Ibhajethi Iphone Kusukela Apple: Ukuze noma cha ukuba?

Apple has njalo ngonyaka Lisinikeza inguqulo ezehlukene iPhone. Ngokwesibonelo, ngo-2012 eside elindelwe-iPhone 5. Yebo, Apple wadedelwa okuphindaphindiwe impumelelo yakhe, manje imodeli iPhone 5, okuyinto, ngokusho Habrahabr.Mobi, lifaka kuqala phakathi izimbangi zayo mobile ngonyaka odlule.
Nokho, ukukhiqiza imodeli entsha isabelomali lenkampani akuyona ngempela ngokushesha, kusukela iPhone yokuqala, futhi alethe imali engenayo eside. Ngaphambili, Apple uye ngisho Awenzanga Ukubekezelela gajethi, futhi uqale waya lesi sinyathelo kuphela ekupheleni 2012.
Iqiniso lokuthi inkampani uya adedele version isabelomali iPhone wakhuluma emuva ngo-2011 kanye Wall Street Journal ne Bloomberg, baze babiza eseduze izindleko 3000 - 5000 ruble. Abanye baphikisa ngokuthi iPhone izosebenzisa kwagcizelela umzimba plastic esikhundleni ingilazi noma sensimbi, njengoba kwakunjalo ekuqaleni onobuhle ejwayelekile. Abanye, kunalokho, ukuthi umzimba omusha divayisi plastic ngokuphelele, futhi lihambisana metal, futhi ngale. Ukuze nesithakazelo ngokukhethekile imodeli esisha, Digitimes wanezela ukuthi ukukhiqizwa amacala plastic okunye ngeke ashayele ukwenziwa electronics, etholakala e-US, kanye yokugcina plastic-metal imibono kulindeleke engxenyeni 2013 yesibili.
Ngakho, izintatheli bazitshela isixha, okwamanje akekho idatha unacknowledged. Kodwa intuthu ngaphandle umlilo, njengoba sazi, akwenzeki! Inani udlala indima ebalulekile ekuthuthukiseni Android, yesikhulumi isivele alawula emakethe. Ngakho-ke, kunengqondo ukuphetha ngokuthi Apple usebenzela kudivayisi eziphansi umsebenzisi, ngaphandle kwalokho inkampani maduze zisakwazi amafoni emakethe, futhi wawunika abanye abakhiqizi.
Kuyaphawuleka ukuthi iphini likamengameli ukumaketha, Phil Schiller, Shanghai Evening Post ubeke amazwana amahemuhemu mayelana nesabelomali iPhone Chinese iphephandaba:

"Kunemisebenzi inkampani yethu ayisekeli inqubomgomo yokudala amadivayisi ezishibhile, futhi uncamela kuphela ukukhuthaza ubuchwepheshe eliphezulu."

Nokho, ngakusasa kulesi sihloko esifanayo wanyamalala sikhulume iPhone isabelomali.
Dee, futhi yokuthengisa ukukhula Samsung lesi sitatimende ilahlekelwa ngokuhlathulula ukusebenza kwawo, ngoba nathi ngqo Samsung ukuthi Apple kuthatha inzuzo. Khumbula ukuthi Samsung inzuzo ngo-2012 zaba $ 27,3 billion no ngenzuzo $ 189,4 bhiliyoni. Ngokwe izibikezelo 2013 inzuzo akwazi ukuxoxa $ 38-45 bhiliyoni, futhi imali engenayo idlule $ 250 billion. Ngaleso sikhathi, njengoba abangaphezu kwesigamu Apple ngenzuzo kuletha ukuthengiswa iPhone. Ngonyaka odlule, usayizi waso kwaba $ 80,5 amabhiliyoni. Lezi zinombolo ndiyaza umcabango!
Apple uku isikhathi eside Samsung, futhi khona umkhiqizo owodwa kuphela arsenal yayo ngeke avumele inkampani akwazi ukumelana ngempumelelo, badinga umkhiqizo zamanani aphansi. Kodwa igama elithi "engabizi" akusho "ezishibhile". Ngokwesibonelo, emlandweni Apple bekulokhu iPod Shova, i-iPad Mini, okungukuthi, inzuzo imikhiqizo enjalo ingaphezu kwe-mncintiswano, kuba margin zomkhiqizo. Njengoba yaziwa, eshibhe iPad Mini akuyona ezishibhile ngakho umsebenzisi ekupheleni, kuba kuphela ifinyeleleke iPad chungechunge. Cishe, indlela efanayo kuyoba iPhone. Nge izindaba inkampani uzokwazi ukwandisa ithonya lawo emamakethe wokuhlanganisa ezifana China. It is hhayi ngaphandle futhi, ukuthi lokhu iPhone izovela eRussia.

share Apple wemakethe smartphone lehla ngo-2013, ngaphansi kuka-15%. Ngokusho kochwepheshe ogunyaziwe, izinkampani empeleni kudingeka ukudlala yimithetho emakethe, okungukuthi, ukuba sandise umkhiqizo line zayo.
Le nkampani Apple iqede elwa plan, ihlala yodwa ukuqaphela kahle ...