Iyiphi kit media? Ikhi yezindaba: isampula

Noma yimuphi umkhiqizo, kungakhathaliseki ukuthi iphezulu kangakanani, udinga ukukhangisa. Ukukhangisa kuphela kwenza kube mnandi kumthengi. Ngale ndlela, kusukela kumthumeli kuya kumakhansela, ayikho indlela yokwenza ngaphandle kwemidiya enkulu.

Amathuluzi asetshenziswa ochwepheshe ukudala izimo zokuzijwayeza ayadingeka kokubili izintatheli kanye nomthengi ngokuqondile.

Kuphathelene namathuluzi we-PR abalulekile.

Imidiya ...

Okokuqala kwamathuluzi anjalo kuyithuluzi lezindaba, okuyinto isifinyeto sedatha yangempela mayelana nomkhiqizo (isevisi), kanye nesethi yamadokhumenti esampula, izethulo, ezivuselelwa njalo.

Imithombo ye-English ibonisa ukutholakala kolwazi mayelana nomthombo wokusakaza.

Okuqukethwe kwethegi yabezindaba

Iqoqo lokwaziswa libhekwa liphelele uma liqukethe idatha elandelayo:

- igama labezindaba;
- isikhalazo esivela ekumelelweni kwenkampani kubalaleli bayo;
- ulwazi lomlando kanye namaqiniso abalulekile mayelana nabezindaba, imithombo yayo;
- Ulwazi ngesakhiwo sokukhululwa kwezindaba nezinye izaziso;
- ukwabiwa kwezilaleli ezihlosiwe phakathi kwababukeli nabafundi bezindaba;
- ulwazi ngemicimbi emisha, izindaba ezikhethekile, izinhlobo ezintsha zokusakaza imidiya nazo zingashicilelwa;
- izici eziyingqayizivele eziyinhloko zemithombo yomthombo;
- ulwazi ngamazwana ngabakhangisi nabalingani phakathi kwamaphi amaphrojekthi asetshenziswayo;
- uhlu lwezigaba nokusetshenziswa kwazo kwe-semantic (okuvamise ukuhanjiswa ematafuleni abukwayo, okwenza kube lula ukuqonda ukugqugquzelwa kwalokhu kusebenza okuhlukile, hhayi enye);
- Amanani okukhangisa kanye nezinsiza ze-PR, ukubamba iqhaza kwizixazululo ezingavamile zokukhangisa;
- Izidingo zezobuchwepheshe zokwakha okwenziwe ngomumo: izinto zokuhlekisa, izikhangiso kanye nezinto eziphrintiwe, amaphrojekthi we-PR;
- into yokugcina yilona oxhumana nabo, isb. Imininingwane mayelana nomuntu noma iqembu labantu abanikeza lonke ulwazi oludingekayo ezigabeni zokukhangisa nokuhlela.

Isitatimende semidiya (isibonelo esihlokweni) ikuvumela ukuthi uthole ulwazi oluphakeme emkhakheni owodwa.

Ifomethi yokukhululwa kolwazi kwenzeka kokubili kwifomu lephepha (izincwajana, amaphephandaba), nakuyi-electronic version yalezi zingxenye kwinethiwekhi. Kukhona nesakhiwo sokukhishwa komsindo nevidiyo.

Umqondo "we-media kit" uhlobene eduze kwesinye isici se-PR. Yilona kuphela isici esakhelwe abezindaba kungakhathaliseki ukuthi kwenzeke okokuqala.

Enye ithuluzi elisiza ohlelweni lokusakaza kuyisethi yokunyathelisa.

"Ifolda yabezindaba"

Cindezela ikhi - kusukela ku-English "ikhi yokucindezela" - ngokuhunyushwa ngokuthi "setha (setha) cindezela".

Mhlawumbe, isici sesibili esibaluleke ngemva kokukhishwa kwezindaba ngesikhathi sokusakaza.

Umsebenzi oyinhloko wethikithi yokunyathelisa ukuhlinzeka izintatheli ngolwazi oluthile kodwa olunemininingwane mayelana nezenzakalo zamanje, abahlanganyeli abayinhloko, futhi, nakanjani, inkampani ngokwayo. Ulwazi mayelana nokudlula komlando, ulwazi mayelana nabamele inkampani kanye nempumelelo yalo. Uma kungumbuzo womkhiqizo noma insizakalo, ukugcizelelwa kungokwezifiso zento ekhangisiwe.

