Crowdfunding - a ... Izibonelo crowdfunding eRussia

Njengoba sibangelwa, i-Internet ibe yisikhali imisebenzi more and more. Ake sithi uma ngaphambi inethiwekhi kungenziwa ikakhulu emsebenzini noma kumnandi - kodwa manje izinsiza efanayo zezenhlalo zingaba ahlele noma iyiphi inhlangano, noma ukuthuthukisa umqondo ukudala umphakathi real "indumezulu" nganoma iyiphi akubeka.

Esinye sezibonelo engcono kanjani i-Internet ingase ibe inkundla enamandla lenhlangano nomphakathi wabantu crowdfunding. Lena ukunyakaza empeleni esasisesisha, nesuka eNtshonalanga, eminyakeni embalwa edlule. kwaba ekuqaleni Yiqiniso, nje umbono, kancane kancane yene kulo lonke umkhakha, ivolumu zazo, ekupheleni 2014 balinganiselwa ku 5.1 amaRandi ayizigidi eziyizinkulungwane ezingu emhlabeni wonke. Ngale mali usekelwa yi lenqwaba amaphrojekthi ezithakazelisayo, qala-ups, fundraisers nokuningi.

Crowdfunding eRussia, yebo, kuyinto ingxenyenamba elincani lezi zimali. Nokho, ngisho ezweni wethu ukwakha isiteji ukuze unike amandla liphakathi ukuqoqa imali futhi uyithumele kulabo noma ezinye izidingo. Lokho kuyinto ukunyakaza, izinzuzo zayo nendlela ungakwazi iqhaza - ukubona lesi sihloko.

Kuyini lokhu?

Ake uqale nge kwencazelo "crowdfunding". Kuyinto, njengoba cishe kakade ukuqonda, igama elisuselwa olimini lwesiNgisi, kwakhiwa okuyinto by nokuhlanganiswa abanye ababili - isixuku (ukuhumusha - "isixuku") kanye nezimali ( «utshalomali»). Ngakho, futhi ngokwalo, leli gama lisho "iqoqo okukhulu kwezimali ezivela eziningi abantu."

Lo mkhuba, ngawo sisho crowdfunding - akusiwona ukuthi abantu beveza eminyakeni yamuva. Isintu Sekuyisikhathi eside kwaziwa ukuthi amandla bahlangana (s) ndawonye, ungakwazi nokuqalisa, umgomo ngaphezulu global nabafuna izikhundla. Eqinisweni, ayenakho eminyaka.

Futhi into wukuthi muva uvele ezisekelweni Crowdfunding e inethiwekhi, okuyinto lula kakhulu umsebenzi. Manje, ukuze bamemezele ukuqoqwa imali, ngokwanele ukuba nje uthumele umlayezo ku-yokuxhumana. Futhi abantu abanentshisekelo "uhambisane." Ngakho, kanye nezimali ziqoqwa ezisekelweni yesimanje. Noma ubani onganikela futhi okufunayo. Amamodeli, letisebenta platform crowdfunding, kukhona eziningana.

Ngokwesibonelo, kungase ukuqoqa izindlela njengoba umnikelo yesihle (isib ukwelashwa ingane); njengoba isinamathiselo, kulandele umvuzo (lapho umuntu akunika imali uthola umkhiqizo isampula noma isikhumbuzo kusuka inkampani ukubuya). Imodeli lwesithathu, lapho iqoqo imali, iwukuba izimali - lapho abantu inikela ngemali ukuze enane esigxotsheni endaweni uqalisa.

Kungani na?

Impendulo umbuzo wokuthi kungani udinga iphrojekthi crowdfunding silula. Model okwandisa imali luba Inhloso, okokuqala kunakho konke, ukuze buthelela ethile. Inhloso yaleli qoqo kungaba yini - a imithi oyinikiwe, ukuqoqa igajethi entsha ukubamba umcimbi ukukhulula albhamu umculo, nokunye. Konke kuncike olanda Imali, futhi lokho akwenzayo umuntu (iqembu labantu).

Esikhathini esizayo, zimali zibekelwe ngendlela, njengoba kwakunjalo ekuqaleni ngenxa, isibonelo, imali zimali beze ku-akhawunti eyodwa yokufeza crowdfunding (kukhona abambalwa eRussia), bese ethunyelwe inkokhelo olulodwa ukuthengwa imishini, studio eziqashisayo kanye nokunye. Kwezinye izimo, imali ingakhishwa kanye Initiator of ukuqoqwa ngenhloso yokuthi babonisa isabelo sabo sokuqala. Nokho, kulesi simo, yebo, laba izimali aqashwe ngeso elibukhali.

Kanjani futhi abangakwazi ukuyisebenzisa?

Abantu abakwaziyo isicelo okwandisa imali ngokuvamile ingathathwa. abanikazi Resource wahlanganyela crowdfunding (indawo Russian kanye), ezidla izicelo kunoma ubani ongathanda ukuzama futhi imali ukuqaphela umgomo wakhe. Ngaphezu kwalokho, kuhlungwa futhi ezikhethwe ngokucophelela ukuze kutholakale iphrojekthi uyakufanelekela kakhulu. Yiqiniso, e platform ngamunye has awayo zindlela ngazo ukwehlukanisa zokusebenza ezithakazelisayo kusuka unpromising. Khona-ke le nqubo kuqala imali. Ngokuvamile, kusuka eqoqweni initiators edingekayo ukudalula ngangokunokwenzeka ngawe futhi umbono wakho ukunikeza ubufakazi futhi amaqiniso - zonke ezokwenza ukukholisa wonke umuntu ukuba enze lokutshala izimali zabo.

imodeli umsebenzi

Ngakho, yenza kancane sobala izinto zisebenza kanjani, sibonisa kanjani imodeli crowdfunding project ngokucacile. Njengoba kungenzeka uye ukuyichaza, zonke iqala nge-mbono. Lokho kufanele eze kunjiniyela, okuyinto ke ikhanyisa ke, ubhekisisa nokuqaliswa kwalo bese uhambisa isicelo isayithi ukukhulisa imali.

