Ukukhangisa Native: imiqondo eyisisekelo, izibonelo, ukusebenza kahle

Naphezu ezihlukahlukene sobala, internet yokukhangisa ngempela okuyisidina. amabhanela Standard, izigelekeqe, e-mail izincwadi zezindaba, izikhundla yokukhangisa - konke ukudla umsebenzisi, ngakho ngokuvamile kuba umyalezo wokukhangisa ibekwe ngendlela yokuthi akakubangeli impendulo efanele kusukela abahlosiwe. Kunzima ukuthola kuyi-Internet into entsha futhi ekhangayo ngempela, ngakho ukukhangisa bomdabu buthola umfutho eminyakeni yamuva, kubonakala sengathi endaweni ethembisa kakhulu inthanethi marketing.

Kuyini ukukhangisa Native?

Lokhu hlobo lwesikhangiso cishe izakhamuzi zaseBosnia zifana kusuka okuqukethwe evamile, akusiyo sobala, awusebenzi ngalesi siyingi kubangele ubuhlungu kanye nokwenqatshwa, njengoba nokukhangisa ezivamile. Kunalokho, umsebenzisi uyibheka njengesibonakaliso uhlobo imininingwane ewusizo ngokwakho, izeluleko ezinhle, futhi unganakile ufuna ukusisebenzisa ngokwenzuzo umkhuba. Lokhu kungaba sihloko ukubuyekeza, okuthunyelwe, buyekeza isimo sokungakhethi kwesikhwama yokukhangisa, imibuzo noma ukuhlolwa, futhi lokhu kuphakamisa izimpikiswano nezokusigcoba.

I bomdabu zesakhiwo sesikhangiso (kusuka izwi lwendabuko - zemvelo) kufanele kube stylistically efanayo endaweni yesikhulumi kuyo ibekwe futhi ibukeke yezinto nsiza. Kulokhu, lock-plug-in nje ayiboni ke ngiqume kusukela show, okusho ukuthi ulwazi ifinyelela umsebenzisi.

Ngokusho ucwaningo nge AdBlock Plus (omunye Izandiso ezithandwa kakhulu zokuvimbela okuqukethwe okungafuneki), ukukhangisa bokuzalwa lapha phakathi izindawo zokugcina phezu kuyacasula abasebenzisi. Ngokuvamile banake abasebenzisi, it is ngokuvamile bengazi ukwabelana nabangani kanye nomndeni, yebo, uma into Ukufunda iyingqayizivele ngempela, nosizo nehuha.

Zonke izinzuzo zokukhangisa bomdabu

Njengoba sekushiwo, isipiliyoni global yokukhangisa bomdabu libonisa ukuthi imizwelo okungenani kuyacasula futhi abangele engakhi izethameli eziqondiwe, ngaleyo ndlela kwande umkhiqizo ukwethembeka. Ngaphezu kwalokho, zikhona izinzuzo eziningana ukukhangisa bomdabu:

• njalo itholakala kuphi ufuna ukufunda noma ukubona;
• the mnandi okuqukethwe, ayanda amathuba ukuthi izikhangiso "ngizoya kubantu" - umphumela okubizwa ngokuthi "izwi lomlomo";
• cishe akunakwenzeka ukuvimba, futhi ngenxa yalokho, umyalezo wokukhangisa ifinyelela umsebenzisi ncamashi;
• kungaba khona cishe kunoma iyiphi idivayisi multimedia.

Kancane mayelana amaphutha

Noma yimuphi, ngisho ukukhangisa ukuthi kusebenze kakhulu, akuyona into kahle. Ngu nebubi ukukhangisa bomdabu idingekile ukuze nezingozi ukulahlekelwa ithemba, uma umsebenzisi uyazi ukuthi umthombo ezithakazelisayo kolwazi kwenzakala ikhokhelwe ngu abaxhasi. Omunye ethile - yinkimbinkimbi yokudala futhi uzivumelanise okuqukethwe eqondiwe Iwebhusayithi, kanye zibiza yalezi zinhlelo.

ukukhangisa Native e-inthanethi mobile

Namuhla, ukukhangisa ku-intanethi mobile kubaluleke ngokukhethekile ngoba umsebenzisi uchitha ocingweni izikhathi eziningana lungaphezu ikhompyutha. Ithuba kubonakala kuselula kuphela ukukhangisa "okucashile", njengenjwayelo izinhlobo zalo (izibhengezo, izigelekeqe, njll) e kwesigamu amacala kuvinjiwe, kanti enye ingxenye nje casula umsebenzisi, ngithabatha kakhulu kwesikrini encane.

Ubunzima main itholakala lokuthi ukuthi izikhangiso bomdabu kubasebenzisi nesithakazelo, futhi lokhu kwaba yisikhuthazo esingakanani okuqukethwe ukuba izinga okusezingeni eliphezulu ngempela. I Ochwepheshe bayahamba ukwakha izakhiwo ezintsha isikhangiso. Ngokwesibonelo, ukudala ividiyo viral, lwemibuzo ozikhethela noma kwizinhlelo zokusebenza zeselula okucashile umyalezo wokukhangisa.

Ad Native e Instagram

Lonke isiqondiso ukukhangisa ku ukuxhumana nomphakathi Instagram no Facebook. Vele ubeke isithombe ezikhangayo yokuqala usebenzisa umkhiqizo zimenyezelwe, futhi ukwenza kanjalo egameni umsebenzisi evamile, hhayi inkampani. Umuntu ubona esithombeni, uyoqonda njengesinyathelo ukukhangisa umlayezo oqondile, kanye "kukhona, futhi yilokho lena ungenza (noma lokho kanjani uyobheka)." Futhi, mhlawumbe, ufuna ukusebenzisa into uqobo. ukukhangisa okunjalo ngokuvamile sisetshenziswa nabathengisi ngezandla, umklami izinto, amathoyizi abantwana nezingubo.

