Yota (opharetha mobile): ukubuyekezwa, amazinga, uxhumano

I-Russian emakethe mobile has umdlali omusha - inkampani Yota. Kwaphela isikhathi eside, le nkampani iye eyaziwa ngokuthi umhlinzeki wireless Ukufinyelela i-Inthanethi. Entsha opharetha wonke amasevisi nomkhakha we namasevisi bayindlala namuhla, ie izwi, i-SMS, kanye ukufinyelela kwenethiwekhi. Kugcine libhekene angenamkhawulo, futhi ngokuphelele ngokwezibalo zangempela. Uma tariffing nezinye opharetha mobile ukusebenzisa ukugwenywa traffic lemali ekhokhwayo we Yota, le ndlela akasebenzisi, okungenani okwamanje. Angakanani amathuba okuba athole ukusizakala emakethe Russian is abasha kanjalo, nobabili Yota, opharetha mobile? Izibuyekezo onjani busa? Uyini ukusetshenziswa kwezinhlelo Yota kuyazuzisa ikakhulukazi amakhasimende?

Market Ukungena

Ukufinyelela soqobo emakethe opharetha entsha mobile Yota uye eyenziwa ngo-August 2014. Ukukhishwa-SIM khadi lokhu brand kwaqala eMoscow, eSt Petersburg, uVladimir, Tula futhi eMpumalanga Ekude imizi Vladivostok naseKhabarovsk. Ngokuthakazelisayo, isicelo zokukwazi-SIM khadi ukuthi abasebenzisi ungafaka isicelo kusengaphambili ngokusebenzisa isicelo mobile. Kulokhu, inkampani entsha isimo Yota ( "Operator Hambayo") yamemezela ngo-Ephreli. Ngaphambi kwalokho, kwase kuyiminyaka eminingi wahlanganyela kule nhlangano, ikakhulukazi ukuhlinzeka amasevisi ukufinyelela wireless kwi-Inthanethi. Umsebenzi kule ndawo namanje kuyaqhubeka manje: ithengisa uhlobo ezifanele modems uphawu. Ngakho-ke, i-ayinamaphutsa ukwehlukana izinhlobo ezimbili eziyinhloko izinkonzo ezenziwa inhlangano (Inthanethi mobile nokuxhumana yeselula) sizokhuluma ngani kulesi sihloko njengoba inkampani "opharetha Yota-mobile." Ngakwelinye ihlangothi, uma ingxoxo ugxila kuphela Internet mobile, esizoyibiza ngokuthi inkampani "Yota-umhlinzeki".

izinhlelo yenkampani - ukuqinisekisa ukuba khona brand njengoba wamasevisi mobile zonke izindawo eRussia. Izethameli eziqondiwe, owawuthi inkampani opharetha Yota-Mobile, - iPad-, iPhone- futhi-Android abathanda. Okungukuthi, labo bantu zijwayele usebenzisa i-Internet mobile. Phawula futhi ukuthi inkampani Yota kungaba kunalokho ngokungenasizathu esanele sokucabanga umdlali ezimele emakethe yeselula. Iqiniso ukuthi inhlangano "MegaFon" osizayo. Nokho, njengoba abanye abahlaziyi bakholelwa ukuthi othile share emakethe e nezinye izingxenye corporations ngobukhulu ( "MTS" futhi "Beeline") opharetha Yota-mobile 'ukunqoba' kusengenzeka.

amazinga Key

Inqubomgomo tariff of umhlinzeki yeselula entsha esemancane. Ngokwesibonelo, ngesikhathi ama-emakethe inkampani kwenza kwaba lula ukusebenzisa tariff eyodwa kuphela, okubandakanya imizuzu 300 of izingcingo, internet angenamkhawulo futhi iyiphi inombolo i-SMS ye 750 ruble ngenyanga. Labo enikeza Yota-mobile opharetha yamanani namuhla, ikakhulukazi zingafani inani yamakholi nje amafoni. Okungukuthi kukhona "isizinda" inkokhelo yanyanga zonke ruble 300, it iqinisekisa internet angenamkhawulo. Ngakwelinye ihlangothi, ungakwazi ukukhokha ruble angu-50 bese uthola ukusebenzisa esingenamkhawulo SMS. ibhekwa Minimum wezwi - ruble 140 (100 amaminithi), max - 990 (imizuzu 1200).

imikhawulo

Qaphela ukuthi le-SIM ovela ku-opharetha mobile esisha ofanele kuphela Smartphones, amaphilisi nomakhalekhukhwini. Xhuma ku-PC akunakwenzeka, ukufinyelela ku-intanethi, ungasebenzisa imodemu kusukela Yota-umhlinzeki.

