Armelle: impendulo mayelana inkampani nemikhiqizo yayo

Armelle inethiwekhi marketing inkampani waqala umsebenzi walo e Krasnodar ngo-2015 imikhiqizo Ezazimzungezile - amakha ezahlukene. Ngalesi sikhathi esifushane inkampani eyaduma nje kuphela kodwa futhi ethandwa, kwaphuma ngezinga ngamazwe. Yini impendulo iqoqa Armelle imikhiqizo nalokho ngesisekelo kwayo?

Inkampani "Armel"

Abadali bathi imikhiqizo wadala izinto zokusetshenziswa amazwe eFrance, amabhizinisi elise Russia. Essence ekukhiqizeni kudalwa Grasse, efektri Arzhevil. Zonke izingxenye zilethwe ifektri esifundeni Moscow. Lapha, inkampani "Perfume Style", kukhona imfihlakalo kokudaliweyo amakha.

Yamadivayisi senzeka ngokusebenzisa inkampani inethiwekhi marketing. Distributors ukuthenga iphenya kanye nemikhiqizo ukudayisa ezibizayo.

Emadolobheni amaningi, le nkampani yavula Amahhovisi Armelle. Impendulo evela kumakhasimende basikisela ukuthi iningi abasebenzi sengqondo oqotho imisebenzi yabo. Kodwa, njengoba kunoma yiliphi ibhizinisi, kukhona ukungasebenzi kahle, ubhidliza umfanekiso inkampani.

imikhiqizo Armelle

• Gel.
• Balms.
• Amashampu futhi isimo.
• Wokuxubha.
• iziqeda.
• kokuqondisa 'Impilo "imikhiqizo.

imimoya Armelle

Armelle imimoya basonta ekilasini premium. Lesi sigunyazo Loop flavour. Izibuyekezo yabathengi abaningi bathi emva isicelo zembuliwe, njengoba kulindeleke, e amanothi ezintathu. Imimoya Armelle akukho iphunga kabi fixers yokufakelwa. Ziyakwazi zemvelo kuphela. Ngesikhathi esifanayo ngokwanele amakha uzinzile, lokuhlushwa impahla elimnandi ku-20%.

Essence, selehlile bese licwengwa utshwala, hardener zemvelo axutshwa ngendlela ekhethekile. Izinyanga ezimbili imimoya uvuthwe. Phakathi nalesi sikhathi, zonke izithako uxhumana, ukudala umkhiqizo obunobunye.

Ready for a iconsi perfume is batheleka amabhodlela. Amalungu bathi bathenga e-Italy. Umenzi uthi ukuthi zidalwe amakhosi French. Ngesinye ukugcwaliswa kungathatha kufika 3 amahora. Khona-ke, amasonto ayisithupha imimoya uThandeka esemi ngezinyawo. Ngemva kulesi sigaba, baya isendalini. Noma yimuphi umthengi ungakwazi ukuthenga nge Armelle imimoya. Izibuyekezo kwezinye abasebenzisi zisikisela ukuthi inkampani has umugqa cishe zonke flavour, okwethulwa izitolo lemikhiqizo abadumile. Zonke wohlu "Armel" mayelana 60 ngephunga kwabesilisa nabesifazane.

I isiqondiso "Impilo"

Lokhu isiqondiso entsha emisebenzini yale nkampani. Luqala ngokunikela ukukhiqizwa isiphuzo osheshayo enezivikelo eziqinile. Siqukethe kalamula, turmeric, ulwandle lalesi sihlahla, fructose. Lezi izinto zenzelwe ukusiza ukuthuthukisa inkumbulo, ukuqinisa amasosha omzimba.

Abakhiqizi bathi isiphuzo kuvimbela ukuvuvukala, ngisho nomdlavuza. Ithuthukisa umzimba. Ngakho-ke inqubo yokuguga isikhumba jikelele futhi ikakhulukazi ehlile. esesuthi Kwehliswe kusiza ukunciphisa umzimba.

okubuyayo ngemikhiqizo yenkampani Armelle

Izibuyekezo lemimoya abonise ukuthi angawakhe etholakala amabhodlela ejwayelekile ngezinombolo ezithile. Lokho, imimoya akudingeki amagama, futhi kukhona izinombolo ezihambisana imikhiqizo ethile. Kodwa abasebenzisi kungukuthi udidekile. Bakholelwa ukuthi into ebaluleke kunazo zonke imimoya - izinga, hhayi igama esimnandi emaphaketheni enhle.

Kungani-ke ukuvala emakamelweni futhi ungakwazi ngokuvamile ukubona igama? Abathengi ukuchaza ukuthi inkampani sikulungele imimoya amafomula abo. Kodwa ukuchaza ukuthi isiqondiso sinezinto lo mkhiqizo, kudingeka ucacise efanayo, abathengi eyaziwa kakade.

Phakathi imikhiqizo kukhona iduna nensikazi Armelle chungechunge. Izibuyekezo zabantu abaningi izisebenzisa ngomdlandla lezi ukhuluma ngani imikhiqizo le nkampani. Zithi imimoya Iphunga engapheli. Kuvele impahla ebalulekile wukuthi abazi zibangele komzimba.

Njengoba inkampani ngokulinganiswa ayemncane, abathengi abaningi nge ukungathembani ukukhethwa mikhiqizo. Kodwa ngemva ukuhlola iphenya uqale sokususa ukungabaza kweningi. Ikakhulukazi ngemva babone amakha ezicashile ngisho nangemva nokugeza izandla.

