AmaRussia izingubo zokugqoka: uhlu, uhlolojikelele

Ngoba noma yisiphi ikhabethe indoda - kuyingxenye ebalulekile ekuphileni kwakhe. Ngayine inezidingo zayo yakhe, ezisukela izinto zansuku zonke kanye nesiphetfo novelties imfashini ukuvela. Ngezinye izikhathi kwanele ukuba ukhaliphile futhi uthenge izinto ezithile jikelele oluzosiza ngokwethembeka kuzo zonke izimo. Ishadi Lezingubo Engingazigqoka incike ngabanye umuntu isitayela, noma kungaba classical, yothando noma sporty, kusukela ukuziphatha kwakhe. Okunye futhi okubaluleke ngokufanayo ubuntu bakhe, okuyinto uhlobo core kwangaphakathi futhi sithinta kumiswa izici zobuntu.

Ngamunye unezela ikhabethe ukunambitheka yakho nombala. Abanye abantu bakhetha Brands angaphandle zokugqoka, abanye ukuhlala ezibophezele production ezifuywayo. Zikhona abakhiqizi eziningi ezifuywayo nezinhlobo siyazi? Asazi benza amaphutha in the Ukukhetha, ngezinye izikhathi ukuthatha brand Russian nowezambatho kwezilwandle, njengengxenye esinikezwe imvume yokuba yisakhamuzi zendawo ngenhloso ukunikeza umkhiqizo wabo igama angaphandle, ukuze andise ukufuneka kubo. Ingabe wayenesizathu esizwakalayo ukuhlukanisa intengo izingubo abakhiqizi ehlukahlukene zasekhaya? Sethula okukhulunywa ngayo kulesi sihloko izibonelo yasekhaya izingubo brand. Ake sizame zokuhlukanisa izingubo brand abakhiqizi isiRashiya izinhlobo kuye kanti nabantu abahlosiwe.

Brand - kuba ulenzela bani?

Ubizwa ngokuyinhloko elihlobene ne-wophawu, lokuhweba. Into esemqoka kuye - ukuma kanye yokusabela nomphakathi. Brand izingubo - indlela olunzulu ukuze izingxenye izinga, izindleko, ngokulandela izimfashini imfashini. Kuyinto imfihlo ukuthi emakethe yokukhanya yendwangu umkhakha nje igcwele ezihlukahlukene izingubo, like brand, kanye ukukhiqizwa ifektri evamile. Ezinye brand esiyazi hhayi amahlebezi, kodwa okwenzeka kuye uqobo, abanye bavame wezwa ngaso sonke ngoba ukuma kwabo ububanzi, futhi ezinye zazo sasingakaze wezwa. Akunjalo ngempela brand izingubo kubize, uhla amanani wehlukile. Kunikezelwe abaklami abadumile iqoqo elite izingubo noma oluphathelene naye lowo "mass imakethe" isigaba izinto ezibalulekile okumele ukwazi ukuzikhethela ukudala ukubukeka lemukelekako ngakolunye uhlangothi - ukugcizelela zonke charm sibalo, futhi ngakolunye - mhlawumbe ukufihla ezinye amaphutha.

Tadisha zokusebenza kwengqondo wazibonela bavunyelwe ngeso lengqondo umfanekiso umuntu ofuna ukugqoka izinto kuphela stylish eyaziwa brand. Njengomthetho, "shopaholic uphawu" - owesifazane iminyaka engu-30 ofuna ukwenza i-career kanye uzibophezele ubuhlobo obufudumele bomkhaya. Utsandza induduzo, ngokuvamile ulalela imibono yabanye. Wayengumngane ijwayelekile eziningi, kokubili Brands angaphandle kanye Russian bezingubo kwabesifazane, uhlu izinto njalo agcwaliswa in ikhabethe lakhe. Eqinisweni, izingubo uphawu senziwa bonke ubudala. Ukuze ubuke stylish, ukulungele ukuthenga akusiyo kuphela abesifazane kodwa futhi amadoda. Futhi choice of izinga izingubo likhulu kakhulu izingane.

Yiziphi emihle nemibi abakhiqizi ezifuywayo yokugqoka?