Amadivayisi, okuzoba osebenza ngokugcwele le-SIM, okuyinto ekhishwe opharetha Yota-mobile, 4PDA-hlobo. Futhi ngosizo kumadivayisi eselula nge-SIM khadi Yota ayikwazi 'sidalule "Inthanethi kwimodi-Wi-Fi. Abanye ochwepheshe bathi uma umphakeli uthola ukwephulwa ukusetshenziswa-SIM khadi, ijubane ukufinyelela kwenethiwekhi zingancishiswa ngu angafika ku-32 kbit / s. Iqiniso alikho Kucacile ukuthi lokhu sitawungeniswa umkhuba.

Nokho, kwezithibelo efanayo bayofaka inkampani, uma kutholakala ukuthi umnikazi we-idivayisi yeselula isebenzisa amanethiwekhi ifayela-ukwabelana, ezifana "sesifufula", noma ukulanda amafayela amakhulu. Ngokuphambene, sokunquma ukusatshalaliswa-Wi-Fi, izinkinga nezicelo uvala i Izilandeleli at Yota akufanele kube. Uma kungekho ukwephulwa ngumsebenzisi ngeke uyinikeza ukufinyelela okuqinisekisiwe kunethiwekhi ngesivinini ehloniphekile ngokusebenzisa 4G kanye, ngaphezu kwalokho, standard angenamkhawulo.

uxhumano

Indlela ezihlinzekwa opharetha Yota-mobile ukuxhuma? Kunezindlela ezimbili eziyinhloko. -SIM khadi kule wesevisi kungenziwa yayala ngokusebenzisa website yenkampani noma ukusebenzisa uhlelo lokusebenza lweselula. Wayala le-SIM kuzoletha ehambisa. It kungabuye Yezwakala amaphuzu daba, ikheli lapho izoboniswa isicelo. Uma amaklayenti babe nobunzima usebenzisa amasevisi, Yota-ukubeka opharetha mobile uzothumela ngokuseseka yayo, zingabantu kunesidingo sokuba ukusebenza efanele-SIM khadi. Ligcizelela nokuxhumana ezithintekile umphakeli isakhiwo namaklayenti kuyinto ngemigudu inthanethi ezifana wengxoxo bukhoma.

Izibuyekezo

opharetha Ucingo Yota-izibuyekezo ochwepheshe kanye nabasebenzisi ihlukile kakhulu. Bangakwazi cishe oluthathwa ngezigaba ezintathu. Eyokuqala libhekene ikhwalithi yamasevisi zokuxhumana. Esesibili - inqubomgomo intengo inkampani. Okwesithathu - amathemba emakethe ye-opharetha entsha. Ngokuphathelene ukubuyekeza uhlobo lokuqala kungashiwo ukuthi ngokuvamile, zingabantu esihle. Lokhu akusona isimanga, ngoba Yota inkampani kakhulu isebenzisa ingqalasizinda "megaphone", okuyinto cishe hhayi eliphansi in processability kuleyo esetshenziswa nezinye opharetha. nemibono wochwepheshe mayelana amanani ahlukene.

umkhiqizo Premium

Yota-mobile opharetha yamanani izipesheli, ikakhulukazi amakhasimende ingxenye premium. Njengoba ukuqhathanisa okulula kubo, ukubala nalawo aba "MegaFon", izinzuzo zabo esingabonakali kalula. Ikakhulukazi ngoba kukhona ibhalwe imikhawulo iyasebenza internet. Kukhona elinye futhi iphuzu umbono, lapho amazinga Yota ngempela ukujabulisa. Iqiniso liwukuthi uthole ngenkokhelo yenyanga ruble ngenyanga 300 internet angenamkhawulo ngempela (uma ingangqubuzani nemithetho yokusetshenziswa kwawo, yona ethi ingenamahluleli imikhawulo zomgwaqo, ijubane, njll) bengayi zonke opharetha.

Abasebenzisi abaningi, ngasendleleni, umxhwele isiteshi yokuthengisa ukuthi ihlelwe opharetha Yota-mobile. impendulo kwamakhasimende kusikisela ukuthi kwezidingo express - akuve elula. Ungakwazi oda le-SIM kuphi emzini, ekhaya ukusebenza.

