Forum imithombo yenkampani, Noma Ukunikela Ngokuphila kusayithi?

FORUM KU imithombo yenkampani,

NOMA ukunikeza LIFE KU-SITE?  

Kwaphela iminyaka eminingi, i-Internet okuthiwa yithuluzi elinamandla abanekhono angenamkhawulo, futhi akekho lokhu akusho phikisana. Isikhathi esining impela enkulumweni yansuku zonke ungezwakala ukuthi othile got a e-mail kubaluleke kakhulu, ukuthumela ezinye isayithi noma ezitholakele ku-net izindaba ezithakazelisayo. Konke lokhu kungenziwa ngokuthi i-Inthanethi "isipho onkulunkulu" ukuze ongoti emphakathini. [2, k. 142]

Sesivele ngovivinyiwe umkhuba, ukuthi izenzakalo ekhathaza inani elikhulu labantu, ubeke kabanzi eyayihlaselwe abavamile abasebenzisi Inthanethi in real-time. I degree of ngokuqiniseka ngalokho okuye kwashiwo Liyindawo okusezingeni eliphezulu. [4, p. 310] Ngakho-ke, ekunyusweni inethiwekhi iyingxenye ebalulekile wonke ukukhangisa umkhankaso. Ngaphandle kokunqoba ngezihluthu virtual akunakwenzeka ukuba eyonqoba yangempela. PR ku-inthanethi - kuwumphumela lesikhatsiseLulwimi eziphansi.

Njengoba imigomo ye-Public Relations e inethiwekhi yilezi: kumiswa ukwethembeka, ujwayele sha, ukwakheka isithombe ngakwesokudla. Ngaphezu kwalokho, kubalulekile ukuba PR Uxhumano lwenethiwekhi njalo ku izinkundla, blogs, social. amanethiwekhi kanye zengevu ukuze "Ukushisa kanti nabantu abahlosiwe." [3]

Ngokusho kocwaningo kolwazi - Publicity isikhungo kohlaziyo phakathi yezinkampani ezinkulu ezisebenza emikhakheni ehlukene, kwezomnotho, PR amathuluzi ukusebenza wabo ngendlela elandelayo:

- Ukubamba iqhaza nemibukiso izinkundla;

- ku-inthanethi (izindaba, ukukhishwa, izihloko);

- PR- izihloko ekuhwebeni cindezela;

- PR inethiwekhi (ukuxhumana nomphakathi, imibono, izinkundla, blogs.);

- imisebenzi PR amaklayenti.

Ake sicabangele inamba yendawo 4 - PR inethiwekhi, okuyinto engicabanga ukuthi umphumela kuqhathaniswa eside isu abakhethiwe. A enemininingwane ukubheka iforamu ku website yenkampani, njengendlela yokuxhumana.

Forum umgomo - nokwesekwa kwamakhasimende kanye kumiswa isithakazelo imikhiqizo noma amasevisi. Iforamu ungase ube ingxenye ngemibuzo embalwa evame ukubuzwa - FAQ. Lezi zingxenye kuyaqabukela basingatha kakhulu. Kodwa lokhu akulona lesifanele. Phela, njengoba umthetho, uhlobo olufanayo imibuzo mayelana nemibandela, iziqinisekiso, izitifiketi nezinye ejwayelekile izingqikithi. Yiqiniso, lonke ulwazi zingafakwa kwisayithi, kodwa awusebenzi ngaso sonke isikhathi ukuthola lushesha ngokwanele noma abatholi nhlobo.

Inhloso ebaluleke kakhulu esithangamini kwi-website ye inkampani - ukusekela isithakazelo izivakashi imikhiqizo noma amasevisi kanye nemfundo nokuthembeka enkampanini. Qalisa ikhasimende ukufuneka kunzima kakhulu kangakanani. Kodwa lena umsebenzi oyinhloko. Ukuze uxazulule le nkinga kuzomele uqale kahle babeqoqana uhlu izinkundla yakho, isivakashi kungaba ngokushesha ngilungise khona ilungelo esigabeni esithile. Uma esigabeni ngasinye izoqukatha ulwazi eqenjini elithile, izivakashi indawo uzokwazi ukuba ngokushesha ukuthola iforamu kwesokudla futhi uphendule noma ubuze umbuzo omusha. A umbuzo omusha - lena isithakazelo amasevisi, umthengi okufunekayo ukwethembeka. Phela, uma ebuzwa mayelana namasevisi, ngakho ezithakazelisa izivakashi zakho, bobani labo abangase babe abathengi esizayo.

Kubalulekile ukunikeza izimpendulo bafaneleka kangcono - ke kwandisa funa. Kulokhu, indima enkulu eyadlalwa nokusebenza kwengqondo. Ngakho uma usukulungele aluleka khulula labo abangekho kuyinto ikhasimende lakho, indlela obhekene ubuhlobo okufanayo amakhasimende ayo, ngubani ukhokhe? Futhi-ke, kulapho kule nkundla, into (ngokuvumelana ikhasimende) inkampani kuphumelele kakhulu futhi elihle. Lokhu kusho - amasevisi ayo bayindlala. Kumiswa izimfuno Kulokhu kusekelwe ikhwalithi yamasevisi noma izimpahla. Uma iforamu uluveza ngokucacile imibuzo yakho emakethe kanye iforamu kuza eziningi izivakashi ukubuza imibuzo, bese wena Ziningi amakhasimende kanye wena uyakwazi emkhakheni wabo.

Kodwa ingabe udinga iwebhusayithi kunoma iforamu? Ukuze uqonde lokhu, kudingeka siphendule imibuzo elandelayo: 1) Ubani wena ukuhlanganisa? 2) ngenhloso lokhu noma ukuthi kungani lokho?