Abathengi bathi imimoya zisetshenziswa umzimba ngemva eshaweni. Uma uqala agqoke isikhumba sakho ukhilimu, nephunga ziyoba okuvamile.

esifanayo Izibuyekezo rave ezitholakale si, balms, wokuxubha. Abathengi bethi izinga okusezingeni eliphezulu, bahlanganisa Akungabazeki, izingxenye ezishibhile.

Abasebenzisi like yokuthi amakhasimende ezitolo eziningi ithuba ukuchaza ukunambitheka oyifunayo. Lokhu kungenziwa ngesikhathi ukukhethwa aromatherapy ezingasetshenziswa kufanele zibhalise kusengaphambili ngocingo.

Laba basebenzisi bafinyelela esiphethweni ukuthi ratio "intengo-izinga" e Armelle imikhiqizo ephelele.

Izibuyekezo ezingezinhle mayelana nomkhiqizo

Kodwa akubona bonke abantu ukuthanda imikhiqizo Armelle. Uphenyo abanye abasebenzisi ukuthi iphunga amakha kuzo hhayi ungezwa noma ubani emkhayeni. Thanda bakwazi kuphela labo ababemazi ngaphambili, wajabulela nje mbumbulu ezishibhile. Bathi iphunga ihlala kuphela izingubo, kodwa hhayi isikhumba, bese ngesikhathi esifushane, ngaphansi kuka perfume toilette brand abadumile. Kuvele isici esithakazelisayo umkhiqizo, kwabanye abasebenzisi waphawula. Nothingo e uphenyo kanye isitsha wathenga kakhulu ihluke nomunye.

Kukhona izikhalazo mayelana nekhwalithi Armelle flavour. Izibuyekezo abasebenzisi abaningi bathi awunawo amanothi ukudalulwa. flavour Okokuqala ahlale ngaphandle ukuvulwa, kulandelwa nephunga okuyisidina. Lezi abathengi abakholwa imimoya Armelle okubi kakhulu phakathi kwazo zonke izinkampani ezikhiqizayo inethiwekhi. Yini abaphikisi babo uqaphela ukuthi iphunga eqinile yomuntu - ngaso sonke isikhathi uphawu zizwakale kahle. Ngaphezu kwalokho, abantu ehlukene ukunambitheka efanayo kungaba uzwakale ezahlukene.

Kukholakala ukuthi nephunga "Armel" - ezishibhile, enephunga (ngisho ukunuka) insipho.

Inani imikhiqizo Armelle

Umsebenzisi Izibuyekezo zisikisela ukuthi intengo yemikhiqizo, "Armel" kakhulu ngaphansana okufanayo, kodwa amanye abakhiqizi. Lokhu kungenxa yokuthi ukuthi namanje hhayi uphawu. Okungukuthi, inkampani aluthola amalungelo ngephunga ethile, kunokuba sha uqobo. Kwaba ingxenye plan ukwakha ezishibhile imikhiqizo izinga perfumeries. Nokusingatha icala iphansi. Ngaphezu kwalokho, imikhiqizo isakazwe ethengisa oqondile. Akudingi ukutshalwa kwezimali ekukhangiseni, ukuqashwa kwezakhiwo. Ngakho-ke, i-distributor imikhiqizo ishibhile kuka ezitolo bendabuko.

Ucwaningo Kit angathengwa ecishe ibe yizinkulungwane 2. Hlikihla. Imimoya tekutsengisa (50 ml) abiza ruble 1500., Futhi intengo distributor ruble 880 nje. Uba kanjani distributor inkampani ukujabulela izinzuzo? Kuyinto eyanele yokuthenga umhloli umkhiqizo. Uma ungenayo i-umbhangqwana esingeziwe ayizinkulungwane, nemimoya noma ijeli ukuze uthole efiselekayo, umane ukudala i-akhawunti, okwenza inani ruble 100. Kumele ngokuthi ikhodi kwanoma iyiphi umlingani. Ngemva kwalokho, kuzodingeka ukufinyelela wonke amakha Armelle. Izibuyekezo abasebenzi abaningi bathi kungcono ekahle kakhulu.

Izici we plan ukumaketha

Ngaphandle ilungelo ukuthenga imikhiqizo yenkampani eshibhile, evulekile abaqalayo amathuba anjalo:

• Imajini yokuthengisa singamaphesenti angu 40-80.
• Ukuze wonke umuntu ohilelekile distributor bathola ibhonasi eziqondile.
• Ngaphezu kwalokho, amabhonasi anikezwa isakhiwo yentuthuko.

Bathola ukuthi le mibandela ikhona ezinhle kakhulu kwabasebenzi. Uma imikhiqizo izinga okusezingeni, ebukhoneni intshiseko isikhundla esebenzayo bungatholakala imiphumela emihle kakhulu. Umsebenzi inkampani kungaba distributor nge engu-14. Kuvumela abantu abasha ukuthi izozama zabo yokuthengisa.

Kodwa akubona bonke abathengi ngihlalé esiqala emihle yokuxhumana nabasebenzi Armelle. Izibuyekezo Customer aveze ukuthi inkampani ayisetshenziselwa uzilungiselele usebenze namaklayenti. Ngakho-ke, ezinye izisebenzi abachwensayo kumakhasimende angaba namandla, iyadumaza ukuba bathenge imikhiqizo. Mhlawumbe abaholi kudingeka ukwenza trainings ezithile noma izingqungquthela emsebenzini namaklayenti.

Kubalulekile ukuba sihlaziye indlela izisebenzi zale nkampani, bathanda imikhiqizo Armelle. Uphenyo abasebenzi bathi abasakwazi wenelisekile ngomsebenzi futhi izimo kule nkampani inethiwekhi marketing.