Ukusabalala

Sisebenza kahle kangakanani opharetha entsha isilungile ukukhonza amakhasimende isici Ukusabalala? Konke kuncike, ngokuyinhloko, kwi ubuchwepheshe isicelo. Yiqiniso, Yota-mobile opharetha Ukuhlanganisa for 2G-3G amazinga, inikeza cishe kuyo yonke indawo, uma sikhuluma emadolobheni lapho sisebenza khona.

Enye into, uma sikhuluma ubucwepheshe bakamuva esekelwe 4G. Kulokhu, lowo uqinisekisa Yota-mobile opharetha Ukusabalala kwasakazwa, ngisho noma sikhuluma eMoscow ayilingani njalo. Ngesikhathi esifanayo, ukuze kuhlangatshezwane nezidingo eziyisisekelo zokusebenzisa i-Internet ngokwanele zalezo izinsiza ihlanganisa 3G ejwayelekile. Njengoba sazi ukuthi amakhasimende Yota ukulayisha amafayela amakhulu akuyona kufiseleka, isidingo esiwusizo ngesivinini mkhulu kunezinhliziyo 3-4 Mbps, okuvumela 3G, kungaba ongaphakeme.

ukumaketha

Empeleni, cishe izimpendulo agcwele amathemba emakethe entsha inkonzo engenantambo umhlinzeki, ungakwazi ukukhuluma ngokwehlukana. Kukholakala ukuthi we Yota, ngokukhethekile, akuyona ngempumelelo ngokuphelele kwe-aspect elibanjwe iziteshi yokuthengisa. Njengoba sishilo, ukusatshalaliswa-SIM khadi Kwenziwa esebenzisa i-oda nge website kanye ukulethwa yizithunywa noma izikhungo kokukhipha. Lena akuyona indlela elilungile kakhulu, okuyinto abakhethiwe opharetha Yota-mobile, isisebenzi libuyekeza ezinye ejensi kohlaziyo zenzelwe ithoni ezinjalo. Iqiniso liwukuthi ukunqoba elikhulu emakethe kubalulekile ukunqoba iqembu target amaklayenti-10 million. Abantu, udzinga iziteshi ezinkulu ukusatshalaliswa, efana, isibonelo, okudayisa brand inethiwekhi.

Innovations e yokuthengisa

Kunalabo ochwepheshe abakholelwa ukuthi abakhethiwe Yota izinsiza ukusatshalaliswa-SIM khadi, eqinisweni, wamavukelambuso ngendlela yalo. Iqiniso lokuthi ukubandakanywa iziteshi ejwayelekile, ikakhulukazi brand okudayisa amanethiwekhi, izindleko ikhasimende ngalinye kuyinto ruble mayelana 500-700, futhi kuba, njengoba umthetho, okungenani. Uma usebenzisa uhlelo courier, izinga kuyehla cishe ingxenye yako. Enye into ukuthi Dynamics ukusatshalaliswa kulokhu ngezansi. Nokho, kungenzeka ukuba singaphethi ngokuthi Yota izosebenzisa izindlela ezintsha ukusakaza kuphela ekuqaleni ibhizinisi, uma kunesidingo, okujikeleza ejwayelekile, kodwa iziteshi ezibizayo.

Inthanethi akanamkhawulo?

Kukholakala ukuthi ngokuhamba kwesikhathi inkampani ka Yota, imemezela ukuzimisela kwayo ukuze sihlinzeke izinhlelo ukufinyelela ku-intanethi ngefomethi ngokuphelele akukho-umkhawulo, iya imodeli, okungase kube nomkhawulo zizonikezwa. Manje mobile phone opharetha esenziwa nenani elincane kuphela elihlanganyela abasebenzisi (uma iqhathaniswa inani lababhalisile okufanayo "megaphone" nabanye "big abathathu ') anganikeza ukufinyelela okungenamkhawulo inthanethi ngaphandle umehluko wemisindo nemiqondo yamagama (ngaphandle kwalo, imingcele eyayibekelwe ukulayisha" nezifufula ") . Kukhona ochwepheshe abakholelwa ukuthi izimfanelo umgomo ngoba akukho. Okungenani ngenxa yokuthi isilinganiso umsebenzisi Russian mobile Inthanethi ukulanda amafayela kanye nemininingwane mayelana 3-5 GB ngenyanga.

