Izicathulo zemikhiqizo yamaMascotte enemfashini: ukubuyekezwa

Yini ehlukanisa umuntu ophumelelayo? Ukuba khona kwezicathulo ezinhle zekhwalithi, amafutha abizayo kanye namawashi aseSwitzerland. Uma kunzima ukwahlulela izinto zokugcina, ngoba kuyindaba yokunambitheka nemali, ungaqala ukukhuluma ngezicathulo. Ngokuvamile, ikhulu leminyaka edlule mayelana nokukhiqizwa kwezimpahla, futhi mayelana nomqondo onjengezicathulo zomkhiqizo, hhayi ukuthi kwakungaziwa, kodwa ngisho nenkulumo yayingakafiki. Manje izinhlobonhlobo zabakhiqizi, amanani, ubuchwepheshe obusha namamodeli ngeke ashiye noma yikuphi, ngisho nomthengi odinga kakhulu. Okwamanje, umkhiqizo wezicathulo zeMascotte ezifashini uthola ukuthandwa okukhethekile.

Umlando

Izicathulo zeMascotte zimelelwa kulo lonke elaseRussia futhi libuye libe ne-website yayo siqu. Kungenxa yokuthi ungathola lonke ulwazi mayelana nomlando wokuthuthukiswa komkhiqizo. Ngakho-ke, ulwazi oluvulekile luthi umsunguli wangempela lo mkhiqizo wayengumNgisi owakhula isisebenzi esilula kumnikazi wenkampani. Ngendlela, izicathulo ezibizwa ngokuthi "i-Talisman", noma iMascotte yesiko. Imikhiqizo yayithandwa kakhulu emibuthanweni emincane, ihlangana ndawonye nabantu abacebile kakhulu eNgilandi. Ngokuhamba kwesikhathi, ngo-1995, ukukhiqizwa kwezicathulo, ukuhlanganisa izinga elihle kakhulu namanani afikelelekayo, yasungulwa. Ngesikhathi esifanayo, inqubo yokukhishwa komkhiqizo kuveli yezwe yaqala. Manje umkhiqizo ungowenkampani yase-Austrian, evuselela njalo inqubo yokwakha izicathulo, ukulandelela izitayela zomhlaba futhi ngokuziphendulela isondela ekukhethweni komklamo.

Imfihlo yokuphumelela

Ngokwezibalo ezisemthethweni, izicathulo zeMascotte ziphumelele ngenxa yokuhlanganiswa kwezimo eziningi zomsebenzi oqhubekayo kumgangatho womkhiqizo. Zihlanganisa okulandelayo:

• Sesha imibono emisha;
• Sebenzisa kuphela izinto zokwakha eziphezulu;
• Ukudala imibukiso ehlangabezana nezidingo zefashini.

Ngokusho kokuphathwa kwenkampani, abaklami abavela ezingxenyeni ezahlukene zomhlaba basebenza ekudalweni kwamaqoqo nsuku zonke. Yingakho izicathulo zombili zihlukanisiwe ngenxa yento ehlukile kanye neyindlela entsha yokwenza ukubulawa. Ukuziqhenya okhethekile kwenkampani kuwumsebenzi ohlanganyelwe wabakhi bezindlu ezidumile. Ngaphezu kwalokho, kusukela ngo-2012 iMascotte isiqalile ukubambisana nesinye sezikole ezidume kakhulu zesiNgisi, iziqu eziba yizibalo ezifana no- Alexander McQueen, uJimmy Chu, uJohn Galliano , njll. Lokhu konke kukhuluma ngesitayela esingenakuqhathaniswa sqoqo ngalinye.

Ukukhiqizwa kwemikhiqizo kudluliselwe emafrijini e-Italy, eBrazil, ePortugal naseSpain, kanti ezinye izinhlobo zenziwe ngezandla ngokuphelele. Ukwaziswa okunjalo inkampani ngokushesha kufanele ibe yedwa, inquma ukukhetha kwabathengi ekuqondeni kwabo. Izinto eziphezulu zekhwalithi, isitayela esikhethekile esibonisa ukubhala ngesandla komklami, ukukhiqizwa kwamanye amazwe, futhi okubaluleke kakhulu, intengo ekhangayo - akunakwenzeka ukulwa nezimpawu ezinjalo.

Ukudalula

Ngemuva kokuba ufunde ulwazi oluhle oludwecwe kusuka kuwebhusayithi esemthethweni yenkampani, ucabanga ukuthi: kuyiqiniso ukuthi izicathulo zeMascotte zihle kakhulu? Esikhathini esifundweni ngokushesha kuya ku-banal logic. Kungaba yinzuzo yini ukuba inkampani isebenzise izinto zokwakha zemvelo, mema abakhiqizi abadumile, ikakhulukazi labo abathunga amaqoqo ezindlu zefesti umlando wabo oqala kusukela ekhulwini lokugcina, ukuthuthukisa amaqoqo okulinganiselwe futhi ngesikhathi esifanayo usethe intengo engeyona encane, kodwa ngalezi zindleko Awukhokheli ingxenye yesine yezimpahla? Okuthile akulungile lapha.

Umthombo Weqiniso

Muva nje, uphawu lokuhweba lwezembatho lwaluyinkampani ye-"Mascot-Shuz" LLC. Empeleni, alisho lutho nganoma yimuphi umsuka wesiNgisi walowo mkhiqizo. Kodwa-ke, ngokuhamba kwesikhathi, kwakunqotshwa inkampani yenkampani yase-Austria, kodwa ayihambisani nanoma yini enye ngaphandle kokukhiqizwa kwezicathulo. Isiphetho sibonisa enye - kuyidada elidumayo, ngakho indaba, eqoshiwe kahle esakhiweni, yayingenakulinganiswa ngokuphelele. Futhi akucaci ukuthi lezi zicathulo zomkhiqizo wesiNgisi zafudukela kanjani ngesiRussia, bese ziba yi-Austrian. Sibheka phambili.