Russian isembatho brand (uhlu lemikhiqizo ezifuywayo ufanelwe inhlonipho!) Ngezinye izikhathi akuzona eliphansi kuya abathandekayo angaphandle. Abaningi babo baye bazizuzela idumela elihle, bakwazi ukuguqula umuntu eliyingqayizivele, ukugcizelela nesithunzi sakhe, ukuzethemba. Ukukhokhela izingubo ezinegama angaphandle, uzokwazi nokuthi uzimisele yini akubona bonke. Abanye bangase bangathandi intengo, kuyilapho abanye bazibheka alwa, futhi kungukuthi bayichezukisa ukushintsha isiko. Ngaphezu kwalokho, izinhlobo eziningi Russian izingubo akuzona eliphansi in izinga kanye nomklamo izixazululo 'abafowabo' abavela kwamanye amazwe, njengoba ubuchwepheshe tibuye Western. Basuke ingashintshwa ukuze sezulu yethu, izimo ngezinye izikhathi kakhulu impela ngokhahlo futhi ishibhile.

Ubani akazange umxhwele uhla amangalelwe imikhiqizo abakhiqizi Russian abangafuni ukuba njengalona abanye, futhi ufuna zidonse ukunaka kwanoma okukhethekile into brand untwisted, uhamba ngoba yezitolo Italian, isiJalimane, British, American, imfashini boutiques French abadumile. Lapha into esemqoka - Ungeqisi it, musa ukudlala isikhathi eside kakhulu, khumbula ukuthi into eyenza umuntu, futhi okuphambene nalokho.

Kids. Ngubani umuntu othungela ngabo eRussia?

Emadolobheni enkulu Russia wakhulula ukukhiqizwa zokugqoka zezingane ezisukela hosiery futhi kokuqeda outerwear kusukela umnotho premium. abakhiqizi abaningi abe ububanzi emapayipini e amaphuzu eziningi zezwe futhi ezidume ngokuba izinga yabo izici izimpahla. Eduze phesheya - kubuye omunye abathengi ezimatasa imikhiqizo yethu yasekhaya. Futhi ake abanye brand of izingubo (hhayi kuphela zezingane) ngentshiseko Positioning ngokwabo ulwazi, kodwa kusadingeka ubuqotho babo. Ezinye umama osemncane akazange abone kudingekile ukuba athenge izingane ezincane izingubo esinegama, ebhekisela nokukhula ngokushesha izingane zabo. Futhi, lokhu kuwubufakazi kuyindaba yangasese. Ngokwesibonelo, ezinye izinhlobo Russian zokugqoka zezingane, uhlu okuyinto ihlukaniswe amabhlogo, emelelwe abakhiqizi elandelayo.

I engenhla futhi main (nsuku zonke, "Phuma"), izingubo izingane

A qiniso kungase kutholakale - brand Russian zokugqoka zezingane kungaba ngokwanele ezibhekene West. Ngakho, Fox-cub (Rybinsk) kudedela phezulu (ushintsho futhi ebusika) izingubo izingane kuze iminyaka 7 ngaphansi "Fox" brand. izimpahla Okufanayo esivela inkampani eMoscow "KidsStayl» (KidsStyle) enegama brand "Cherche", eduze eMoscow "Monarch" brand «Magic uvolo». pipsqueak Brands 'Izintandokazi "futhi" Isimangaliso pipsqueak "igama elifanayo" Isimangaliso pipsqueak "- uchungechunge iziphakamiso ezithakazelisayo ngesimo izigqoko, amagilavu, amagilavu, amagilavu, bootees.

Phakathi amaqoqo izingane elite sika, akuyona kunabayeni angaphandle emehlweni abathengi oqondayo, kungase waphawula:

- I-Moscow lokuhweba igama Italian «Gioia di Mamma» ( «injabulo umama") - kuyinto emelelwa ngalendoda izixazululo;

- «ILD» noma «I Love ukuba Dream» inkampani "BestKidsKlab» (BestKidsClub) - esikhiqiza onobuhle «okungezona abayitoho» isitayela, okusikhumbuza ikhophi elincane zezinhlobo omdala;

- «Inkinobho Blue», «Gulliver», «Gulliver Baby» kusukela inkampani «Gulliver» (eMoscow) - lokuthunga amaphethini noma ngabe isiphi isikhathi e-«abayitoho» isitayela, «ezemidlalo abayitoho», «imfashini», «esikoleni».

isikhundla Good ngokwabo nokukhulula knitwear kwansuku brand Russian zokugqoka zezingane. Uhlu lufaka izingubo eyenzelwe nabancane:

- «Crockid», «Optop» kusuka «Soley Iqembu» inkampani, okuyinto silwenza outerwear futhi hosiery ububanzi futhi ezihlukahlukene kits izingane;

- efana ukukhiqizwa lemikhiqizo «Sweet Berry Baby», «Sweet Berry», «Luminoso» kusuka «KidsStayl" (eMoscow);

- brand untwisted kabanzi "S +" (noma "Umka +") kusuka "OylTeks" (Podolsk, esifundeni eMoscow).

