Umphathi wokuthengisa Izinsiza kusebenza Sales. yokuthengisa Ngempumelelo amasu

Ukudayiswa kwezimpahla nezinsiza - isisekelo yiliphi ibhizinisi. Kusukela ngesikhathi lapho abantu wadlulela nemizana yemali waqala ukwakha izimpawu zokuqala ukuphathwa yokuthengisa. Trade kahle kuthinta ngqo zezimali inhlalakahle izinkampani yesimanje. exchange loluhlelekile izimpahla noma amasevisi ngenkokhelo akwanele - izimo wokuncintisana ezikhulayo eyodwa kuphela othengisa eziningi inqwaba amakhasimende. Kukithi umsebenzi umphathi kuxhomeke ngalezi zinkomba, futhi lokhu kungenxa ukubaluleka yokuthengisa ochwepheshe.

umphathi Yemfanelo

Kunengqondo ukuphetha ngokuthi into kuphela lokho okudingekayo kwimenenja - ukunikeza umkhiqizo, bese ibhizinisi iklayenti sika. Noma othenga noma enqaba. Kodwa nge ngale ndlela qakala abathengi ezingaba futhi izingozi inkampani musa ukuhlala kuzo umsebenzi - izithameli aphansi bamukele inkampani imbangi, lapho yokuthengisa umuntu yokuthengisa amasu yingcweti ezijulile nokusebenza. Ngakho-ke, uhla yemfanelo yomphathi yokuthengisa kuhlanganisa lahlukene imisebenzi, kuhlanganise:

• yokuthengisa okuqondile, ukuphathwa yokubika, kanye Consulting.
• Ukwanda yokuthengisa amavolumu.
• Ukwakha nokugcina ubudlelwano ne main ikhasimende base.
• search ejwayelekile futhi "verbovanie" amakhasimende amasha.

Njengoba ithuluzi umphathi izingxoxo Kuhle kokusho, sisebenze yolwazi, nokwamukela izingcingo, nokunye .. Ngaphezu kwalokho, e uhlu imisebenzi kungafaka okuthiwa isilawuli isitokwe ngesevisi yokuthengisa izindawo.

Umphathi izithiyo

Ukuze uzwisise zonke ezicashile ukusebenza namaklayenti nokuthi, eqinisweni, kubalwa ngumphathi yokuthengisa yokuthengisa ubunjiniyela, kufanele unqume ukuthi okushiwo umsebenzi amaphrofayli uchwepheshe. Ngokungafani imizamo implementer ukuphathwa ezivamile bagxile the "elapheke" indawo amakhasimende. Iqiniso lokuthi priori, akuzona zonke inkampani noma abathengi yangasese abazimisele ukuchitha isikhathi sabo zikhangisa. Umsebenzi ngokuhamba kwesikhathi iyona ukukhangisa imikhiqizo noma amasevisi. Ngakho-ke, kukhona nobunzima kule ukusatshalaliswa izimpahla, futhi kumelwe azinqobe ukuthi umdayisi wezincwadi. Baxoxisane amaklayenti, naphezu manqikanqika sobala ukuba lusebenzise amasevisi yenkampani, mhlawumbe okwamanje ukhiye emsebenzini umphathi. Futhi ukusiza kulokhu kuza lonke iqoqo amasu okuhloswe ngazo okwandisa yokuthengisa.

Inqubo yokuthengisa asebenzayo

Kukhona okuningi izeluleko namathiphu ochwepheshe emikhakheni ehlukahlukene, ebangela yokuthengisa abaphathi. Lokhu kungenxa kakhulu amasu ngokwengqondo enqophe iwumgomo oyinhloko - ukukholisa iklayenti ukuthi uyidinga ngempela yini ukuba umkhiqizo noma isevisi ezihlongozwayo. Indlela ephumelela kakhulu yokuthengisa amacebo uvumele inqubo ukukhangisa bevela kuzo zonke izinhlangothi - kulokhu omunye ebaluleke kakhulu ukubuka kusukela iphuzu umthengi umbono. Lokho empeleni udinga? Ngokwesibonelo, umphathi yokuthengisa amadivayisi obuchwepheshe ngemva kokuqala ngeke anikele kudivayisi iklayenti awuzange ekuqaleni ngamakhasimende.

