Igama lenhlangano: izibonelo. Indlela igama inkampani?

Lapho usomabhizinisi sifisa libhekisela ehhovisi lentela sokubhalisa inkampani, njalo ubhekene isidingo nika igama ibhizinisi. Isimo ovamile uwukuthi lapho usomabhizinisi akusho cabanga ukubaluleka lo msebenzi, futhi ngenxa yalokho edolobheni kunezindawo eziningi "Indaba-service" kanye "Aphrodite".

Kungani kubalulekile ukuba igama ilungelo siqine?

Ukuze siphendule lo mbuzo, akusho ukuthi ukhumbule ibinzana ubudala kusuka ikhathuni mayelana uCaptain "iZinkinga". Abantu abaningi bakuthathe kalula ukubaluleka igama lenkampani, nakuba ingenye yezingxenye esemqoka a abanekhono ukumaketha indlela. igama Organizatsii- kuyingxenye sha, ingxenye elandelayo logo, ubuso inkampani.

Cabanga igama kumele nawe at the stage of iphrojekthi ibhizinisi. Phela, esikhathini esizayo ngesikhathi kukhulunywa amakhasimende izwi uma kungavela izinhlangano ezifanele enkampanini ethile.

Indlela igama inkampani, ukuthi kuye kwaba yimpumelelo

Lapho ukhetha igama elifanele kumele baholwe hhayi kuphela ubunjalo. zindlela ezibalulekile futhi banganhlanhlatsi, kalula pronunciation, ubunjalo kanye nezinye izici ezidingekayo ukuze ukuguqula igama lesilula lokuhweba. Abakhangisi ukwaba iqoqo imithetho ezisiza ukhethe okukhethwa wayefisa futhi uchithe ezingafanele. Izinto eziza kuqala.

Njengoba kwenqatshelwe ukubiza inkampani

Kukhona imithetho aziwayo inkampani esungulwe ezingeni zomthetho. Ngaphambi kokuqhubeka nithole, bazane kangcono lezi ziqondiso, ukuze uzokhukhula ongakhetha ezimbi ngesikhathi esisodwa. Ngakho, indlela ukubiza Ltd. hhayi bephula umthetho?

1. Igama wezomthetho wenhlangano akumele kakade ebhalisiwe lokuhweba. Engazi noma ngamabomu baqashwe ezingase zephule umthetho. Bese thina kudingeka basabele ngokugcwele.

2. Igama akumelwe nje bagcine ngokufuna kuhluke ngu-100% uphawu lobunikazi, kodwa akuhlanganisi kuye. Uma Abadali brand odumile sokwephulwa kwe-esolwa i-copyright, bona, kanye esimweni sangaphambilini, banelungelo lokufuna. Ikakhulukazi ezingemnandi kuzoba isikhathi lapho umnikazi has isikhathi ukuthuthukisa ibhizinisi lakho, ukutshala kakhulu ekukhangiseni umkhankaso nelogo, ukuchitha ku eziyisikhumbuzo nokunye. Kusukela konke lokhu kubalulekile ukuqeda, futhi ngedumela angcolile futhi asikhulumi.

3. Igama lenhlangano akufanele iqukathe amagama Izikhonzi Russian Federation, izinhlangano zikahulumeni kanye nezinkampani zamazwe omhlaba. Ngaphezu kwalokho, akufanele wabhekisela emazwini, njengoba uNgqongqoshe noma isishayamthetho okusolwa ukuthi salisikisela ukwamukelwa umkhiqizo wombuso. Intela wayengeke ayithande brand enjalo.

4. Akuvunyelwe besebenzisa ulimi olungcolile, profanities, inhlamba. Uma usomabhizinisi ihlela ukufaka ezingeni lomhlaba wonke jikelele, kubalulekile ukuba banakekele igama euphonious ngazo zonke izilimi.

5. Igama akufanele ukudala kuwumbono oyiphutha lowo ukwenaba umsebenzi kule nkampani.

Uyini yokuqamba

Ukuze igama uhlala izwi nje enhle noma uphawu, kubalulekile ukwenza umsebenzi omkhulu. igama ngempumelelo kufanele kube yingxenye sha futhi imali.

Inqubo kokusungulwa, ukumaketha umkhiqizo ubizwa ngokuthi yokuqamba. Kuyini lokhu? Yokuqamba izigaba eziningana, elibuye kuholela izwi oyifunayo - isihloko langempela.

izigaba yokuqanjwa kwamagama

1. Ukuhlolwa inhlangano. Ukunakwa kulesigaba igxile umbono ibhizinisi umqondo, ububanzi, imikhiqizo ekhiqizwa noma amasevisi ahlinzekwa. Yini ekhethekile ngale inhlangano, uyini kulinganiselwa imikhiqizo isigaba intengo inkampani?

2. Isifundo kanti nabantu abahlosiwe. Isihloko kufanele yenzelwe umbuthano ezithile abathengi, elihlanganiswe ubulili, ubudala, isimo sabo emphakathini, Iholo elingakanani, isimo somshado nokunye. Kuye izithameli zakho, ungacabanga akubaluleke ngalutho kulesi sigaba abathengi, lapho ungasebenzisa ulimi.