Lokhu ukwenza ngoba efuna ngokuhambisana nemibandela (isiqondiso) okuphakelayo. Ngokuvamile idinga ngokucophelela ukupenda, lokho luwumgogodla futhi okwakhe semibono yakho ngubani kungase kube usizo, kanjani wena uya liqalise futhi, yebo, lapho futhi malini wena uzochitha ukuze afeze umqondo wakhe. Yonke idatha ushicilela kuphrojekthi, bese wonke umuntu ongazibona futhi wenze umnikelo.

Ngokulandelayo, umkhankaso wakho uqala. Isayithi esabela kuwe kwenkathi ethile yesikhathi, phakathi lapho une ukuqoqa ethile imali. Ngokwesibonelo, ezinsukwini ezingama-30 wephrojekthi yakho kumele uthole dollar ayinkulungwane 100. Kuleso simo, uma ushayele 109 000, abagqugquzeli akunike leyo mali ngoba ukugcwaliseka imigomo yakho. Uma, ukwenza isibonelo, iphrojekthi yakho ikhula amadola (nedobiraet kwinani kunqunywa ngaphambili) ayizinkulungwane 73 kuphela, kubhekwa ayivumelekile. Imali abantu elingalodwa, ubuyele kubo.

izibonelo ngempumelelo kakhulu emhlabeni

Ukuze uqonde ukuthi ukusebenza esikhathini esizayo uma kwenzeka crowdfunding isiRashiya, singakwazi sibheke ezinhle kunazo zonke emhlabeni - yesikhulumi yimpumelelo kakhulu, okuholela imisebenzi yayo, ikakhulukazi e-US Yiqiniso, lokhu Kickstarter. Yesikhulumi for sonke isikhathi ukhona uye eqoqwe izinkulungwane zezigidi zamaRandi ukuze ukuqaliswa imikhiqizo ethile. Lena lenqwaba ekuqaleni abantu abadala, ezinye zazo Usufike engakaze ibonwe eziphakeme.

Kuyini ephawulekayo kakhulu kule ndawo - ngakho-ke ikusasa ngamunye owayekhona ngabanye. Cabanga noma yisiphi umsunguli ekudaleni umkhankaso ngokwanele ezinhle, abakwazi ukuletha umqondo wakhe ukuphila kwangempela, ukulethe umkhiqizo wakho. Okokuqala, likhuthaza abantu ukuba bahlanganyele ukuthuthukiswa, beveza into entsha futhi athusayo; okwesibili, amaphrojekthi ezifana Kickstarter, akuvumela ukudala izinto uyogcina ukushintsha izimpilo zabantu zibe ngcono. Lezi zihlanganisa: amagajethi ezintsha, i-software, okuqukethwe, nokunye okuningi - konke bayozuza abanye.

Projects eRussia

Esisebenza eziningana crowdfunding-amasayithi. Phakathi edume kakhulu yile okuthiwa: "Unthando kusiza", "Tugeza», Planeta.ru, Indiegogo, Kroogi nezinye. Bonke sisebenze amaphrojekthi ndlela ezahlukene, abanye - esanda kutholakala (cishe unyaka owodwa noma emibili). Nokho, lezi sites uze ube naso nesikhathi ukukhombisa eminye imiphumela (ivolumu izimali ezibolekwe). Ngokwesibonelo, BoomStarter - ruble angu-5, Planeta.ru - 10 million nokunye. Eminyakeni ezayo, njengoba ochwepheshe babikezela, singalindela ukukhula emakethe izikhathi 7-9 ngonyaka. Ngakho, singalindela "indumezulu" yangempela into eyaziwa ngokuthi crowdfunding. indawo isiRashiya, ngokusobala, lokhu seyilungiselelwa.

Indlela yokuthola isilinganiso esifanele?

Lo mbuzo ekukhathaza ubani lokuqoqa izimali ngale ndlela. izici eziyinhloko ababili lapha - incazelo umqondo kanye nobudlelwane bayo emphakathini. Ukuze abe, iphrojekthi eqinile ngempela ezuzisayo, udinga ucabangisise injongo yako, ifomu kanye nokuqaliswa izici lobuchwepheshe zokubukwa. Njengoba for PR, incike bangaki abantu uzobe idluliselwe kusuka kuye imali yabo. Ngakho-ke, ukuheha wendawo (hhayi kuphela) abezindaba ngemikhankaso yabo ukukhangisa, ubungeke ayeke.

amathemba

Amathuba olunikezwa crowdfunding (empeleni lena indlela eya ekuphileni-phrojekthi yakho) phambi ngamunye wethu akupheli. Into esemqoka - baqaphe futhi ukusebenza umqondo wakhe, ungalilahli ithemba, uma lutho kwenzeka ngokushesha. Sebenza - futhi uzophumelela! Okuhlangenwe nakho Nenani elikhulu labanye abantu ekufakazisa.