Kopisha-unamathisele - Iyini? Indlela yokwenza ikhophi-unamathisele?

Abalobi ngubani udala okuqukethwe, webmaster nabanikazi indawo ngokuvamile kufanele ubhekane welithi "ikhophi-unama '. Futhi leli gama ukuze kumenyezelwe isetshenziswe ngomqondo ongathandeki sobala, ngisho ngokuqapha, abangela engaqaliwe isithakazelo umsebenzisi engaziwa kanye eside engaqondakali. Ngakho-ke yini ikhophi-unamathisele nendlela kuyingozi?

Kopisha-unamathisele - ukweba imibhalo zabanye abantu

Kopisha-unamathisele - indlela esheshayo ukudala isihloko by ikhophi nakuleminye imibhalo abantu ngokugcwele noma kancane. Leli gama lisuselwa emagameni IsiZulu: ikhophi - "ikhophi", unamathisele - "unamathisele". Ukusebenzisa le ndlela kusho Reiter thola eyodwa noma ngaphezulu izihloko ezithi azifane kutimu, nokusetha lesifanele ke ngaphandle kokushintsha embhalweni wokuqala. Okusho ukuthi, njengoba kuqhathaniswa ubhalwe kabusha (ukushintsha umbhalo ukukhiqiza izinto ezintsha esiyingqayizivele), ukopishe-unamathisele - owebayo imibono yabanye futhi imibhalo wokukhipha kubo njengoba bebodwa.

imiphumela kopipasta

Kunengqondo ukuphetha ngokuthi ikhophi-unamathisele - kuyindlela enhle Wabasaqalayo in copywriting futhi indawo abanikazi abafuna ukugcwalisa ngokushesha okuqukethwe isevisi yakho. Kuyashesha, kushibhile futhi kulula. Nokho, umsebenzi ozokwenziwa lwezihloko zabanye abantu yaqashelwa ku-intanethi, okuyinto manje ziwumthwalo nezidingo elawula kunazo kubalandeli of ukusebenzisa umqondo womunye. Futhi isijeziso akunakugwenywa, futhi ezingenabulungisa ukuba umbhali, ngubani yanquma ukuphamba ikhasimende. Ngu le ndlela ngokuvamile ziphendukela abalobi imfundamakhwela abawazi ukuthi ikhophi-unamathisele enjalo, nokuthi uyoba yini umphumela ukuphi.

Kopisha-unamathisele kumbhali - esiphambanweni ngokubhala umsebenzi

copywriters abaningi, kusukela indlela yakho eya phezulu wekhono lalobhalako, wenza iphutha oyisiphukuphuku. Efisa ukudala izihloko ngokushesha ngangokunokwenzeka, basuke ukweba okuqukethwe okusuka kwamanye amasayithi kanye waziklebhula kumakhasimende noma uzibeke Ukuhwebelana umbhalo ukudayiswa. Ngisho noma okungase kube kumbhali uphathe ukuze sihlakaniphele ikhasimende, qiniseka ukuhlola ukushintshana izihloko ehlukile khona umqondo womunye futhi amjezise ikhophi-unamathisele. Uhlelo lenzelwa ngalezi zinjongo, ichaza ubunjalo umbhalo njengoba amaphesenti futhi inikeza izixhumanisi abaqhamuka kuzona Imininingwane eyebiwe.

Ukuze kumbhali ngokungafanele izinyathelo elawula zisetshenziswa: Ukwehla, ukubuyekezwa ezimbi, futhi ukhiye ngisho akhawunti. Futhi eziningi Izibuyekezo ezingezinhle nezilinganiso ongaphakeme bekuyoba nzima kakhulu ukuwina nokwethenjwa ngamakhasimende. Njengoba ayaziwa idumela wombhali - yilokho, ngakho nalabo abafuna ukwenza umsebenzi wokukhiqiza copywriter yimpumelelo, akukuhle ukusebenzisa ikhophi-unamathisele.