Okuqukethwe "kufolda"

Njengoba sesivele sithole ukuthi inkinobho yokunyathelisa iqoqo lwazi oluthile lomsebenzi wezindaba, kufanele lunikezelwe: ukuze kube lula umsebenzi walo, kumele ngendlela ethile ihlehliswe futhi ifakwe ohlelweni.

Igama lesibili laleli qembu lobuhlobo bomphakathi "ifolda yabathengi", ngoba ngale ndlela "abhale oshaka" balungiselela izinto zabo.

Uma uhlose ukusebenza emisebenzini eminingana, khona-ke ekudalweni kwifolda kuyadingeka ukwengeza izakhi ezizokwenza kube lula inqubo yokuqondisa kokuqukethwe. Ngezinye izikhathi, iphepha elimibala lisetshenziselwa lokhu.

Gcwalisa okuqukethwe kolwazi lomsindo we-kit, izithombe ezinamanothi nokuhlukunyezwa kwangemuva njengombhalo ohambisana nawo ngesisekelo. Njengomthetho, lena yimininingwane yangempela kanye nezinkomba ezibhekiselwe emlandweni.

Gcwalisa ifolda ngokuvamile ngakwesokudla - ulwazi olubaluleke kakhulu, ngakwesobunxele uvame ukubeka izinto ezengeziwe.

Indlela yesibili yokucubungula ikhi yokunyathelisa iyincwajana ephrinta kanye. Yiqiniso, imininingwane enjalo kulula ukuyisebenzisa, kodwa ukuphazamiseka ukuntuleka kwekhono lokuyifaka ngolwazi olusha, futhi izindleko zezimali ziphakeme kakhulu kunezinguqulo zokuqala.

Kuyadingeka ukuthi ufake idatha yokuxhumana kokubili ifolda kanye nencwajana yencwajana, ungakwazi ukwengeza ukukhululwa komagazini nezindaba zamakhadi ebhizinisi, okuzobekwa khona lapho.

Noma kunjalo, ukuze ucabange kangcono ukubaluleka kwala mathuluzi ku-PR, kufaneleka ukunaka isibonelo sokusebenza kwawo.

I-Media kit yomagazini. Izibonelo zokuzibonakalisa

Sekuyisikhathi eside umagazini ubhekwa njengenye yezinhlobo ezijwayelekile kakhulu zomsebenzi wezindaba. Njengamanje, cishe akukho lutho olushintshile, kuphela ukubonakala kokufana kokuphrinta kunethiwekhi kungeziwe.

Izinhlobo zanamuhla zethimedi yabezindaba omagazini zixhaswa yi-animation, ukuhambisana komsindo kanye nevidiyo, i-infographics. Isiqondiso sento ngayinye ukuqinisekisa ukuthi ulwazi alukhunjulwa kuphela, kodwa futhi luyamukelwa kahle.

Ukuqonda okuyiqiniso kokubaluleka komqondo we "media kit" kufanelekile ukucubungula izibonelo zokuqaliswa kwayo. Isiqondiso sezincwadi singaba yilokho lutho. Ngakho-ke, isibonelo esihle ngumagazini wasekhaya mayelana nemidlalo ethi "Ibhola", ikhasi eliyinhloko eligcwele ulwazi olunzulu ezigabeni zencwadi, ifomethi yayo yokukhululwa, amaphuzu okuqalisa, intengo, futhi kukhona idatha yezibalo kubalo labafundi. Ngosizo lwe-animation, ama-accents akhiwe ngendlela efanele ezindaweni ezidingekayo.

Le fomethi yencwadi ivuselela kakhulu umsebenzi ohlobene nesiphetho sokuthengiselana, ukudayiswa kwempahla. Njengoba umthengi esevele enayo yonke imininingwane yokuqala, umphathi kufanele axoxe naye kuphela imininingwane ethile yokuphetha lesi sigaba.

Ngaphandle kwefomu eliphrintiwe, ngenxa yokuthuthukiswa okubanzi kwezindlela zobuchwepheshe, zikhiqiza amafomethi alalelwayo namavidiyo omagazini.

Esinye isibonelo se-whale yabezindaba ngumbukeli owaziwa kakhulu emhlabeni wefashini, ubuhle, ubudlelwane - Abantu abaningi.

