Sales - Yini lokhu? Ngubani Sales Manager?

Sales - lomsebenti emkhakheni wemisebenzi. Ochwepheshe embonini kukhona eyamsiza iyiphi inkampani, ngoba ngamunye endaweni yomsebenzi ngokuvamile uvala eMnyangweni Marketing.

Ukuhlaziya umsebenzi umphathi

Sales Manager e neminyaka yokugcina kwanda kakhulu phakathi okufunwa kakhulu futhi emisebenzini ethandwa. Okunye igama lalo Uchwepheshe - Sales Manager.

Enough simo okusezingeni eliphezulu Sales ufinyelelwe. Lokhu kungenxa ukuthuthukiswa ngokushesha emkhakheni service eRussia. Kulokhu, yokuthengisa abaphathi kukhona umnyombo emkhakheni wemisebenzi kanti ukuqinisekisa impumelelo jikelele wenkampani.

Lo chwepheshe kokwenza Sales - abahlangene professional okuyinto lihlotshaniswa ukudayiswa yini impahla (zikagesi noma impahla). Nokho, laba bameleli yesimanje mkhakha ukuthola isicelo ngempumelelo emikhakheni yemisebenzi (isibonelo, i-ezimakethe zezimali noma yasebhange).

Izindlela sokunquma abaluthole ukhiye Sales

Ukuze siqonde ukuthi Sales, kumele ichaze abaluthole eziyisisekelo. Ukuze wenze lokhu, kungcono ukusebenzisa ezinye izindlela ejwayelekile: repertory grid (J. Kelly.), Izingxoxo noma izigameko ezibucayi. Kungase futhi isetshenziswe indlela ngempela umsizi ngempumelelo ezifana uhlu lwemibuzo, okubandakanya imibuzo amabhlogo asithandathu kokuba isiqondiso inhlangano iphrofayela yomsebenzi. Imiphumela etholwe emva ekufezeni ucwaningo ezifana ingasetshenziswa ukuhlaziya olunye.

umphathi yokuthengisa iphrofayela

Le phrofayela siqukethe amayunithi ezine eziyinhloko. Ngamunye wabo kuhlanganisa abaluthole ezimbili. Block wokuqala ubizwa ngokuthi "izici Siqu" futhi kuhlanganisa izingxenye ezifana ingqondo creative, ukushintsha-shintsha ukucabanga ngenhloso.

Loku kwakhiwa umqondo isetshenziswa isethulo lenkampani noma amasevisi ngamanye amakhasimende ezingaba khona. Ukuzivumelanisa nezimo ngendlela ukuqonda ezinye izici zabantu abadingekayo ukwenza imisebenzi ethile: ukusungula ukubambisana namakhasimende, ekuboneni izizathu yokwenqaba wokubambisana, kusebentisana intengo, ubuningi kanye ukulethwa imigomo. isakhi okunjalo njengoba ukuphikelela, kudingeka yokuthengisa abaphathi sizongena izimo nokubambisana ukugqugquzela noma izihloko.

Eyesibili iphrofayela block kukhona "nokuxhumana" akha lesi zithwala oyinhloko yokusebenzisana umsebenzi yokuxhumana, futhi i-client-igobolondo umthelela.

Imininingwane yalolu amasevisi emakethe

Kulesi sigaba ochwepheshe emakethe ukunikeza Sales uhlobo nezinsiza - la ukuba zithengiswe, kuyimisebenzi ezivamile. Ngempela, emakethe elicwile ochwepheshe anjalo. Bazi ukuthi banesibophezelo ukuthengiswa kwezimpahla lwezigaba ezahlukene, imikhiqizo kanye nezinsizakalo. Ubunzima khona Ochwepheshe onekhono kakhulu ezihlobene yokuthengisa izici imininingwane izimpahla. Ezemfundo kuleli cala akunandaba. Kubalulekile ukuqonda izimiso inzuzo kwezimpahla, ukuqapha izidingo amakhasimende nesibambisene nabo ebhizinisini, kanye ukudalwa funa. Kule ndawo, ochwepheshe umsebenzi omuhle yimpumelelo ongayenza ezomnotho eziyisisekelo.