Imithetho eyinkimbinkimbi aida

Aida uhlelo kunazo ngokunembile futhi ngamafuphi lidlulisela izimiso ayengasekela kubo emasu ukwandisa yokuthengisa. Singasho ziqala ngale ndlela:

• Ukunakwa - ziyamkhanga. Kahle washayelwa umusho wokuqala uyokhanga ikhasimende, ekuqaleni esisogwini ingxoxo isiphakamiso.
• Isithakazelo - avuse isithakazelo. Ukuze leli su umphathi Wokuthengisa sihlinzekela isikhalazo ngqo imisebenzi inkampani uzuza futhi eluqhathanisa izidingo imikhiqizo ithengiswe.
• Desire - imbangela isifiso. Phawula indlela iklayenti kungathuthukisa indlela osebenza enkampanini, uma enquma ukusizakala imikhiqizo enikezwayo.
• Action - ukuletha iklayenti ukuba lithathe isinyathelo. Izimpawu zokuqala ukuthi iklayenti ongamelene ukuxoxa ezijulile, akufanele ahlale ngaphandle ukunakwa umphathi kakade. Kufanele unikeze zonke oxhumana nabo kanye nemibandela izingxoxo olwengeziwe.

Ukushayela kwezindlela abandayo

Omunye amathuluzi ukuze ehambisana iqoqo amasu wathi. Kuvamile kakhulu izinkampani ezinkulu, kwetfula imikhiqizo ezibizayo omningi. Ngokwesibonelo, ubiza abandayo nokugijima yokuthengisa umphathi we- ukwakhiwa imishini, okuyinto ikhale i abalingani ezingaba khona. Shaya ucingo, onguchwepheshe kufanele baqondiswa kuphela izinhloso esinomusa, ukuqonda izidingo umamukeli, kanye uzilungiselele ukwenqena ukuxhumana. Lezi izingcingo kukhona ezivamile "isikhali" lwabaphathi futhi adinga amandla amaningi. Ukuze wenze 20-30 ubiza usuku kudinga ukuqeqeshwa okuhle kokuqala, yebo, emakhonweni onolwazi yokuthengisa amasu.

Ubuchwepheshe isebenza nge ukwehluleka

abaphathi Iningi uzame ngamasevisi noma imikhiqizo nazo ekuphikeni - e ngandlela-thile, kubonisa zokungazimiseli abambisane nomthengisi. Indlela eyinhloko ukuthuthukisa isimo ingenye amasu okuthiwa Aikido ngamazwi. Njengoba umfanekiso yaleli su kungaholela icala lapho umphathi yokuthengisa ekhaya Imishini inikeza esiqandisini futhi kokwenqaba ukuhlangabezana ngenxa yokuthi iklayenti seluvele yisibonelo esihle. Uchwepheshe, esikhundleni salokho, kuthatha isikhundla interlocutor, siphawula ukuthi ikhophi Owesibili imishini ezishibhile, nakanjani sibe engadingekile.

Kuyinto ephawulekayo ukuthi lo mshumayeli iqhinga, umthelela okuhloswe ngalo impumuzo ukucindezeleka - kubonakala ikhasimende, umphathi weza isikhundla sakhe futhi waqaphela yini kungafanele kuthenga. Leli gebe kudala kakhulu, lokho ukufuna abaphathi professional - ukuthembeka umdayisi, okuyinto libhekene, umthengi kulula lokukholisa emnene.

