Abantu abasebenzayo ukhetha izicathulo egijima "Adidas"

iqembu zezimboni German Adidas ingenye esikhulu kunazo zonke emhlabeni ukudayisa ezemidlalo ezinhlobonhlobo zezidakamizwa. A corporation has cishe 40,000 abasebenzi kanye kwemali engaphezu kuka $ 10 bhiliyoni. Phakathi izakhamuzi ophucukile abanalo ubani eside oye wezwa mayelana izingubo ezemidlalo kusukela "Adidas" noma bahlekisa inguqulo yakhe Chinese "Abibasom".

Kusukela ngo-1950, Adidas waqala ukuthandwa ngokwengeziwe futhi udumo emhlabeni wonke. Lokhu kungenxa ukusebenza ngempumelelo abasubathi ukuba amele inkampani, kanye nokuphathwa afanele inkampani. Kodwa-yalolucwaningo 70 kwekhulu XX, ifemu wangena esibucayi kakhulu. It wafa omunye wabasunguli be-inkampani le minyaka Adolf Dassler. Okwesibili Wind "Adidas" uwuvule ngasekuqaleni 90-yalolucwaningo kwekhulu elidlule, esaqala ngawo ngokushesha ukuthuthukisa nokukhuthaza umculo komhlaba. American rap iqembu run dmc e izingoma zabo iqhutshelwe phambili amateki "Adidas", okuyinto asivulela amathuba amasha ukuze sandise kwesiyingi abathengi. Kusukela ngaleso sikhathi, izicathulo wenkampani German kwaduma phakathi emgwaqweni, intsha nemikhutshana kuleso. Eqinisweni, sibonga umculo ukunyakaza omnyama e-United States, inkampani "Adidas" zaqhamuka ziphuma kule ngeni yezimali.

Laba bameleli be-aziwa kakhulu ase-le nkampani emakethe namuhla izinkanyezi football emhlabeni, i-basketball, ithenisi neminye imidlalo. Ngakho Melika izicathulo "Adidas" likhangisa smiling uGoliyati emaphakathi "Rockets Houston" Duayt Hovard. Enye inkanyezi Ngokwezinga lomhlaba wonke, limelela inkampani emakethe European, kuyinto Leonardo Messi. Omunye Hitters best of namuhla ukwazi konke, ngisho abantu kude izimpi football kanye nogqozi.

Shoes "Adidas" uhlale jikelele ezahlukene kanye Singularity. Minyaka yonke, inkampani isiJalimane kokuchitha izigidi zamadola ukuthuthukisa izinhlobo ezintsha izicathulo yabasubathi ezothuthukisa ukusebenza futhi wenze lo mdlalo ephephile. Okwamanje, omunye imikhiqizo ethandwa kakhulu inkampani kukhona izicathulo "Adidas Porsche". ukubukeka kwakhe, kumele nje kuphela ukuthi inkampani kodwa futhi studio design Porsche Design Group. Shoes "Adidas" futhi "Porsche" ilungele ukugijima, igalofu, ibhola lomphebezo neminye imidlalo. Indlela entsha okusetshenziswe insole ukushaqeka-iyavuleka likuvumela ukuthi ususe i imithwalo engadingeki hhayi kuphela ngezinyawo, kodwa ziphathiswe amadolo ngesikhathi esindayo ukuqeqeshwa aerobic noma amandla. Expensive kanye eliphezulu isikhumba okungcono zokwenziwa izinto wenze lokhu izicathulo multi-functional.

Enye imodeli popular amateki "Adidas ZX". Umsuka le imodeli kuthatha emuva 80s kwekhulu elidlule. Njengomthetho, lezi izicathulo esebenziswe lapho egijima ibanga phakathi futhi eside, ngoba zenzelwe ukunikeza unyawo ukwesekwa, ukushintsha-shintsha, futhi kungakho ukuphepha ukuqeqeshwa. Umhlaba inkazimulo kuze ZX uchungechunge weza eMidlalweni Yama-Olympic e-Seoul ngo-1988. Futhi naphezu kweqiniso lokuthi kuye kwaba iminyaka engu-25, egijima izicathulo "Adidas" ziyingxenye ebalulekile wezigqoko kokubili abadlali professional nabantu ehola yokuphila asebenzayo.