Iwebhusayithi esemthethweni

Noma kunjalo, ukuze ungagcini, inkampani idala enye indawo, kodwa kusayithi lwesiNgisi. Ngendlela, akuyona into enhle njengokhuluma isiRussia, futhi, ngokusobala, ayijabuleli ukuthandwa kakhulu, ngakho-ke akukho mali esetshenziselwa ukuthuthukiswa nokuthuthukiswa kwayo. Amanye amakhasi aseRashiya, futhi uma ufuna ukuthenga okungaxhunyiwe ku-intanethi, ikhasi liqondiswa kabusha ngokuzenzakalelayo endaweni yethu yasekhaya yesayithi. AbaseBrithani babengenakulindela izicathulo zeMascotte ngokuqondile eRussia, beqiniseka ukuthi umkhiqizo wabo ungowona.

Ukukhiqizwa

Njengoba kushiwo ngenhla, ukukhiqizwa kusungulwa ezitshalweni zangaphandle. Lokhu kuchaza ikhwalithi yemikhiqizo. Kodwa-ke, ekugcineni kohlu lwezintambo ezincane kakhulu neChina, kodwa ubani ongaqokanga izicathulo ezimbonini zaseShayina? Kuze kube yilapho nje izitshalo zaseRussia zingakhulumi. Kodwa, ngokusobala, wanikezwa amaphutha okwedlule, lo mkhiqizo usenqume ukwengeza iqiniso elincane kuncazelo yalo futhi wabonisa ukuthi waqala ukukhiqizwa kwawo eRussia. Ngendlela, le migqa emibhalweni ayitholakali ngaso leso sikhathi. Ulahlekelwe ngokujulile kulesi sihloko futhi ususwe ekuchazeni okukhulu kwezitshalo zokuqala ezise-Italy, lapho amalebula adumile esuswa khona. Njengokukhonjisiwe, kodwa uthanda-ungaboni.

Mayelana nathi

Ngesinye isikhathi kuwebhusayithi esemthethweni ithumele ulwazi ukuthi isitolo sesitolo sezicathulo seMascotte savula isikhungo saso se-flagship eLondon. Futhi hhayi endaweni ethile, kodwa kusikhungo esikhulu sokuthenga. Manje, okwamanje, lokhu akukwazi ukuqinisekiswa. Kodwa iqiniso lokuthi i-salon ngayinye ihlanganisa imikhiqizo eminingi yemikhiqizo yiqiniso. Futhi uMascotte akafihle ngisho nokufihla, futhi ugqugquzela ngama-epithets amabalabala futhi avuselele, kunalokho, ngenzuzo. Ngakho-ke, ayikho impendulo engathandeki mayelana nezicathulo eziphezulu, kodwa, iqiniso lokuthi amanga ahlala njalo, athembeke ngokugcwele ezindaweni eziyiqiniso, iyasabeka kakhulu.

Mascotte Shoes: ukubuyekezwa

Umkhiqizi uthi izicathulo zinekhwalithi ephezulu futhi zenziwe ngezinto zokwakha zemvelo. Ukubuyekezwa ngesikhathi esifanayo kusho okuphambene. Ngokungangabazeki, kunezindlela ezinhle, kodwa kunezinye izikhathi ezingalungile.

Ngakho-ke, izicathulo zabesifazane iMascotte zihlukile esikhwameni esingakhululekile, izinga eliphansi lokubheka. Isibonelo, amantombazane aphawulwe, izintambo zezicathulo ziqiniswa phakathi kwe-insole futhi yedwa, ngenxa yalokho, kukhona ukuphazamisa kokubili. Ngezicathulo ezibizayo, lokhu akumukeleki. Kukhona ukulondolozwa kokuphela: esikhundleni sezingxenye ezimele (isithende kanye nengxenye eyinhloko) konke okukhiphayo. Ngenxa yalokho - ukugqoka ngokushesha ngaphandle kokubuyiselwa. Izicathulo zasebusika zishisa umswakama, ifenisha ihlala isikhathi esifushane, futhi isikhumba asiqedi nakancane emakhazeni. Ngokwesilinganiso, umbhangqwana owodwa awunakwanele kule nkathi.

Izicathulo zeMascotte zamadoda nazo azishiyi ngemuva kokusebenza. I-sole iyinhlanhla, izithende ziyaqedwa, ukubukeka kulahlekile kweso leso sikhumba, isikhumba siphume ngisho nokuthinta kancane. Naphezu kwekhwalithi yokunakekelwa nokuvikelwa emvelweni wesigwaqo, izicathulo azikwazi ukulwa nokugqoka nsuku zonke.

Isiphetho

Ngokungangabazeki, noma yiziphi izicathulo ezithungwe efektri, lapho kusetshenziselwa khona ukukhubazeka kwezobuchwepheshe, ukuhlukumezeka okuhlukahlukene kanye nomthelela wesintu esivamile kakhulu kunokwenzeka. Kodwa-ke, incazelo enjalo ifanele uma ngabe umbhangqwana owodwa kusuka kwayinkulungwane ubonakala ungenasici. Enye into - izicathulo Mascotte. Naphezu kwencazelo enhle, impendulo yamakhasimende ayijabulisi kakhulu. Ungabhekisela kuzo zonke izici zomuntu ngamunye, kepha akufanele neze zithinte umthamo noma ikhwalithi yezinto ezisetshenziswayo. Kanye nenani elihle lesi simo asamukeleki.