketing isu.

Ungakhohlwa izithameli zakho

Lona iseluleko esilula kodwa ibaluleke kakhulu, kusukela yemakethe kubaluleke kakhulu ukumaketha. Zikhona amaqembu athile abantu ozama ukuheha? Yikuphi masayithi wavakashela avame laba bantu? Yini bayobizwa ngifuna uma bebona umkhiqizo wakho, futhi ngabe izimfanelo ezidingekayo umkhiqizo wakho?

Lezi yizinto ezimbalwa nje imibuzo embalwa ukuthi kufanele baphendule umnikazi ibhizinisi inthanethi ngaphambi uhlela ukumaketha isu lakho. Khuphukela abanye, imibuzo ezinhle open ended abese enze ucwaningo lwazo emakethe. Nomphakathi, cela amakhasimende akho umbono wabo, futhi ukuqinisekisa ukuthi abantu bakhuluma ngani inkampani bakho kumanethiwekhi omphakathi. Lokhu kuzokusiza ukuhlonza ubuthakathaka bakho, bese ukuthola ngokuthe ngqo ukuthi ukumaketha isu lakho kumele ibukeke.

Sebenzisa Marketing sokuqukethwe

Esikhundleni ukuthenga ukukhangisa ku-Google, noma futhi ukuthuthukisa iwebhusayithi eziyinkimbinkimbi, ungakha ibhulogi elula noma khasi Instagram, okuyinto uyovula amaqiniso athile mayelana nebhizinisi lakho. Ungasebenzisa indlela neyobuntu, elibonisa ibhizinisi njengendawo nobungane, noma ukuxoxa emihle nemibi komugqa zobuchwepheshe. Njengoba kushiwo ngenhla, kumele wazi nezithameli zakho bese udala okuqukethwe ezokwenza anelise nenkinga yakhe.

ukumaketha Okuqukethwe engabizi iqhathaniswa nezinye izinsimbi, kodwa empeleni kuyinto umsebenzi onzima. Uzodinga njalo ubuyekeze okuqukethwe, cabanga ngezinto ezithakazelisayo ukuthi ungakwazi ukutshela, bese wakha ezinhle namabhulogi izinga noma ividiyo ukuheha abantu abaningi.

Obusebenzayo zokuxhumana

Ngisho noma wena njalo ukudala okusha okuthunyelwe ibhulogi yakho, ngeke neze ukubaluleka uma akekho ofunda nabo. Izindawo like WordPress, ayindlela enhle ukwakha nokumaketha okuqukethwe, kodwa kumele kuboshelwe yokumaketha abezindaba bomphakathi yenkampani abafundi engaba angase afunde okuthile ngako.

Nokho, i-isu asebenzayo zenhlalo akusho ukuthi une ukudala i-akhawunti ku zonke indawo emphakathini. Ukuze uqale, sigxile esicini esisodwa yokuxhumana, kanye isithembiso kancane esakaza ezinye ngokushesha nje une abasebenzi okuthembekile at indawo yokuqala. Facebook noma VK, mhlawumbe, kuko, kodwa ungasebenzisa i-LinkedIn, uma ibhizinisi lakho esisemthethweni kakhudlwana futhi umsebenzi ophambili noma Pinterest yakho ye-Instagram futhi, uma kuba engahleliwe.

amasu ezokuxhum ukumaketha ku lamathuluzi main, futhi kufanele uqonde ukuthi ukuzisebenzisa kahle.

Ukuqonda ukubaluleka SEO

Amaqhinga wokubuthelela besebenzisa ingosi yokuxhumana kubaluleke kakhulu, kodwa i-Google uhlala lamathuluzi lobukhulu kunabo bonkhe bekutsi angasebenzisa amakhasimende amasha ukuziqalela amabhizinisi abo. Ngenxa yalesi sizathu, udinga abe nesu kuhle ukusebenzisa ngokugcwele injini (SEO).

Khumbula ukuthi i-Google ingamela futhi ihlola amawebhusayithi emakhasini amanye amaningi indlela abahlobene nabo. Lokhu kusho ukuthi uma ufuna ukuxhumanisa kwamanye amasayithi, ke ungaba izixhumanisi yakho. Kudingeka nokuba ubuyekeze okuqukethwe njalo. Uma wenza kanjalo, abanye ngeke bathembele izihloko ezintsha namavidiyo ukuthi uthumele lokho kuzosiza kusayithi lakho ibe phezulu rankings search engine.

indlela ephelele

Izinkampani kufanele sisebenzise indlela ephelele, okusho ukuthi kubalulekile ukusebenzisa iqoqo izixhumanisi iziteshi eziningi. Lokhu kuzoqinisekisa ukuthi amakhasimende bazokwazi ukuthola kalula kanye nokufinyelela ulwazi nezisetshenziswa abazidingayo. Ngakho, ucinge futhi uthenge imikhiqizo yenkampani kufanele kube elula futhi kuyaqondakala.

Kukhona amacebo kancane ukuthi uzokusiza ngcono SEO yakho simo, isibonelo, izixhumanisi noma ukusetshenziswa ezilandelanayo angukhiye main. Noma kunjalo, indlela engcono kakhulu yokuthola rankings high - ukunikeza okuqukethwe okungaguquki eliphezulu. Umuntu angeke alithole kodwa ukugcizelela ukuthi okuqukethwe nokumaketha okuqukethwe nganoma yisiphi Isu inthanethi ezibalulekile.

Ungakhohlwa mayelana amaklayenti mobile

Wonke umuntu uyazi ukuthi abantu abaningi basebenzisa Smartphones zabo ukuze uye ku-inthanethi futhi ukwenza ibhizinisi, kodwa kubonakala sengathi sikuthathe kalula kwenzeka kangaki. Ngo-April 2016 umbiko comScore libhekisela yokuthi 65% digital isikhathi eliwumhlaba ichithwa manje zisebenzisa Smartphones.

Ngakho-ke, iyiphi ibhizinisi kumele manje abe nesu ephathekayo. Lokhu kusho ukuthi kufanele ukudala isayithi yakho ukuze awunankinga kubasebenzisi mobile. Ungakwazi futhi ukusungula ukuhlukanisa isayithi Smartphones, ikakhulukazi uma ibhizinisi lakho - kungcono okudayisa noma yokudlela.

Uma udala Funa ingosi eyenza kunzima ukufinyelela nge umakhalekhukhwini, wehlisa ijubane lapho kube nentuthuko. Qiniseka ukuthi le nkinga ezingaba isixazululiwe.