Beer "Holsten" - ukuziqhenya Germany

Beer "Holsten" - umkhiqizo uyikhazimulisile eJalimane ngoba umhlaba wonke. Lokhu isiphuzo iyathandwa kokubili ngaphakathi ezweni nasemazweni aphesheya.

Inkampani Quality Yemfihlo

Lapho kukhulunywa ngaye okokuqala isiphuzo sihlehlela kusukela ngasekupheleni kwekhulu le-19. Emuva ngo-1879 eduze nedolobha German of Hamburg yasungulwa ngaphansi kwegama sokuphisa «Holsten-Brauerei». Ngesikhathi edumile "uMthetho ubumsulwa ubhiya" kwaba kakade eminyakeni engaphezu kuka-360. Kodwa imboni encane ngeke uyephula imithetho yabo zokukhiqiza kanye ukuhweba imithetho olusungulelwe ubhiya othandwayo kuleli zwe. Beer "Holsten" namanje elihlangabezana nazo zonke izidingo ukuthi eminyakeni eminingi edlule, komasipala idolobha okufanele zifinyelelwe amabhizinisi wahlanganyela yokuphisa lesi siphuzo. Khona-ke ukulawula ubumsulwa isiphuzo sasihlanganisa yokuthi wabenzi (inkampani noma umuntu) iveza imikhiqizo kuphela kusuka izithako zemvelo: amanzi, imithombo yezinga futhi Uhobhane. Emakhulwini eminyaka baye badlula, kodwa lutho washintsha. Beer "Holsten 'luyaqhubeka umkhiqizo okumsulwa, ekhiqizwa usebenzisa imishini yesimanje emasikweni engcono amakhosi asendulo.

Izinhlobo Imikhiqizo

Kuyo yonke iminyaka engu wempilo inkampani isungule eziningana brand of ubhiya, okuyinto onganelisa izintandokazi ukunambitheka izingxenye ezahlukene sabantu.

Beer "Holsten" walithanda hhayi kuphela izakhamuzi Hamburg. It ubumnandi isiphuzo e-UK, eHungary, ePoland, China, kanye eNamibia, Nigeria neHonduras. Manje emazweni angaphezu kuka ayisikhombisa umkhiqizo emhlabeni odumile amazwe, okuyinto isibe brand international we-premium. Lokhu ubhiya kungenziwa ngokuthi winner uhlobo. Shono inkampani ikhethe uphawu yayo the knight lasendulo medieval Holstein. Yena wayeyiqhawe besizwe lasendulo isiJalimane, owayehlala emazweni okuthiwa Holstein. I knight ilebula ohlezi ehhashini, okuyinto ngabakhulisa. Umelela ubulungisa futhi ukunqoba ezinhle phezu okubi.

Umkhiqizo Inani eRussia

Ezweni lethu, futhi, impela ethandwa ubhiya ezinkulu German "Holsten". intengo yaso ngempela yeningi uma ziqhathaniswa izindleko imikhiqizo efanayo kwezinye imidondoshiya embonini yokuphisa lesi siphuzo. Ngaphezu kwalokho, eminyakeni eyishumi nanhlanu edlule, waqala ukukhiqiza at JSC "SAB Miller Rus" e Kaluga. It is uvunyelwe ukwenza ubhiya ushibhile hhayi kuphela, kodwa futhi kufinyeleleke kunoma ubani nesithakazelo. Izibalo zibonisa ukuthi ukufuneka mikhiqizo phakathi kwabantu mkhulu. Uma kukhona nokwehla okuncane, kodwa manje isimo sesishintshile kakhulu e nineties kwekhulu elidlule. Ngisho kwemali ayishintshi Dynamics esitebeleni ukukhula ukusetshenziswa. Isimo samanje kungenxa yokuthi eminyakeni yamuva ubhiya wawukhona isiphuzo wobusha esikhundleni vodka kanye ethandwa. Isizukulwane esisha ukuhlola amaningi, uquketheni lowo isiphuzo lasendulo, wamnika olufunwa nguye. Popular "Holstein" adedelwa glass amabhodlela futhi amakopi ka 0.33 bese 0.5 amalitha. Isimo amanani kuleli zwe yakhiwa kanje:

Luhlatiyo libonisa ukuthi "Holsten" ubhiya izindleko liphakathi phakathi, futhi banikezwe eliphezulu of umkhiqizo, kulula ukubikezela ukukhetha ukuthi uzokwenza izigidi amakhasimende.

