"Yandex Direct": ukuzilungisa, isinyathelo ngesinyathelo

"Yandex Direct" iyithuluzi elinamandla kakhulu ekukhuthazeni imithombo yakho ngokusebenzisa ukukhangisa kwesikhashana. Ngokwezibalo, "i-Yandex" ibhekisela kuma-search engathandwa kakhulu engxenyeni yaseRashiya ye-Intanethi. Ngakho-ke, akumangazi ukuthi abantu abaningi banesithakazelo ekumiseni i-Yandex Direct ngokwayo.

Amathuba we-Yandex Direct:

• Ungabeka "Ukuqondisa" ezweni noma ngisho nedolobha elithile lapho ikhasimende elingase lihlale khona;

• Ukukhethwa kwezicelo zokusesha nokulungiselelwa kwazo, okuzokhishwa isikhangiso semvelo yokukhangisa ;

• Ikhono lokusetha i- "Direct" ukuze ukwazi ukulawula ngokuzimela ukukhangisa kwimiphumela ye-SERP;

• Ukuhlanganiswa kombhalo wokukhangisa ngqo kumakhasimende;

• Kodwa okubaluleke kakhulu - ukulungiselelwa okulungile kwe- "Yandex Direct" kukuvumela ukuthi ulinganise ngokuthembeka uhlobo lwemibuto yosesho, imvamisa yabo, amagama kanye neminye imingcele ehluke kakhulu.

Indlela yokusetha "i-Yandex Direct"

Futhi lapha ngaphambi komnikazi kunoma iyiphi imithombo kunezindlela ezimbili zokukhetha:

1. Funa usizo ezinkampanini ezifanele ezibandakanya ukukhuthazwa kwezinkampani eziyinkimbinkimbi hhayi kuphela ku-Runet, kodwa naku-Global Network ngokujwayelekile. Kulesi simo, zonke izindaba ezandleni zabo zizothathwa ngabachwepheshe. Kodwa-ke, kungenzeka ukuthi ayitholakali ezinye izici zebhizinisi ebhizinisini, ekugcineni kungathinta ukusebenza kwezicelo. Ngaphezu kwalokho, izinsizakalo zezinkampani ezinjalo azikho mahhala.

2. Ukuziqonda ngokwakho ku-Yandex Direct. Ukwenza ngokwezifiso kunikeza izinzuzo eziningana. Okokuqala, umkhangisi ngokwayo angakwazi ukulawula ngokuvumelana nezidingo zokukhangisa okwesikhashana - ngemuva kwakho konke, ngubani, njengoba engekho umnikazi wemithombo, uyazi zonke izindaba ebhizinisini. Okwesibili, ungalondoloza ngokuphawulekayo izinsizakalo zezinkampani zangaphandle.

Ukuhlukumezeka okusobala kwalendlela yukuthi ku-Yandex Direct, ukusetha izandla zomuntu kudinga ulwazi oluthile namakhono, ukuqeqeshwa kwangaphambili.

Yini ongayibheka ngaphambi kokuhlela umkhankaso wokukhangisa

Noma yisiphi isikhangiso kufanele sithengise - kungokwemvelo. Futhi ngenkathi izindleko zayo kufanele zibe ngaphezu kokugcwala imali engenayo. Futhi ukuze lokhu kwenzeke, udinga ukuphendula imibuzo elandelayo ngaphambi kokuqala umkhankaso wokukhangisa ku-Yandex Direct:

• Ungakanani ongayisebenzisa ekukhangiseni;

• Kungakhathaliseki ukuthi ukuqondiswa kwezwe kuzosetshenziswa kanjani;

• Yiziphi izilaleli ezihlosiwe;

• Kudingeka futhi ukuthi ubone ukuthi iyiphi inkampani ye-semantic yenkampani - okungukuthi, leyo mibuzo yokucinga ezosebenza kuyo.

