Yini efihla nomkhiqizi Elithi "Ariyeli" powder

Noma yimuphi wekhaya uyazi indlela engcono bawashe izingubo ezivela ndawo, kuzwakala. Izikhathi lapho ukugeza ke wathatha inxenye ngosuku futhi eziningi umzamo, yadlula, futhi manje cishe zonke zokuhlala babe imishini yokuwasha.

Ukuze kube lula ukuphila kwama Homemakers yesimanje, abakhiqizi yokuwasha ziye zasungula inqwaba ezahlukene yokuwasha izimpushana nama-gel. Kodwa akubona bonke abantu uyazi ukuthi brand ethandwa kakhulu, kukhona enye inkampani - I Procter & Gamble. Kuyinto nomkhiqizi Elithi "Ariyeli" powder - omunye ethandwa kakhulu ezweni lethu. Umlando we brand waqala isikhathi eside kakhulu, kodwa kungaba nqampuna umhlabeleli ezweni lethu?

Inkampani P & G - umenzi Elithi "Ariyeli" powder

Nakuba imishini ekwazi ukuzilawula egeza yazibonakalisa kwaduma kuphela phakathi nekhulu leminyaka eledlule, I Procter & Gamble yasungulwa kakade 1837. Khona-ke Uilyam Prokter (Svechnikov) noJakobe Gamble (mylovar) bakwazi ukwakha inkampani ehlukile hhayi kuphela langena phezulu engcono brand emhlabeni, kodwa wakwazi ukugcwalisa cishe ngokuphelele eziphethe imakethe yomhlaba wonke.

Umkhiqizi ikusasa powder Elithi "Ariyeli" wakwazi ukunikeza amakhasimende ethu imikhiqizo izinga hhayi kuphela, kodwa eqinisweni kungenzeka kuphela ukulondoloza ukuhlanzeka komuntu siqu kuphela. Ngaphambi kokuqala US Yombango, uWilliam engumthengisi noJakobe bakwazi ukuthenga inqwaba itiyela, okuyinto eye yabenza bakwazi ukuqhubeka nemisebenzi yabo phakathi nempi.

Ngemva kwalokho, inkampani usebe brand futhi waqala ukukhiqizwa insipho ukwenziwa. Ukufohla kuqala kwakungumprofethi insipho Ivory, okungasekelwe waminza emanzini futhi wahamba phezu kwamanzi. Ngenxa umkhankaso ezinhle ukukhangisa inkampani liye landa ngokuya ithandwa.

Ngokulandelayo, iminyaka eminingi P & G hhayi kuphela uthuthukise imikhiqizo yabo, kodwa futhi wakwazi nokuqhuba umkhankaso wokudayisa ngempumelelo. Uhlelo "ukuphathwa brand", olwasungulwa abakhiqizi, yaba nemiphumela emihle, futhi namuhla inkampani engaphezu kuka-40 brand emkhakheni amakhemikhali zasendlini kanye izimonyo.

Ukugeza powder Elithi "Ariyeli"

Brand Elithi "Ariyeli" eziye zanyatheliswa kuyi 60s kwekhulu lama-20. EYurophu lehla ngokushesha inani Yaqala yasheshe ngenxa kahle kanye nokungabikhona kokuncintisana ehloniphekile emakethe.

Ekuqaleni, le mishini zavezwa okwesikhathi semi-automatic, ngemva kwakukhona powder lokuqala Elithi "Ariyeli" Machine. Ngokuhamba kwesikhathi, ibanga ungeze ukugeza si kanye nama-liquid ibala removers, ukuze emazweni ase-European lokhu brand namanje onesikhundla ehamba phambili emakethe.

Nokho, i-brand isibe ethandwa kakhulu kuphela, i-Eurasia. Ngokwesibonelo, e-America, the yokuwasha ethandwa kakhulu neyaziwayo ngokuthi "Tide" - omunye umkhiqizo kusukela P & G

Yini eyingqayizivele mayelana leli thuluzi?

Okokuqala kubalulekile ukuqonda ukuthi ukukhangisa - ukuhweba motor. Elithi "Ariyeli" ERussia, uvele 90 zokuqala. Ngokwemvelo, inkampani marketing esiyingqayizivele usumisiwe kule ndawo, okuyinto ngempela athumba izinhliziyo besifazane abaningi.

isiqubulo yenkampani -! "Ingabe nje ihlanzekile, kodwa singenabala ehlanzekile ', Yikuphi kwakuzwakala zonke izikrini yezwe futhi wamemezela esiphumelelayo ekuvimbeleni izinhlobo eziningi amabala yanqoba abathengi. Umkhiqizi powder Elithi "Ariyeli" ngempela athuthukiswe kahle ukukhangisa umkhankaso, futhi naphezu kuqhathaniswa okusezingeni eliphezulu isigaba intengo, lokhu brand ithandwa kakhulu emazweni CIS.

Thina yanqoba ukukhangisa hhayi kuphela, kodwa futhi inhlanganisela engavamile. Ngokwesibonelo, ngaphandle izinto ngoba izindawo otstiryvaniya ku izimpushana seziqala ukunezela nezivimbelakuvunda imibala, Indwangu izingxenye ukuthambisa, izingoma elimnandi. Futhi bethatheka abathengi kanye uhlelo evikela umshini wokuwasha kusuka esikalini ekwakhekeni, ngaleyo ndlela kunciphisa kakhulu ithuba zokugwema ukuphuka. Ngakho-ke, yaduma kakhulu Elithi "Ariyeli" - powder, ogama intengo 50% kunakunoma abakhiqizi ezifuywayo, Nokho, amakhasimende akuzona kuphithene.

Ngokuhamba kwesikhathi, kukhona zenyathi ezihlukahlukene sha: Elithi "Ariyeli" (othomathikhi) lombala, ezimhlophe futhi enza izinto ezihlukahlukene, Professional System, 5 izinkanyezi + Machine "Lenore", gel okugeza Amaphilisi Abonayo wokugezela ibala removers.

Ingabe Elithi "Ariyeli" iyona engcono?

Kwakuqala ukwanda, lokhu brand akuyona ukukhangisa kuphela, kodwa futhi izinga. Futhi kulabo ukuthenga Elithi "Ariyeli" (powder), intengo akunandaba, njengoba nezinhlobo eziningi izindawo ngempela ukubhekana kangcono kunabanye. Ngaphezu kwalokho, izinhlobo eziningi izimali zenzelwe ukugeza ngamanzi abandayo, ngaleyondlela kulondolozwa lendwangu Ukushisa tincenye umshini wokuwasha.

Half a amakhilogramu powder Elithi "Ariyeli" (othomathikhi) kubiza ruble 300-350. Yiqiniso, zikhona analogue futhi ashibhile, kukhona ngisho manga yalesi brand, kodwa balindele ukuba nemiphumela emihle akudingekile. Gel wokugezela kanye ibala removers ezibizayo: ilitha gel - ruble 300, ibala remover - mayelana esilinganayo 450 ml. Nokho, nakanjani, ngaphandle amaphilisi alahlwayo, washintsha ngempela kancane.

Omama bamakhaya kubhekwe ngempela yezindlela ezingcono kakhulu powder Elithi "Ariyeli". Izibuyekezo ngaye cishe njalo omuhle, nakuba abaningi intengo ukudida. Kodwa uma abathengi bazimisele ukukhokhela ngisho naleli nani bikho izindawo, kuphela kuqinisekisa ukusebenza kwaleli thuluzi.