Kanjani ukusebenzisa onedumela elihle Izibuyekezo inkampani ku-inthanethi: 5 Amathiphu Abaphathi

I-Internet kuyithuluzi eliphumelela kakhulu ukuheha abathengi kanye ukuthuthukisa imikhiqizo kanye nezinsizakalo emakethe. Kodwa njengoba nje kungonakalisa ngempumelelo idumela zebhizinisi noma iyiphi inkampani, kusale nje ke etsheni. Ngokumangalisayo, osomabhizinisi abaningi Russian kungukuthi wahlanganyela ukuphathwa sina idumela online, underestimating degree of kwethonya 'izwi lomlomo "yesimanje ezingqondweni. Futhi ngeze imiphumela yocwaningo olwenziwa abakhangisi angaphandle, 80% wabaphenduli afunde izibuyekezo mayelana izinkampani kanye nemikhiqizo ngaphambi kokwenza isinqumo. Futhi ezingaphezu kuka-70% wabaphenduli libike ukuthi impendulo emihle nemibi amakhasimende, abasebenzi kanye abathengi sinomthelela azikhethele Iona. izifundo Russian uqinisekise lezi izibalo. Ngesikhathi esifanayo abantu abasha, okungukuthi kakhulu isebenza futhi solvency labantu nethemba kakhudlwana izibuyekezo kuwebhu, kunalokho abantu asebebadala.

Ingabe kuyadingeka sikhathazeke ngedumela yenkampani yakho ku-intanethi? Yebo, kubalulekile uma yimpumelelo futhi inzuzo. Ukuze uvumele izinto ukuthatha inkambo yabo - ibhizinisi okuyingozi ngakho. Ukutshalwa kwezimali ukukhangisa futhi "unwinding" brand akasoze ukusikhokha, uma izinkundla futhi amasayithi izibuyekezo, bathi, "pesochat" zonke futhi ahlukahlukene - ukubuyekezwa ngobuqotho futhi ephapheme amakhasimende nabasebenzi ukubuka abantu njalo simethembe kakhulu kuka ukukhangisa, okuyinto a priori akukwazi umgomo. "Ungabi lazy" ngokuvamile labo abaye baba nombono omubi. Yini ukubhala uma konke kulungile? Nokho, isisebenzi ecasukile noma ikhasimende abakhonondayo akusho onga isikhathi uvakashela isayithi futhi ubhale isibuyekezo. Ngenhlanhla, i-Internet namuhla amasayithi ngokwanele ngezibuyekezo njengoba okunokwethenjelwa, hhayi ngakho: munye, abasebenzisi ukwethemba omunye cha. Omunye sites Russian onegunya kunabo, okuyinto ijabulela idumela elihle phakathi abasebenzisi - isayithi "Bhala ukubuyekeza". Kulokhu, idumela elihle kuyadingeka ukudala iminyaka, futhi ukusabalala negative njengomlilo wequbula: isikhashana - wazihlephula. Ukuze umelane ngempumelelo black PR kuwebhu, sebenzisa iseluleko ochwepheshe.

Feza zokuqapha njalo isimo

Qiniseka ukugcina ithrekhi ezimbi ngawe inkampani yakho. Kungaba Izibuyekezo ezingezinhle njengoba engacabanganga futhi okungahleliwe futhi iphuzu ngamabomu angemahle noma iqondiswe "abamnyama" inkampani PR. Uma isimo kukhona marketer, ukuphathisa lo msebenzi kuye. Ukuze uthole izibuyekezo nezinkomba, ungasebenzisa evamile izinjini, kodwa kuphumelela kangcono Imisebenzi eprofetjhinali ukuthi ukuqhuba zokuqapha ezijulile.

Ngokushesha phendula noma iyiphi impendulo ekhelini lakho

Ngezindlela eziningi, ngedumela laleyo nkampani incike indlela zokuxhumana ezakhiwe namakhasimende. Abantu bathanda ukuthola izimpendulo zemibuzo yabo futhi izimpendulo. Futhi impendulo has ukuba ngesikhathi esifanele - neze ubani azokuthanda uma inkampani lizphendula izinyanga ezimbalwa noma iminyaka. On the Izibuyekezo ezingezinhle kudingeka siqiniseke ukuphendula ngokushesha ngangokunokwenzeka ukuze ugweme ngendathane engemihle. Uma ukubuyekeza embi etholwe esizifanele, cabanga ngendlela ungakwazi ukuxazulula inkinga iklayenti wayenelisekile. Ungazami ukufihla noma ukunqabela inkinga - kungase kubangele umonakalo owengeziwe nathi ngaphandle ukuvuma ngokungagunci futhi isifiso esiqotho sokulungisa isimo. Uma kuziwa kweligama kanye umzamo ngamabomu umonakalo idumela, xhumana nomnikazi wesayithi - izinsiza nakho nesithakazelo yokuthi ukubuyekezwa Inkampani kukhona umgomo futhi kunembile.

Qaphela ukusabela kabi

On ngalezi zinsolo abekwa zona, ikakhulukazi engenabulungisa, ngifuna ukuba bangakuphenduli ukukloloda. Vele le begodu sifune isitha: ukuze ibhalansi nokuvuselela impendulo nolaka ucasukile. Izimpendulo zakho kufanele ngabe yikuphi angathathi hlangothi wabonisana - uma amacala zingamanga, uyobhala isitha sakho abe umuntu omubi futhi inkampani ngeke ungeze "plus". Uma impendulo engeyinhle sitholwa esasiwafanele - ikhasimende bayoqaphela ukuthi ukulalela umbono wakhe. Lapho inkinga isixazululiwe, umcele kabusha ubhale isibuyekezo mayelana nenkampani, kodwa siyimfanelo enhle.

Vikela idumela lakho

Ungenza lokhu ngokusebenza izethameli eziqondiwe, ephendula amazwana ngendlela esifike ngesikhathi kunethiwekhi, ekuqedeni izimpendulo zamanga ezimbi futhi lisakazeka Imininingwane omuhle. Beka okuqukethwe wayefisa umthombo ogunyaziwe. Inkampani ukwenza ukuhweba? Omunye sites ethandwa kakhulu, omethembayo ngabasebenzisi Runet - lapha. Sigweme udumo ukuphuza ayethule - amazwana ezinjalo azibona obuphathekayo kule umfundi. abasebenzisi Modern azizona iziphukuphuku futhi musa bathambekele sizethembe okulotshwe ku-intanethi. Yingakho zonke izimpendulo ezinhle kumelwe kube yiqiniso - buza amakhasimende abaqotho ukuze ubhale amagama ambalwa okuhle ikheli lakho.

Bheka ochwepheshe

Uma sikhuluma "elimnyama," PR ngokuqinile agcwele, sicela uxhumane SERM-ejensi is efanele wahlanganyela kule neutralization of ngokwezifiso engemihle. Lesikhungo sitawuchumanisa ezijulile ukuqapha inani isikhala, ne contact ibamba ukususa proplachennyh izinto kuzoveza okuthunyelwe zamanga negative nolwazi ukufuduka.