3. Gxila izimbangi. Brands kudingeke uhlole izinkampani efanayo ufunde ukuthi izindlela marketing basebenzisa ukukhuthaza ibhizinisi lakho, ukuthi kufanele asabele kanjani kubo ngabathengi.

4. Ngesisekelo owedlule izinyathelo ezintathu, nalokho okwakufuneka ukuze abantu igama esizayo. Kungenzeka ukunquma kusengaphambili ukuthi izincwadi eziningi kumele sifake ekhatsi ligama, okuyinto akukhetha izwi, futhi lapho kufanele isetshenziswe.

5. Hlanganisa tinhloko. Kulesi sigaba, ongakhetha ngesisekelo nezidingo iyawakha. Kulawa, impumelelo akhethiwe - euphonious, pronounceable futhi eyingqayizivele.

6. Ukuhlola i-kanti nabantu abahlosiwe. Survey kuzoveza ukuthi okuvelayo ushiye izinketho zakho, iyiphi kwandisa ukuthembeka enkampanini, kulula igama ukulibiza futhi khumbula.

7. ukukhuthala Ngenxa. Kungakhathaliseki ukhetho akhethiwe nezimfuneko ezingokomthetho.

Izibonelo yokuqamba yimpumelelo

yokuqamba Professional ikhomba lezi zinhlobo ezilandelayo igama lenkampani:

• Izifinyezo, nema. Kubhekwe izihloko yimpumelelo kakhulu, ehlanganisa izinhlamvu zokuqala amagama noma izingxenye amazwi. Esinye sezibonelo ezinjalo iyona Kodak. Kubalulekile ukuthi igama esethiwa lona esifushane futhi amnandi.
• Neologisms. Leli gama, okuyinto alikho ngokwemvelo. Akukho lutho ezithakazelisayo ngaphezu igama self-yasungulwa. Izibonelo: Pepsi, Nestle. Omunye minuses kuyinto neologism Kuyaphawuleka ukuthi ongenakuqhathaniswa yini ephathelene, ngakho-ke kunzima ukuba agcinwe ekuqaleni.
• Ukulotshwa, ukuhumusha. Amanye amagama angaphandle uzwakale nesithakazelo ngendlela Russian. Ngakho kwaba khona uhlobo "Wimm-Bill-Dan" ngesikhathi sako, owasungula bathandile igama elithi "Wimbledon".
• Sebenzisa amagama ngendlela efanele noma amagama abasunguli - yindlela enhle ukudala igama elehlukile. Izibonelo: Nemiroff, Ford, Hilton. Le ndlela muhle kuphela uma usomabhizinisi linegama engavamile. Ungasebenzisa noma isiphi isibongo, uma unentshisekelo ukuze beligqula isihloko. Disneyland - isibonelo esihle.

Kunenqwaba amasu ukwakha igama elehlukile le nkampani. Kusukela umbono wabakhangisi kanye nezinkampani efanele wahlanganyela yokuqamba, kulula kakhulu ukuba abazali abazoba ukhethe igama umntwana.

Indlela uhlole igama buyingqayizivele

Ngaphambi ukuze ukhombise yisiphosiso e ehhovisi lentela, kungenzeka yini ukuchitha isikhathi futhi simazi kangcono uhlu oluphelele imikhawulo Code Civil.

Kukhona futhi uhlu lwamagama nokuphathelene kanye izimpawu zokuthengisa ezibhalisiwe ze isevisi intela ku-intanethi, esisekelweni Rospatent futhi kwamanye amasevisi. Okunjalo uyalandisa Znakoved.

Indlela uzivikele mncintiswano

Igama yimpumelelo kungenziwa ehlaselwa izimbangi. Yini-ke siyofezwa? Fans of inzuzo ngezithukuthuku enkazimulweni yomunye kuzodala inkampani anamagama ahlobene. Ngokwesibonelo, ngokudala iwebhusayithi ngokuthi Fasebook umuntu angalindela okungenani eziyinkulungwane hits ngosuku.

Ngenkathi LLC ucingo futhi ugweme ukuhlaselwa igama elihle? Simple ngokwanele. Ngokwesibonelo, abenzi kwenethiwekhi aziwayo yezenhlalakahle isibonelo esingenhla kakade ukhathazwa kungenzeka emaphutsa esipelingi abasebenzisi kanye nelungelo lobunikazi zokuhweba eziningana ezinamagama afanayo. Ngaphezu kwalokho, kukhona abangu esithile sake sagomela ukubhuka, efana igama, futhi kolunye udonga. Ukuze bagweme ukubanjwa, wena ubona kanjani?

Nosomabhizinisi obakhathalelayo isithombe inkampani yakhe, ukwakha eliyingqayizivele, igama esimnandi lingasho Ochwepheshe. Kodwa nge efanele futhi ukutholakala isikhathi khulula, ungakwazi beveza igama bebodwa. Dweba imicabango ezithakazelisayo nemibono kungaba eyedwa noma yosebenza abasunguli yenkampani kanye nabasebenzi. Isimo esibaluleke kakhulu - ukuba bangakushayi indiva imithetho yokuqamba. Ngikufisela inhlahla!