Umsebenzisi akudingeki okuningi

Lomqulu sisonke Siyaqiniseka ku "ejwayelekile" tariff izinhlelo zabanye opharetha mobile, kodwa ngaphakathi kohlaka traffic esikhokhelwa ukuze ruble efanayo 300 ngenyanga. Mhlawumbe, izazi zikholelwa ukuthi, okokuqala, Yota asinasizathu ethile ukulindela ukuthi ingxenye, lapho inkampani ngeke ahlinzeke insizakalo, inani elimaphakathi traffic kuzokhulisa kakhulu maqondana 3-5 gigabytes (ikakhulu uma kucatshangelwa imikhawulo amafayela "sesifufula" futhi usayizi esikhulu), kanye nobuchwepheshe okwesibili, kusenzeka. Futhi ngenxa yokuthi umthwalo nebangomuso iseva kungenzeka kungabi esibucayi kanjalo sisuke inqubomgomo yokunikeza ukufinyelela okungenamkhawulo kwi-Inthanethi.

izingxenye emakethe

Ngenhla thina uthe Yota, mhlawumbe ukugxila ezingeni amaklayenti premium. Okungukuthi, labo abangase babe ukulikhokhela premium amasevisi olungeziwe olunikezwe angenamkhawulo internet ukusetshenziswa. Ngesikhathi esifanayo kukhona inguqulo nomkhakha we-opharetha ye amaklayenti entsha uzobe kulekelelwa futhi yilabo zisetshenziselwa isilinganiso izindleko amazinga. Tom angahlanganyela, isibonelo, inqubomgomo kuzula evumayo Yota.

Zonke izingcingo phakathi ababhalisile we-opharetha manje mahhala sihlanganisa lonke izwe laseRussia. Ngaphezu kwalokho, ngokusho kwabanye ochwepheshe, SMS ongenamkhawulo ruble angu-50 - Izinga yokuncintisana ngempela ngisho kuqhathaniswa "ejwayelekile" tariff kusuka kwamanye opharetha. SMS ongahambanga emfashinini, naphezu kweqiniso lokuthi baye sekwande kakhulu inthanethi zemiyalezo. Nokho, ochwepheshe bakuthola kunzima ukusho, ukuhlaziya amathemba imodeli yebhizinisi enikeza ka Yota, opharetha mobile nini inkampani bahlakulele iqembu elisha target amakhasimende.

Yota - nathi of "megaphone"?

Ingabe sicabanga esincintisana oqondile Yota "MegaFon", naphezu kweqiniso lokuthi yena - ephethwe omunye ehamba phambili opharetha Russian? Ochwepheshe bakholelwa ukuthi lokhu akunjalo. Kukhona izinguqulo olukhulu ngokuphelele kule ndaba. On omunye wabo, "megaphone" isimiso akanandaba impumelelo ibhizinisi elisha ithengiswe Yota. opharetha Ucingo (izinkomba abanye abahlaziyi, okungenani, aqukethe ukucabanga ngaleyo ndlela) bavele emakethe ukuze ukhethe ingxenye ukubamba amaklayenti, okuyinto ebalulekile okuyingxenye. Cishe, ochwepheshe bathi, kungenxa isifiso ukuphathwa izinkampani ezintsha ukuzivumelanisa entsha ngokuphelele ngenxa Russian yeselula emakethe niches.

Kukhona inguqulo Yota usephoqeleke ukuba abaleke ukuthuthukisa iziteshi zokusabalalisa engavamile-SIM-amakhadi ngezinga elithile ngoba "megaphone" akanikezanga inkampani isisetshenziswa ngesimo siqu nomthengisi inethiwekhi yayo.

Yota namaketanga okudayisa

Kukhona umbono wokuthi banikezwa ithuba ku-opharetha mobile angasebenzisa esikhathini esizayo. Kodwa kuze kube manje njengoba ubufakazi owawudalwe ochwepheshe ngokuphathelene imisebenzi eyenziwa opharetha Yota-mobile, ukubuyekezwa kanye survey kumaphothali ngokwezihloko, inkampani izama ukuxoxa umthengisi level "Euroset" futhi "umxhumanisi". Ngakho-ke, ngisho noma ngabe uphethe inkampani futhi akayigaguli ukuvuma ngekhanda ukubandakanywa inethiwekhi nomthengisi, Yota ngeke sesinesisetshenziswa sokuphumula. Nakuba umthombo lowo opharetha Yota-mobile, kuvumela ukuxhuma ngokwanele ngokushesha, kanye nokungaba ikhasimende akubalwa bheka ukuze ubone ezinye izinketho, ezifana ukushaywa sha ehhovisi okudayisa.