Ukuvama

Ezimweni ezehlukene, kunengqondo ukubhekana nezicelo ezimbili eziphezulu kanye nezikhathi eziphansi. Ukuze uqonde ukuthi yiziphi izicelo ezidingeka kakhulu, kudingeka usebenzise ithuluzi elithi "Ukukhethwa kweZwi" bese uthayipha igama elifanele umbuzo ebhokisini lombhalo.

Ngenxa yalokho, izibalo zemibuto yosesho zizovela ngenyanga ngale nkulumo. Kusukela kulo miphumela, kubalulekile ukwenza umqondo we-semantic.

Ukulinganiswa kwesabelomali somkhankaso wokukhangisa

Ukusetha i- "Yandex Direct" ngokwayo kubuye kuqale ukulinganisa kokuqala kwezindleko zomkhankaso wokukhangisa. Ukuze wenze lokhu, i-Yandex inesithuluzi esibizwa ngokuthi "Ukuhlolwa Kwebhajethi". Udinga ukucacisa isifunda lapho ukukhangisa kwangokomfanekiso kuzosakazwa khona , futhi ufaka izinkinobho ezizokwenzeka ngakwesokunxele kwenkambu. Ngemuva kwalokho, izinhlanganisela zamagama ezihlongozwayo zivela ngakwesokudla, ezingafakwa phakathi kohlu lwemibuzo ensimini engakwesokunxele noma engahlanganisiwe.

Ihlala kuphela ukuze uchofoze inkinobho ethi "Bala" - futhi isevisi izonikeza izindleko ezilinganisiwe zokukhangisa kwangaphakathi.

Lapho izilaleli zikhonjwe, i- kernel ye-semantic yahlanganiswa , ungaqhubeka ngqo ezinyathelweni ezithile zokudala umkhankaso nokusetha. Ngezansi ukumiswa kwesinyathelo ngesinyathelo se- "Yandex Direct".

Dala i-akhawunti

Okokuqala, udinga ukwakha umsebenzisi omusha. Ukuze wenze lokhu, kuzodingeka ucacise isifunda sokuhlala futhi ukhethe enye yezinto: Izinga elikhanyayo noma lochwepheshe. Kusukela ku-Yandex Ukuqondisa isilungiselelo ngokwakho kuyindaba eyinkimbinkimbi, umuntu angagxila kulezi ziqhwa futhi angaboni into esemqoka emva kwabo. Kungcono ukukhetha "ukukhanya" kuqala.

Ngemva kwalokho, udinga uchofoze inkinobho ethi "Qala ukusebenzisa isevisi".

Dala umkhankaso

Okulandelayo, uzodinga ukudala umkhankaso omusha. Ekhasini, kuzodingeka ucacise igama lomkhankaso langempela, igama lakho, ukuqala komkhankaso nosuku lokuphela, usethe isikhathi sokukhomba (isikhathi sokubonisa ngehora), ukuqondiswa kwesifunda, njll.

Lapha amasu okukhuthazwa akhethiwe . Uma umkhankaso onobudlova kepha obizayo uzokwenziwa, khona-ke into ethi "isikhundla esiphakeme kakhulu esitholakalayo" singacaciswa. Kwezinye izimo, kunconywa ukuthi "Bonisa kubhuloli ngentengo ephansi" - ekubekeni okukhethekile noma ekubonisweni okuqinisekisiwe.

Kunconywa ukuthi ufanise isevisi ekhuthazwayo noma izimpahla.

Ukusetha ezindaweni ezithintekayo (i-RSA). Uma ngabe usesho lwe "Yandex" kuphela, kodwa le parameter ingakhutshazwa ngokubeka ipharamitha ku-0%.

Kuzodingeka ukuthi uhlole amabhokisi "kuzibalo zangaphandle", "Izinto zokuqapha indawo".

Uzodinga futhi ukunikeza ikheli le-imeyili, inamba yocingo lokuxhumana, usethe izaziso ze-SMS noma ngeposi.