Khona-ke, uma kwenzeka kuba khona elinye ibinzana - yithi, imishini ezihlongozwayo iyatholakala sisebunyeni, njengoba abanye kakade ngazuza abasebenzisi eyajabulela esiqandisini tekusebentisa izinga yayo jikelele. Yiqiniso, ngamaphesenti angu-100 asikho isiqinisekiso lokho okushiwo yikhasimende yikona qiniseka "luma" futhi uyoba isibonelo, kodwa isilinganiso yokuthengisa umuntu yokuthengisa ithekhniki le kuvumela we 10 Ezimweni ezinjalo, okungenani phambili nengxenye kuya ngomphumela yimpumelelo.

amakhono Basic ukuphathwa

Manje ungakwazi uthinte ezimfanelweni siqu umphathi yokuthengisa ukuqeqeshwa. Isazi omsebenzi wakhe ihlobene ukuqaliswa imikhiqizo kanye nokuhlinzeka izinsizakalo okumele akwazi ukuthole lulwimi ezivamile izigaba ezahlukene zabantu. Lokhu buvezwa izimfanelo ngamunye - .. inkulumo Kuncono, ekuqaleni imfundo enhle, charm siqu, nokunye futhi sokuqeqesha esibalulekile futhi ethize ukuthi uzokunika siqonde indlela inqubo esebenza ngokomthetho, yokuthengisa ngempumelelo ohlangothini oluthile. Ngakolunye uhlangothi, amakhono ezifana "Ukukhangisa futhi PR" futhi "Management", kusekelwa ulwazi uhlaka kwezomnotho kanye zomthetho, kuzokwanda nakanjani amathuba okuthi umsebenzi wokuziphilisa omuhle.

umphathi nesisusa

Njengoba singabona, umsebenzi umphathi akusilula. Izingcindezi eziyinhloko ngokwengqondo nemvelo, kodwa abanye ochwepheshe umkhakha wale phrofayela uhlangabezana sina ukuhlolwa ngokomzimba - isibonelo, uma ufuna mathupha ukuhlangabezana namaklayenti eziningana ngosuku. Ngakho umbuzo uwukuthi, yini kusishukumisele ngokwabo lezi zisebenzi? Yiqiniso, i-yokudla kubalulekile ngikhiphe inkongozelo. Ikakhulukazi ukuthi inkokhelo lwabaphathi kwakhiwa ikakhulukazi umphumela yokuthengisa siqu.

Ngakolunye uhlangothi, asikwazi ayifakiwe kanye isici sothando ngomsebenzi wabo - isibonelo, umphathi yokuthengisa ubuchwepheshe bama-computer, okuyinto eduze emhlabeni of technology ephakeme, maningi amathuba okuthi ngeke anikele noutbkuki, abanyathelisi, amaphilisi, kanye izesekeli ahlukahlukene. Ngezinye izikhathi abaqali, wazisa amakhasimende, futhi ukhulume okwamehlela kokusebenzisa umkhiqizo wakho - is nakhona kwafezeka ithemba yekhasimende futhi jikelele ingxoxo ibhizinisi iqala ukuthatha izici enobungane. Mhlawumbe lena yiyona ndlela umphumela engcono ezazifunwa yimuphi umphathi.

I enhle umphathi - kuyini?

Ongoti ezingeni phezulu zathola imiphumela Amazing yokuthengisa. Ngakho-ke, ukuze abaphathi abanamakhono professional "ukuzingela" abaningi ukuqasha kuphinde abasebenzi ejenti abafisa ukuthola umsebenzi ezibalulekile. Yini ehlukanisa la isibhamu? Nakuba ukuphelela akunjalo, i-portrait esikiselwayo ekahle umphathi yokuthengisa libukeka kanje: indoda iminyaka 30-40 ubudala, ngolimi "okwesikhashana" (ngendlela enhle), Muhle, ocabangayo, ulwazi lihle yokuthengisa amasu ukuthi NLP lezisekelo, njll Ukuze .. lezi zimfanelo, ungakwazi ukwengeza ikhono lisabela ngokushesha emaphuzwini interlocutor, ukuze silondoloze uthi ngokomzwelo kuhluke isineke sihlale enobungane.