Yonke imisebenzi yabadali balo magazini igxile ekuqoqweni kolwazi olubaluleke kakhulu nolusithakazelisayo lomfundi, futhi ukuthi luhlale lukhona, "i-Cosmo" ifake isifaniselo sayo kwinethiwekhi.

Ikhasi lokuqala le-website esemthethweni ye-Cosmopolitan imininingwane evelele ngenani lezinkinga zokuhambisa, iphesenti yokufunda. Futhi kukhona ukuxhumanisa nemininingwane yokuxhumana yabaphathi bephrojekthi kanye nethuba lokubuza imibuzo enentshisekelo kushicilelo ngesevisi "yeposi".

Njengoba sesivele sikhuluma ngezethulo ze-intanethi ye-kit, kumele singaphuthelwa ithuba lokukhuluma ngegama elihloniphekile elithi "ELKHART Truth". Imisebenzi yayo ihlelwe ngokubambisana ne-eTruth.com, lapho iphethe khona ulwazi nolwazi lokukhangisa mayelana nenkampani.

Inhlobo engenantambo yalolu hlobo lwamabhulogi mayelana "ne-ELKHART Iqiniso" ivumela ukwandisa ububanzi bokubheka izethameli ezihlosiwe. Lapha, nganoma yisiphi isikhathi, umthengi angathola izindaba ezifakiwe ezithengisiwe nolwazi mayelana nanoma yiziphi izinguquko ezihlobene no-Elkhart, futhi uthole izixhumanisi ezifanele emithonjeni ehambisana nalesi sicelo. Ngaphakathi kohlaka lomphakathi onjalo, abantu banethuba lokuthola ulwazi kuphela, kodwa ngokusebenzisa amabhulogi akhona ngaphakathi kohlaka lwe-intanethi, ukushintshanisa imibono, ukubandakanya iziphakamiso, ukuthola izeluleko, ukusetha ukuxhumana okusha. Kanye nendawo jikelele kunebhodi lokubika, futhi ngokuhlela imisebenzi yalo kukhona ikhalenda.

KuTruth.com kuphela ulwazi oluqinisekisiwe nolwenziwe olunikezwa izivakashi. Ngaphambi kokuba ithunyelwe enkantolo yabafundi nezivakashi kunethiwekhi, wonke amavidiyo, ama-athikili wezindaba athathwa ngokucophelela. Lonke ulwazi luvuselelwa njalo.

Ifomu le-intanethi lixhaswe ngefomu eliphrintiwe "ELKHART Iqiniso", elisiza ukucinga ulwazi mayelana nokukhangisa kokushicilelwa kwezindaba, ikakhulukazi kumaphephandaba.

Imisebenzi eyengeziwe yokuhlinzekwa kwezinsizakalo zokuzijabulisa yenza isayithi iyingqayizivele phakathi kwabo, okwavumela ukwandisa inani lezivakashi ezivamile kubafundi abangu-85 500 ngesonto.

I-ETruth.com ivumela wonke umuntu ukuthi athole isisombululo sokuqaliswa kwephrojekthi yebhizinisi labo.

Izibonelo zekithi yokunyathelisa

Ikhamera yokunyathelisa iyinto ebalulekile emsebenzini wezintatheli. Ukuma kwalo kukuvumela ukwakha uhlelo lokuxoxa. Ikhamera yenkomfa (isampula) ingafakwa noma isancishiswe kuye ngezidingo.

Ngakho, isibonelo, ungacabangela amasampuli amaningana.

Isibonelo esisodwa

Njengesampula sokuqala, sizoletha inkampani "iPeter Pipeline Oil Terminal". Okubalulekile komsebenzi wenkampani ukuhlinzeka ngezinsizakalo zokuthutha zokuthutha "igolide elimnyama".
Ikhamera yokunyathelisa yenkampani igcwele:
- ukukhishwa kwe-two-way press kanye nedatha enkonzweni entsha enikezwe yinkampani ngolwazi lwangemuva esiqondisweni senkampani;

- ukutholakala kwe-fact sheet-material - okuqukethe ulwazi oluphathelene nolwazi lwabahlanganyeli bephrojekthi;

- ulwazi lokukhangisa olubonisa ulwazi mayelana nenkampani ngesiqubulo esithi "I-Petersburg Oil Terminal: Izolo. Namuhla. Kusasa ", esayinwe nguMqondisi Jikelele I. Teleshev;

- isitifiketi esinemininingwane elandelayo: izakhiwo zokukhiqiza zenkampani, imiphumela yokukhiqiza, amathemba okuqondisa, izinkinga zemvelo.