Nokho, ukuphumelela lizinga lelisetulu yokusebenza kokubili odokotela kanye nabashayeli. Vele uqaphele ukuthi ukuhanjiswa inkampani ezindaweni ezahlukene babe yokuthengisa abaphathi ngokuvamile zihamba (kwesinye isikhathi kungathatha ku-80% wesikhathi). Ngakho-ke, yini Sales futhi yini inzuzo yayo Ungaqonda kuphela, abantu nezimo neselula.

Izici namagadango wokuthuthukisa yokuthengisa yokuthengisa ukukhuthazwa

Lemisebenti yenzelwa ukusetshenziswa kahle kwezimpahla ezipakishiwe. Sales-ukukhuthazwa Kwenziwa uma kunesidingo ukuthola eqinile futhi impendulo ngokushesha emakethe amasevisi. Kulokhu, izimpahla kumele kubhekwe ngokombono umjikelezo wokuphila.

Lo mqondo yazuza emkhakheni ukusatshalaliswa kwayo, ukwazisa ibonisa izigaba yentuthuko lezimpahla izikhundla kusukela ekuthuthukisweni kwabo kuze okwesula emakethe.

Uyacabangela yokuthengisa-ukukhuthazwa kubhekwa hhayi kuphela at the stage of ethula umkhiqizo omusha emakethe, kodwa futhi ngaso esigabeni sokuhoxisa kusuka emakethe okufanayo.

Izinhloso lekumele azuzwe nokusetshenziswa amasu ukushukuma emkhakheni marketing, izinjongo echaziwe inkampani kanye nezici izethameli eziqondiwe zona ngamakhasimende. Umgomo esifushane ukudala elikhangayo ezithile noma ukubaluleka impahla engicabanga ukuthi angaba yikhasimende (izibonelo zihlanganisa ukusetshenziswa izaphulelo ahlukahlukene, emaphaketheni eqinile futhi obusebenzayo). Ngenxa umgomo wesikhathi eside esithathwayo kumiswa umthengi abalazi umuzwa enkulu ukubaluleka ezinye izimpahla.

Kunezinhlobo ezintathu umamukeli esemqoka yalolu format yokuthengisa: abathengi, abaxhumanisi futhi abasebenzi yokuthengisa. Izibonelo ezilandelayo inganikelwa njengoba amasu eziyisisekelo futhi yokuthengisa ukukhushulwa imisebenzi:

• Isaphulelo intengo lapho izimpahla ezibekwe lemali. Kulokhu sikhuluma inombolo ethile izimpahla umlamuli ngentengo ephansi, uma uthenge ethile (bavumelana) isamba.
• Premii- okuthiwa "abashushumbisi", abakhokhelwayo ukuze wabenza nge ukuthengiswa kwemikhiqizo okwedlula imali ebekiwe ngaphambi kokuba isikhathi esithile.

Uyini yokuthengisa-umethuli

Kuphephile ukusho ukuthi lo mqondo lihlotshaniswa amathuluzi ukwandisa yokuthengisa ukusebenza. Ngokuvamile yokuthengisa-umethuli lihlotshaniswa inethiwekhi yokuthengisa okudayisa. Nokho, ifomethi idatha amazinga impela futhi professional.

Lisho ukuthini yokuthengisa-umethuli? Yena unesibopho wokuthatha amagadango anqophe ekwenzeni ngcono ukusebenza kahle yokuthengisa yenkampani. Uma lokhu format yakhelwe kahle futhi ephumelelayo, bese wezentengiselwano ihlinzeka isikhundla alawula Izitolo inkampani yabo, lapho sizokwazi lokufinyelela ukwanda okungamaphesenti baphumelele yokuthengisa.

Umqondo "yokuthengisa-umethuli" axhunyiwe hhayi kuphela izinto ezenziwa abantu, kodwa futhi nenhlangano umphathi yokuthengisa. Ngokwesibonelo, kungase kube ifolda elula nge ifaka isichazi kuzo.