Evgeny Kostin: yini lo muntu aziwa, futhi kanjani waphumelela

emibuthanweni yabo Evgeny Kostin yaziwa, kodwa ukuthi uluhlobo luni lomuntu, futhi igama lakhe kancane kancane kuye kuyanda? Kulesi sizozama ukuqonda lesi sihloko.

Ngubani Eugene Kostin?

Okwamanje, Eugene - Umnyango Shona SeoPult uhlelo yokuthengisa, kodwa umsebenzi wakhe waqala ngo-2007 lapho eqala efanele kwezobuchwepheshe Inthanethi, internet marketing kanye SEO. Kuze 2010 wasebenza enkampanini ephethe ngaphansi kwegama AVAGA eMnyangweni ngokugcwele injini, ekwengameleni iklayenti isiqondiso.

Kostin Landelayo waqala ukuthuthukisa amakhono abo bebheke SEO, ukusebenza i-ejensi lokhu orientation. Kube yaba inethiwekhi abalingani, uye wazakhela yangaphakathi ezishintshayo uhlelo ukukhuthazwa. Ekuqaleni kuka-2012, waba ilungu SeoPult uhlelo.

Yini ayenzayo manje?

Njengoba Eugene Kostin waba inhloko yomnyango yokuthengisa, wafundisa e-inthanethi futhi enze ezihlukahlukene webinars. Ngokwesibonelo, ngo-2014, u-Eugene waba uthisha enhlanganweni "Ashmanov nozakwabo" - Academy anikezelwe internet marketing. Kanti futhi uphinde abe womfundisi esikhungweni semfundo okuthiwa Cybernarketing, futhi webinars wakhe (yena wachitha izingcezu ezingaphezu kuka-200), eqoqwe izinkulungwane 200-300 ukubukwa.

Ngaphezu kwalokho, u-Eugene Kostin - co-umbhali wencwadi ethi "Promotion: izimfihlo wokukhuthaza amawebhusayithi." Lo msebenzi waba ethengwa kakhulu futhi owazuza "Incwadi Award" kusukela Ozon indawo. Akukhona yini lokhu kuyimpumelelo enkulu? Kodwa sifuna ukwengeza okuncane mayelana imininingwane ephathelene nomsebenzi wakhe.

Indlela yokwenza imali ku-ukukhuthazwa Inthanethi?

Ukudalwa ukukhuthazwa amasayithi - akuyona into elula, kodwa kungenzeka wayengomunye wabo ukuqala ibhizinisi, ngisho noma une-ruble ayizigidi 20-30 I-capital kokuqala, i-into esemqoka - umsebenzi onzima. Uqinisile wathi Eugene Kostin, ngoba ukudalwa kanye nokugqugquzelwa amasayithi - iphuzu lakhe eqinile. Wabuye wakhetha ukunika amathiphu ambalwa ezingaba nomthelela Amaholo ngokusebenzisa marketing Internet:

1. Udinga ukulahla osonkontileka. Brokers - hhayi ukhetho best nomholo scheme, isisebenzeli sokukhangisa kuphela double izindleko, futhi umphumela ngisho nelizinga lekubaluleka izindleko. Ngaphezu kwalokho, kuhle ukucabangela ukuthi ejensi ukukhangisa ayilitholi phansi ibhizinisi ibhajethi encane, kukhona noma yimuphi umuzwa ukusebenzisa ngaso sonke? Phuma: ukuthuthukisa isu lakho siqu ezokwenza ukuba ukwazi ukubhekana nezinkathazo ukuthuthukiswa noma ukuqasha kusizwe oqeqeshwayo ukuba umuntu obhekene kakhulu.

2. Uhlelo Sikhungo. Ukuze owayeyazi kahle izimiso internet marketing, kubalulekile ukwazi amagama. Okungcono kakhulu, uma kudlule webinar ngale ndaba futhi ufunde wonke lamakhono abalulekile ukuze umuntu ukuziphatha yebhizinisi izwi.

3. amathuluzi Ubuso bekhompyutha. Self-cwaningo, kumele ube fully aware of emkhakheni wabo umsebenzi, okusho kufanele ube siqu base yakho ulwazi. Eyesibili into ebalulekile - amathuluzi, okungukuthi, ezivumela ukukhuthaza ibhizinisi lakho.

Kanjani inzuzo kuyinto ukuba ibhizinisi lakho siqu?

Ake ngithi nje, ukutshala isinyathelo ezabo internet marketing uyothela ngisho nesenti kuhle, okunye amasevisi SEO-ukuhlaziywa kanye nokugqugquzela amahhala, kodwa kulesi simo baye okunomkhawuko. Ukuze ukusetshenziswa enwetshiwe kuyodingeka babhalise. Akukhona utshalomali yemali kuphela, kuyafaneleka ukuthi konke kuncike endleleni usebenza. Uma ungafunda indlela ukumpintsha zonke juice aphume umsebenzi, njengoba kwenzeka Evgeny Kostin, iyiphi isabelomali encane, noma iminikelo yemali e internet marketing ngeke kukuvimbele ukuba imali ezinhle kule ibhizinisi.

Okwamanje, kunezinhlobo wonke amathuba: ukuqeqeshwa khulula kanye namathuluzi akhona kubasebenzisi izidingo (nakuba ngaso sonke isikhathi mahhala, kodwa ngaso sonke isikhathi ezibizayo). Into esemqoka - ungesabi ukuqala.