Sha ethandwa kakhulu eRussia

Ezweni lethu ezihlukahlukene ethandwa kakhulu emhlabeni brand odumile iyona ubhiya "Holsten Premium". Umkhiqizo izinhlobo ukukhanya futhi okhanyayo amber umbala. I ingilazi yakha "cap" aminyene Foam, okuyinto lokho akufezi isikhathi eside. Phuza ukukhanya okwanele kanye iqukethe mayelana 5 kuphela amaphesenti by volume utshwala. It kungokwalabo ephansi imikhiqizo ukuvutshelwa, okuyinto efanele kuphazamisa izinga lezingcingo yayo.

Ukunambitheka le ubhiya - emnene futhi mnandi kakhulu. It is ngokuvumelanayo kuhlanganiswe Uhobhane liphinyiselwe ngamanothi ezicashile lwemithombo. Lokhu kwahambisana by inhlanganisela ezinhle okukhulu ukunambitheka wokudla okungadingi bonakalise jikelele iphethini olinganiselayo. Lokhu ubhiya behlezi kahle pizza, ezihlukahlukene kwasolwandle kanye kahle ezifaneleke appetizers ukukhanya. Abakwazi nje bakujabulele labahle futsi bayakujabulela kuba kuvelela. Ngokuvamile umkhiqizo ezifana itholakala amabhodlela 0.5 futhi 0,47 ilitha izimbiza noma amathini (0.5 amalitha).

Izibuyekezo ikhasimende

Noma ubani oke waba wazama ubhiya "Holsten", ukubuyekezwa kungaba kuphela ukunikeza omuhle kakhulu. Ngisho munyu, okuyinto ekhona ingxube ayishintshi konke okuhilelekile. Isiphuzo udakwe kalula kakhulu futhi akuyona aftertaste esindayo. Ngakho-ke, kungaba odakiwe isikhathi eside, ngaphandle kokwesaba satiety noma ukunambitheka enyanya.

Ngisho ngaphandle izici organoleptic ngokuxazulula eliphezulu komkhiqizo. Esikhathini isandla onekhono wazizwa abawenzayo German. isiphuzo Ephelele ecacile uthi Wadabula izizwe zonke ezidingekayo uhlanzekile izinyathelo, futhi ukunambitheka okunazo omunye isiqinisekiso yokuthi umkhiqizo kudalwa eJalimane. Ngoba sonke sazi German ukucophelela, ukuhlolisisa umthwalo. Iningi labo abake bazama lokhu ubhiya, buya ngokuphindaphindiwe. Kunzima kakhulu ukuphikisa udele okuthile esiphundu, yasekuqaleni futhi uyakufanelekela! Abanye basakholelwa ukuthi ingilazi yewayini kungcono, kodwa inhliziyo, njengoba sazi, awukwazi lokuyala.

Bani khiqiza ubhiya adumile?

Muva nje, isithakazelo esikhulu emhlabeni nje ubhiya "Holsten". Umenzi walesi siphuzo uyohlale winner ngenxa yothando zabantu nokubonwa. Yingakho inkampani Danish "Carlsberg" uye waveza isifiso sawo sokuba ukuthenga utshwala corporation "Holsten" nazo zonke izitshalo zayo futhi amalungelo ukukhiqizwa.

Lolu shintsho lwaqala ngesikhathi ukuthola ilayisensi brand ethandwa. izitshalo ezintsha esikhiqiza ubhiya German zazisekelwe eJalimane nase UK. Span safinyelela osayizi enkulu, futhi manje kulezi zinsuku emhlabeni wonke, uquqaba lwezingelosi izinkampani, okuyinto ngaphezu okukhipha kukhona abasabalalisi asebenzayo ezithembisa umkhiqizo. ERussia, okukhathazayo inkampani owaziwa Danish "inkampani ubhiya" Baltica ", ogama imikhiqizo zingatholakala kuphi ezweni lethu elikhulu. "Carlsberg" esanda wathenga esigxotsheni ukulawula leyo nkampani Hamburg, futhi esikhathini esizayo esiseduze izinhlelo ukuthola lilonke.