Ake sixoxe isicelo ngempumelelo ukukhangisa bomdabu ngaphezulu.

Izibonelo "ukukhangisa wazifihla"

ukukhangisa Native livame ukusetshenziswa ukukhuthaza umkhakha ifilimu. Nasi sibonelo esigqamile. inkampani movie Netflix uxhasa isihloko ephephandabeni-New York Times, ku izinkinga iziboshwa abesifazane, ngalokho ababhekana nazo ejele, futhi balindelwe yini ngemva kokukhululwa kwaso. Isihloko intatheli ecela umbono uchwepheshe nombhali memoir "Orange - entsha black" Piper Kerman, Netflix ilethe ukudalwa uchungechunge efanayo. Ngakho, ukukhangisa kanye isithunywa savuthela ixilongo, inkampani uvele esimweni esihle ngokwakho, njengoba wazi, futhi ligxile izinkinga ngezihloko ezihlukene umphakathi.

Esinye isibonelo sizochaza impendulo kubaluleke kangakanani lapho ubheka izilaleli ubuye futhi izikhathi kuyajabulisa. Lapho Buzzfeed indawo yashicilela yokuvota umbono, "Ubungazizwa kanjani afele umdlalo zobukhosi?", Uchungechunge lokugcina umbukiso sibonwe abasebenzisi ezingaphezu kuka-8 million.

I ukukhangisa ukuthi kusebenze kakhulu njalo ukhuluma ngezinzuzo kumthengi. Ngokwesibonelo, Starbucks coffee shop uchungechunge Uye waqikelela isihloko ngezinzuzo ikhofi ngomsebenzi engqondo.

Iwusizo izimpahla ikhangiswe ngokuyimpumelelo kungenziwa amelwe ifomu ezibukwayo. Magazine design indaba ephathwayo Isitayela Ikhaya yashicilela isihloko mayelana "10 izinto ewusizo kakhulu ekhishini," lapho banikezwe 10 ekhishini fantastically enhle yakhelwe yikhasimende-nomkhiqizi ekhishini ifenisha.

Ad Native kancane kancane ikhulela ukukhangisa emakethe yasekhaya. Omunye wemisebenzi yimpumelelo zibandakanya uchungechunge lwezihloko ezithi "nengxenye yesibili", lapho abalingiswa ukukhuluma ngezindawo ezithakazelisayo Kiev, futhi ngezikhathi ezithile kuthiwa izithombe kwi ngemuva imoto yohlobo lweVolkswagen Polo.

ukukhangisa Native, izibonelo okuxoxwe ngazo lapha, kuphela ingxenye encane original kakhulu izindlela kumkhangisi. Kukuphi lapho ungakwazi ngempumelelo beka Ad Native?

ezisekelweni Popular

Lapho ukubeka "ukukhangisa ongabonakali" ukwenza kubonakale?

1) izihloko sokuheha (isibonelo, self-catering) - umthengi unikezwa i impahla ezithakazelisayo, okuyindawo zingathola kwanoma iziphi izinzuzo ezingokoqobo bona.

2) Blogs - abasebenzisi azibonayo ukukhangisa ngaphesheya ibhodi umuntu odumile noma Blogger ethandwa. Ligcizelela ngaleyo ndlela hhayi umkhiqizo zimenyezelwe, futhi amadlingozi ukusetshenziswa kwalo.

3) Ukubuyekeza - esekelwe umbono onegunya kuqhathaniswa imikhiqizo eziningana, kanye best ikhethwa ukuba axhase brand.

4) Mobile Applications - divayisi ehlotshaniswa ne umsebenzi wenkampani. Ngokwesibonelo, uchungechunge ukuqeqeshwa kusukela Nike noma uhlu lwadlalwayo Pandora.

5) Social Networks - Abasebenzisi wabelane ngezithombe noma okuthunyelwe mayelana iyasiza, ubuhle, ubunjalo, njll yimuphi umkhiqizo.

6) amavidiyo okunobuthi kwi isiteshi se-YouTube.

esikhundleni isiphetho

ukukhangisa Native Kungashiwo kufanele kubhekwe kokutholakala yesimanje ukukhuthazwa ukumaketha brand emakethe. Kuyingqayizivele ewusizo, futhi akabubangeli abantu basabele ngendlela embi kusukela umthengi. Kuyinto ongabonakali, kodwa yonke indawo - efonini wethu, i-computer, engxoxweni nomngane, emakhanda wethu. Sithatha isikhangiso yemvelo kuzinga enganakile, izimpahla okuyinto likhangisa njengoba into besidinga, ewusizo futhi abalulekile. Ngamanye amazwi, Ad Native - lokhu kuyindlela ephumelela kunazo ukuthonya umuntu ngaphandle kwemvume yakhe.

Ngesikhathi esifanayo ukukhangisa umdali kumelwe singakhohlwa ukuthi umyalezo, esizolokhu umyalezo kudingeka zizwiwe ngumsebenzisi, kungenjalo iphrojekthi ezibizayo ngeke nilingenise neminye imiphumela. Bagcine umugqa omncane phakathi ukukhangisa nolaka nezincomo ezisuselwe umbono ogunyaziwe. Ukuqoqa ukubuka okuphambene, uhlole ukuze ubone ukuthi wake wakuzwa, kodwa kulokhu kungenzeka ukuthola umphumela oyifunayo yomkhankaso.