Kopisha-unamathisele umnikazi isayithi - isevisi ekuvimbeni

Noma iyiphi indawo iqala ukudlula inqubo yokufaka (ukwengeza umthombo othile injini egciniwe). Umgomo yanoma yimuphi umphathi wewebhusayithi - ukusunduza inkonzo yayo izikhundla phezulu kwemiphumela yosesho. Ukwenza injini nangenkomba amarobhothi, umsebenzi kabani main - ukuhlola up on ikhophi-unamathisele, ubunjalo ngazo nezinto ezifana ngazo kwezinye izinsiza, okuqukethwe isayithi entsha. Ukufana eshiwo njengoba amaphesenti, futhi uma isihloko azokopishwa ngokuphelele kusuka kumasayithi kakade ngokobungako, okuqukethwe uyobhekwa njengohlakaniphile ukusebenzisa umqondo womunye. Njengoba wazi, ukusebenzisa umqondo womunye - owebayo impahla kanye sokwephula umthetho. Yokweba kuyinto yisigwebo umthetho, akukho ngaphansi abaqotho kulesi sici kanye izinjini ngesilinganiso.

Amakhasi site, esatholakala ngo ikhophi-unamathisele ngeke bavunyelwe ukuba indexation noma isisetshenziswa suka ngokuphelele esusela Inkomba izinjini ( "Yandex" ne-Google). Lokhu kusho ukuthi usesho ngeke indiva lesi website, futhi ngeke aphume e imiphumela udaba lwabo. Omunye kungaba kuphela ngilihawukele yonke imizamo kuphromoshini isayithi, imali, kubangele futhi umnikazi yena, okuyinto, ngaphezu kwalokho, kungase kudingeke ulandise nobulelesi onesibopho ukusebenzisa umqondo womunye futhi ukuphula ilungelo lokukopisha.

izinhlobo kopipasta

Njengoba kuchazwe ngenhla, ikhophi-unamathisele - is reprinting izihloko kusuka kwamanye amasayithi. Ngesikhathi esifanayo ikhophi-unamathisele simhlophe, grey futhi omnyama.

White ikhophi-unamathisele - izixhumanisi ukuthumela

Lokhu kubeka kolwazi evela kweminye imithombo enikeziwe isixhumanisi esisebenzayo nezincwadi okusekelwe. Kulokhu, ikhophi ayoshaywa indiva ukuhlukumeza. Isibonelo esimangalisayo amasayithi, ngokoqobo ngithuka ezimhlophe ikhophi-unamathisele - amanethiwekhi omphakathi. Zonke imibhalo, izindaba kanye izindaba ezidinga ngokucindezela umsebenzisi "like" izinkinobho, "share", ibekwe lapho inkomba umthombo (okuyinto ikhasi indaba, futhi hhayi esizeni salo uqobo).

Mpunga ikhophi-unamathisele - "umthetho ka eziyisikhombisa"

Lokhu kwaziswa sokuphrinta ebhekisela hhayi lewebhu elithize, futhi kumtfombolusito uqobo. umqondo womunye Gray avunyelwe izinjini, kodwa ngaphansi kombandela owodwa: indlela kusebenza kuphela uma amasayithi emiphumeleni yosesho ngokukopisha ulwazi olufanayo, akukho ezingaphezu kweziyisikhombisa ( "kokubusa eziyisikhombisa"). Uma yakho usebenzisa indawo kopipasta iyoba owesishiyagalombili, yakhe cishe elinde lock, ngakho uma kusetshenziswa le ndlela, cabanga ngokuhlela zonke lezi zici.