Thumela isikhangiso

Uzodinga ukulungisa izinto ezilandelayo:

• Isihloko sesikhangiso siyisihloko sombhalo esizobonakala kubasebenzisi be-Yandex;

• Umbhalo wesikhangiso - eqinisweni, kanye nombhalo lapho umsebenzisi azokwazi ukuthi lesi simemezelo sini, lokho okushiwo yi-firm, njll;

• Xhumanisa kusayithi lapho isikhangiso sidluliselwa khona;

• Emasimini "Umthombo womkhankaso" nethi "Isiteshi somkhankaso", cacisa: "yandex" ne "CPC" ngokulandelanayo.

Manje udinga ukuchofoza inkinobho eluhlaza okwesibhakabhaka ethi "Thumela".

Ungaphinda ugcwalise "izixhumanisi ezisheshayo" izinto, ezizoholela iklayenti elingenzeka kwamanye amakhasi abalulekile wesayithi.

Ukucacisa amagama angukhiye

Ukulungiswa kwe "Yandex Direct" kuyaqhubeka. Imfundo iyala ensimini yombhalo wesokunxele ukufaka lelo setha lemishwana eyinhloko efaka ingqungquthela ye-semantic yomkhankaso ngokwamazinga okulindelekile okucela, njll.

Ukuze isimemezelo esenziwe esigabeni esandulele siboniswe ngokwemibuzo ekhethiwe, lawa magama angukhiye kufanele afakwe emamaki okucaphuna. Esikhathini esifanele, imiphumela yombuzo izoboniswa njengoba izobukeka ngqo engxenyeni yokusesha "Yandex".

Kulesi sigaba, ungahle uhlose ukukhomba kanye namagama angukhiye angakalungi-okungukuthi, imishwana noma amagama umsebenzisi angayinakwa emkhankasweni.

Ukukhetha kwama-CPC

Lapha, ngenxa yombuzo ngamunye oyinhloko, amanani okuguquka komsebenzisi ngamunye azoboniswa, kuye ngokuthi ukuboniswa kuzokwenziwa kuphi: kusipesheli esikhethekile noma endaweni yokulethwa okuqinisekisiwe.

Ungacacisa intengo yakho enkulu - okungukuthi, setha ibhidi lakho. Ungabe ushintsha ushintsho ngalunye ngokuchofoza. Izindleko zenguquko eyodwa zidinga ukuhlanganiswa nokuthi umnikazi wensiza angakwazi ukuchitha kanjani emkhankasweni wokukhangisa.

Chofoza inkinobho ethi "Okulandelayo".

Ithumela isikhangiso

Kuleli khasi, ungafaka ezinye izicelo, noma uthumele isimemezelo sokulinganisela ku- "Yandex". Lokhu kwenziwa ngokucindezela izinkinobho ezikrini ezihambisanayo.

Ngemva kwesikhashana, incwadi eneziphumo ezivela ku- "Yandex" izothunyelwa ekhelini le-e-mail elichazwe ngesikhathi sokubhalisa: isikhangiso se-show sivunyelwe noma cha. Kodwa izizathu zokwenqaba, noma kunjalo, azichazwanga, futhi azikho izincomo ekushintsheni isimemezelo se- "Yandex" uma kunqatshelwe.

Kubalulekile ukuphawula ukuthi ulwazi oluyisisekelo olwanele ukuqonda indlela yokulungisa i- "Yandex Direct". I-Google Adwords (ithuluzi lesikhangiso lokukhangisa kusuka ku-Google) isebenza ezimisweni ezifanayo. Kodwa-ke, kukhona ukungafani ngokwemibandela yokuxhumana ne-akhawunti kanye nezinye ukungezwani ezincane kuzilungiselelo.

Ngokusobala, ku-Yandex Direct kukhona okungenzeka ukuthi ukulungiswa, futhi ngisho nomuntu oqalayo uzokwazi ukuvula amathuba okuqala wokuvula umkhankaso wakhe wokukhangisa.