Ikhamera yokunyathelisa isitshela konke okubalulekile mayelana nenkampani, ebonisa izici zayo ezinhle kakhulu, ngenkathi ingahambisani nokukhangisa, kodwa ifaka amaqiniso.

Isibonelo sesibili

Ukukhululwa kwezindaba kungakwenza, njengoba sesishilo kakade, akumele nje kuphela izimpahla nezinsizakalo, kodwa futhi kubandakanya izenzakalo zemicimbi ehlukahlukene. Esinye isibonelo esinjalo ukushicilelwa kwemiphumela yomhlangano wamalungu eChamber of Commerce konke kuPetru ofanayo.

Umthamo wezinto ezikulo mcimbi ukhonjiswe ngamashidi amathathu, okuphathelene nomsebenzi weChamber of Commerce okwesikhathi sika-2000.

Ukuphazamiseka kwesifolda esiphelile ukungabi khona kwekhanda, okushiya indawo elula yokufundisa.

Okuqukethwe kunikezwe ekuhlaziyweni kwemisebenzi yeChamphani, iningi lendawo lizinikele ekucatshangweni kwezindaba eziphathelene nokusebenza, kanye nezinhlelo zesikhathi esizayo. Iphepha leshidi liqukethe ulwazi mayelana neqembu lezinkampani ezakha i-American Chamber of Commerce. Okunye okufakiwe ekukhululweni kwezindaba kuyimbiko yokugcina, ephethe amakhasi ayisikhombisa ngevolumu.

Njengoba inkampani iklanyelwe umthengi wangaphandle, lonke ulwazi luphindiwe ngesiNgisi, kanti umbiko wokugcina unikezwa ngendlela yencwajana.

Isibonelo sesithathu

Kunconywa ukusebenzisa ikhi yokunyathelisa ukukhangisa kuphela izinkampani ezidaliwe. Ukukhululwa kwezindaba kuleli cala kuveza izethameli ezibhekiswe kumkhiqizi osanda kukwenziwa (izimpahla) futhi inikeza izixhumanisi ezincwadini zomthetho zenkampani.

Okuqukethwe kwikhamera yokunyathelisa kusungulwa kusuka:

- ikhadi lebhizinisi;

- izinto eziphathelene nezinsizakalo noma izimpahla zenkampani;

- Ulwazi olwengeziwe lokulalelwayo.

Ukufingqa amaqiniso angenhla, kufanele kuqashelwe ukuthi eminyakeni yamuva isimo se amathuluzi wokusakaza senziwe ngcono kakhulu.

Ukuguqulwa kwefomethi yethigi yabezindaba kusuka kwifomu yayo yasekuqaleni, okokuqala, ixhunywe nentuthuko yentuthuko yezobuchwepheshe. Kusukela manje impilo yomunye wethu iyingxenye egcwele yesikhala se-inthanethi, khona-ke ifomethi yamathuluzi e-PR ahamba lapho.

Yiqiniso, ngesikhathi esifanayo izinkathi eziprintiwe azizange zihambe, zivele zithole ifomu ehlukile. Ngakho-ke, cishe noma iyiphi incwadi ehloniphayo inekhasi le-intanethi, eliyikhophi eliqondile lomagazini, kodwa kuphela kuwebhu.

Futhi izintatheli zisakwazi ukwenza ngaphandle kwefolda yazo yokusebenza.

Isidingo sokwenzela ama-whales abezindaba kanye nokushicilelwa kushicilele ukuhambisana kwawo, ngoba ifomu lokuqala liyikhadi lokushaya yanoma iyiphi iphrojekthi, futhi ngaphandle kwesibili kungokuqukethwe okungenakunakwenzeka kokuqukethwe kwanoma yikuphi ukushicilelwa, nemisebenzi yokwethulwa komkhiqizo noma isevisi.

Amathuluzi we-PR bangabasizi endleleni yokuthola izixazululo ezifanele namagagasi olwazi.