Lego - Ukuzilibazisa for ezincane nezinkulu.

Lego inomlando sasivumela eside ukuthi itholakala ngokuba sibuyele emuva ekuqaleni kwekhulu XX. Umqondo wokuba kwakhiwe brand Lego kanye namalungelo obunikazi, uMnu Ole Kirk Christiansen prepodnos indodana yakhe, owayebizwa lokuqoqa imininingwane ifenisha ezisele, sidilike kubo ngemibala ehlukene kanye Ukuhwebelana nezinye izingane.

Ngakho, ngo-1934, e-Denmark, kwakukhona owaziwa emhlabeni brand emhlabeni. Lihunyushwe kwelesiHeberu elithi Latin "Lego" - "ngibutha." Ekuqaleni, imininingwane umklami babesayenza ezenziwe ngokjuni, ngenkathi studio hhayi Kwakukhona nomlilo, kwabulala version lokuqala lokugcina.

Kulo lonke ikhulu leminyaka, Lego asiyeki kusimangaze abalandeli babo, ngokuba wokuzilibazisa kweqiniso ngoba ezincane nezinkulu. Konstruktr kushintsha njalo, kodwa ngaso sonke isikhathi uhlala womshini impahla - plastic. Namuhla, kukhona ukuthuthukiswa inkampani kanye brand emhlabeni wonke, ngaphandle ukubandakanywa inkampani, kanye abathanda yayo.

Umndeni nezingane - main nezithameli ukusetshenziswa. Umkhaya ngamunye liyadingeka ukwethula eyodwa noma ezimbalwa amasethi Lego. Lokhu kungaba uchungechunge LEGO STAR IZIMPI noma NinjaGo, okuyizinto kakhulu wathenga ngenkuthalo, isibonelo, lapha. ukunakwa okuningi ikhokhelwa ekuthuthukiseni izinkomba entsha. Kuze kube manje, ukudayiswa endaweni WaseRussia, thina kuqukethe LEGO CITY, Atlantis, UMDALI, UDINO, Duplo, GALAXY elizodlala, Technic, Mindstorms, BELVILLE, ABANGANI, UKUNQOBA ALIEN, IQHAWE FACTORY, MONSTER ABALWELI, imibuso, bamabhayisikili abaphambili, izimoto kanye nezinye .

Ngo-1954, ngemva isimemezelo isimiso umakhi jikelele, izakhi kokungathembeki ezishintshiwe, ukuvumela ukudala izibalo zabantu nezilwane.

Naphezu kwazo zonke lezo zikhathi omuhle emlandweni yenkampani, kukhona mlando ongemuhle. Ngakho, ngokwesibonelo e-1998, inkampani waqala ukuba zilimale abalulekile. Lokhu kwaqhubeka kwaze kwaba sekuqaleni kowezi-2000. Esinye sezizathu, abahlaziyi ukuhlukanisa aphansi okuzala ngesilinganiso emazweni ophucukile, ukuthi akusabhekwa ekufezeni ukukhiqizwa imidlalo yama-computer kanye nemisebenzi encintisana. Out of the crisis inkampani ayezibone zokunciphisa imisebenzi emibili nengxenye yinkulungwane, ukudayiswa yayo amafa 5 bhiliyoni DKK.

Kusukela ukuhlaziywa of kwezimali 2009, inkampani wakwazi ukuthola izigidi ezingu-2.2 DKK, okulingana amane namashumi amane izigidi ezingu aseMelika. Izethameli ezimatasa - amazwe abakhuluma isiNgisi, endaweni yesibili Japan. • Inhlalo engenayo inxushunxushu ukukhula yokuthengisa e-Asia.

Angaphezu kuka-120 Abaklami abasebenza kwi ngokudalwa sha futhi nomqondo Lego. Abadali zithi ungafaki lutho kumkhiqizo wakho okungenzeka akufanele kuthakazelise ingane. Ngaphezu kwalokho, thatha ngokucophelela ku-akhawunti izimfashini zamuva, futhi kuphela ke kuvela umqondo lonke, esekelwe okuyinto kwakha umkhiqizo osuphelile.

Kunoma yikuphi, emlandweni sokuthuthuka, Lego usezuze inqwaba abalandeli. Abathandi wenza izinto ezimangalisayo ngilimise statue LikaKristu UMsindisi (ukuphakama 1.8 amamitha), amahlosi aseSiberia ngosayizi ophelele, futhi ukwakha kusuka Lego izitini Printers (58,000 izitini yasetshenziswa).

Yeka amathemba silindele Lego namuhla? izimakethe ezinkulu ukuthuthukiswa - Yurophu naseNyakatho Melika. Russia futhi phakathi ezindaweni zentuthuko. Ikakhulukazi le nkinga amadili nenkampani "inethiwekhi Premium." Kuyi-Internet, ngeke bakwazi ukuthola amadili okuhle futhi amanani super. ikhompyutha MMOG lokusebenza luvele luyasebenza umdlalo lapho kumelwe kwakhiwe universes aphume amabhlogo ke ukuze kuxoshwe ekuhlaseleni namabutho amnyama. Ilungiselela ukuqashisa movie entsha, esiqintini eye yimfihlo, kodwa liveza umqondo oyinhloko uwukwenza ukusizwa mutual nobungane.