Abalandeli wanoma iyiphi isayithi - hhayi isixuku engenabuntu, it is ngokucacile eyakhiwe inombolo ngemigomo esobala. Izithameli division ngemacembu ecacile (leyehlukile ngokuziphatha kuwebhusayithi) kwenza kube lula ngokwengeziwe qualitative ukuhlaziywa ambalwa. Kodwa ukhiye nezithameli ngeke lihlale linjalo unomphela impendulo yombuzo wokuqala (Ubani wena ukuhlanganisa?). Ngokwesibonelo, uma wesevisi 1 - 2 izikhathi ngonyaka (isibonelo umhleli amaholide), khona-ke amakhasimende wakho ukuxoxa lutho, kodwa hhayi imininingwane ukucutshungulwa izindawo noma incendiary guest Abaculi. Kodwa labo sihlinzeke izinhlelo ezihlobene (ezifana Florists noma aerodizaynery) enkulu exchange professional imininingwane ewusizo. Futhi mhlawumbe umphakathi wakho luyokhula ngisho project ehlukile! Bambalwa ezithakazelisayo ukukhangisa okuncintiswana naye kodwa amaphrojekthi wokubambisana ngesikhathi umkhakha portal - kungenye umbuzo.

Mayelana nodaba kusethwa izinjongo ngaphandle kwe-intanethi ukubekwa kudingeka ucace kakhulu. Njengoba isibonelo kungani kungase kudingeke angabangela umgomo ezilandelayo: edonsa amakhasimende amasha ngokusebenzisa izinjini. Ngakho izinkundla ulwazi ziwusizo hhayi kuphela for fike bani wambuza lo mbuzo, kodwa othile ongazange uyifunde, okungukuthi umthengi, owafika isayithi umbuzo ikakhulukazi ku "search engine".

Kuqondane ukuthi, naphezu inani elikhulu izingxoxo bukhoma ngezihloko ezihlukahlukene (ngisho nawe uqobo ezithakazelisayo futhi olufanele kumakhasimende angaba namandla), izindleko lokulondoloza ukuthula kanye nezeluleko abanekhono idlule kakhulu isilinganiso ewusizo, okusho uyabuya. Kulokhu, esithangamini kuyadingeka okwalapha ukuvala, kungcono kakhulu kunobuhlungu yokuntuleka nesigcawu zokuxhumana kuka yisithangami esishiywe dengwane. Ikakhulukazi uma siyiqaphele yokuthi ngenxa ugaxekile on esithangamini zonke indawo kwezohwebo kungenziwa uhlawuliswe ngu yelucwaningo.

Ngakho, lapho senza izinqumo ukuhlela iforamu kuwebhusayithi yenkampani kudingeka esibelethweni abheke ukuthi kungenzeka yayo ngokuphendula imibuzo elandelayo: 1) Ubani wena ukuhlanganisa? 2) ngenhloso lokhu noma ukuthi kungani lokho? Anqume ukulungela inhlangano ukulondoloza umthombo, ukuhlola zonke izingozi. Nokuphimisela imigomo sezingxoxo kanye ukuqhathanisa nabo amathuba yangempela isayithi. Phela, kungenzeka ukuthi lokhu akusikhona yokuthi nomzamo owenziwe kulesi siteshi ukukhulumisana uyakuba mkhulu kakhulu kunanoma umphumela etholwe. Isinqumo usesimweni esinjalo, kungase abe inguquko kwenye indawo (ukuxhumana nomphakathi, blogs, izinkundla nezinqubo zemininingwane yezinye izinkampani), okuyinto vele uye eqoqwe izethameli eziqondiwe, futhi ukuvula kwesigaba lapho siqu futhi kungasebenza okuningi. Kufanele futhi ucabangele iqiniso lokuthi ngisho kahle costed izenzo PR anganika yi ngokuphelele okuphambene, ngoba umamukeli impendulo umyalezo akuyona nkomoni njalo. Ngakho, ikhumbula zonke izidingo zokunikwa, ngaphandle kukhona izici umgomo ezibukwayo, ukuze singathwesi uvule inkundla, kuwufanele ukuzama lesi siteshi zokuxhumana. Futhi uma ngokungazelelwe kuvela ukuthi ukusetshenziswa kwalo kungaba ayizwakali. Forum Ungasondelana, ngesikhathi esifanayo ukuhlaziya kungani kwenzekile lokho ngaso sonke isikhathi. A yedatha etholakele asetshenziswa emsebenzini olwengeziwe.

1. Indlela ukwakha iforamu ethandwa futhi inzuzo [isisetshenziswa electronic]. - Ukufinyelela Imodi: http://www.coolforum.ru/

2. Marconi, D. PR: A Comprehensive Guide / Dzho Markoni; ngalinye. esusela esiNgisini. DR Gerenava. Yu P. Leonovoy. ngaphansi ingqikithi. Ed. BL Eremina. Moscow, 2007.

3. Semenov, PR ku-intanethi. Ukucinga injini nokumaketha. Konke ukukhuthazwa kumasayithi izinjini, 2011 [isisetshenziswa electronic]. - Ukufinyelela Imodi: http://www.marketingsearch.ru/article-piar_v_internete.html

4. Jaffe D. Ukukhangisa: Life ngemva kokufa / Dzhozef Yaffe; Trans. esusela esiNgisini. Yu Kapturevskogo. Moscow, 2007

5. Public Relations [isisetshenziswa Electronic]. - Ukufinyelela Imodi: http://stanlykajurov.narod.ru/internetpr.htm

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