Black kopipast - ukweba okuqukethwe

Ukweba imibhalo zabanye abantu ngaphandle ngokubeka ezinye izixhumanisi ukwaziswa okuyinhloko anjengokuthi black ikhophi-unamathisele. Algorithms egijima izinjini bese isidlaliso "Attack of the Clones", ngokuqinile ukuvimbela ukusebenzisa umqondo womunye, ukugwema itheksthi lengemaciniso ehlukile nangenkomba. Ngakho-ke, webmaster akuvamile yakhetha ukukopisha-unamathisele, zikhetha ilibhala kabusha noma sihloko sinonimizirovat yokuqala izinto ezintsha.

A esisemthethweni ikhophi-unamathisele. Indlela yokwenza webhusayithi izinto bakha?

Uma unquma opt ikhophi-unamathisele (kanye nokuba nenqubo eyiyo ke unamandla imali), udinga ukufunda imiyalo yoMthetho "cloning" we impahla:

1. Umnikazi noma umbhali yena ngeke imvume ukukunika ngokubeka zamalinki ngokobungako website yabo ngaphansi articles isisetshenziswa sakho.
2. Kuvunyelwe ukusebenzisa emhlophe (ezimweni ezingajwayelekile, grey) kopipasta.
3. Kungcono ukudala indawo ngematheksthi esiyingqayizivele kuka-10 amasayithi nge izihloko bakha.
4. Kopisha-unamathisele ngezinga elincane (amaphesenti angu-30) akuyona yingozi, kodwa kulesi simo osebenza ku amasayithi khona iminyaka 2-3.
5. Ngaphambi kokudala indawo ukukopisha-unamathisele uligcwalise 20-25 izinto eliyingqayizivele, ulinde nangenkomba zabo, futhi esimweni lokhu kwakuyoba nomphumela yimpumelelo alinganisiwe alulaze okuqukethwe ulwazi siwulingise.
6. Lokubaluleke kakhulu kuyinto ukuvama izibuyekezo nolwazi kuwebhusayithi yakho ngakho kaningi ngangokunokwenzeka, engeza izihloko ezintsha.
7. Kunoma ikuphi, le emhlophe ikhophi-unamathisele - akusiwona nokuqukethwe ephezulu, ezifana copywriting. Ngisho uzitshela ukuthi zonke izidingo amasayithi nge izinto eliyingqayizivele ayethanda.

Indlela yokubhekana umqondo womunye?

Uma wena uyisisulu ukusebenzisa umqondo womunye, thola izihloko zakho kwamanye amawebhusayithi, kufanele wenze lokhu okulandelayo:

1. Yazisa umnikazi waleyo ezizofakwa nemithombo yawo, kuba ukweba, futhi ukweluleka kwakhe ukubeka isixhumanisi embhalweni wokuqala.

2. Uma kunjalo, uma isicelo indiva, ungenza isikhalazo ku-Google AdSense, lapho traffic imali, "Yandex.Webmaster" elwa ugaxekile. ngokushesha bot ufake isisefo non-esiyingqayizivele ulwazi nsiza.

3. Indlela ephumelela kunazo ukubhekana umqondo womunye - isikhalazo ukuze inkampani ibamba, nesebenzela "isela". Uma black kopipasta Eqinisweni kubonakaliswa, ngokushesha leyo ngosi ukuvimba.

Umgomo oyinhloko wawo wonke umnikazi wewebhusayithi, Blogger futhi indawo yokuma "ingane" yayo emigqeni phezulu SERPs. Indlela engcono kakhulu ukukhuthaza isisetshenziswa sakho - usigcwalisa ezithakazelisayo, ewusizo, futhi okubaluleke - ulwazi oluyingqayizivele. Ikhophi-unamathisele - kungaphumeleli, kodwa kunalokho ikhophi yakhe buthuntu. Kodwa ngisho noma uphathe ukuthi unikezele ngezinsizakalo kusayithi elinjalo ayephambili, ngeke lihlale isikhathi eside, njengoba ngempela bekha kunoma iyiphi zokuhlunga. Ngakho-ke kungcono ukuyeka lo mbono futhi uzama ukudala into entsha futhi original.