Futhi okudume: "Limoni" lenkampani eMoscow "Funtik"; «Lucky Ingane» yinkampani efanayo (ifektri "Interkafe, Mytischi, esifundeni eMoscow); "Happy Baby" kusukela igama lenkampani eMoscow; «Pollo» yi eMoscow inkampani «Babypollo»; «Google Namuhla»; «Golden Rose», «Adagio», «Arista» kusuka umkhiqizi ofanayo eMoscow «Arista»; «Cosmi-ko», «Gamma», «Fragola», «Vnoskah.ru» umenzi efanayo hosiery wonke umndeni "Gamma" (orel).

Uhlolojikelele wobusha izingubo brand

Abantu abasha - amandla ukushayela emphakathini. Active, elikhanyayo, ngokugqamile, guys abanesibindi ufuna ezibukeka zizinhle kunoma isiphi isimo. Babutha, izixazululo zabo esiyingqayizivele lokudala, kuhlanganisa incongruous ngezinye izikhathi, kodwa ngesikhathi esifanayo ungakhohlwa mayelana induduzo lula.

Isigaba "Russian intsha izingubo brand 'siqu nezithameli ngokuvamile zihlanganisa lezi ezilandelayo:

- «Befree» - sha ome njengeqanda kubantu abasha, inselele umphakathi kamakhi «Ikhabe imfashini iqembu»;

- «Savage», «Mondigo», «Conver» - sha izinto zikanokusho ngesikhathi intengo imali;

- "Imicu, Imicu" - eMoscow kwentsha brand ukwenziwa sweatshirts futhi izikibha lebhalwe ngezifiso;

- «Kyrochki-na» - sha, eyenzelwe ozinikezele abasha asebenzayo abafuna ezibukeka zizinhle futhi okukhethekile.

Lesi sigaba kungabandakanya: «Namuhla», «Sela» kanye nenombolo yabanye abazikhiqizayo izindaba hhayi kuphela intsha kodwa nezezinye amaqembu eminyaka.

Brands isiko kwentsha emgwaqweni

Street intsha subculture emelelwa enjalo oluvelele Russian isembatho lemikhiqizo ezifana: «CodeRed», «PeperMilk», «Saint-P Izingubo», «Anteater», «G-isitayela», «ZIQ & Yoni», «Mono Izingubo», «Anteater izingubo "," Petersburg Isihlangu "," Larousse »,« Urals »,« Taboon comoon »,« Kugcine isikhumba »,« Sword izingubo »,« ehlathini ORIGINAL »,« EMAKHONO ukugqoka »,« TRUDE »,« Agni »,« Trailhead »,« INKOLELO WEAR »,« Atelier Underground Krakatau »,« i Underlocals »,« silwane "," Bat le Norton "" Harms "," Spinner ". Abaningi babo lesiRotuma, kodwa Sekuvele kufakazelwe kahle ngenxa ezinhle izinto izinga, nesitayela esihlukile. Veta emasikweni emgwaqweni, iningi Petersburg. Original, ne zabo ngabanye indaba ephathwayo. Ngokuvamile akhiqizwa editions limited.

brand Russian bezingubo kwabesifazane: uhlu

Njalo girl ufuna ukubukeka owesifazana omuhle, isifazane, ezingalindelekile. Kungenxa ubunjalo ke. Umuntu udinga ukwenza omkhulu i-walk in closet, elinye - izinto ezimbalwa ngemibala ehlukene kanye nekhono ukuhlanganisa kubo, ngiphakamisa kuye ngesimo, izintandokazi isizini. Bobabili Brands angaphandle kanye Russian bezingubo kwabesifazane Uyi ukukhathalela nengxenye omuhle lwesintu.

Cabanga ethandwa kakhulu phakathi brand ezifuywayo.

Ngokuvamile, inkinga ingase ibe ezandleni zomunye wabaphathi umkhiqizi lemikhiqizo eziningana zokugqoka eyehlukene. Ngakho, inkampani «Ikhabe imfashini iqembu» is kabanzi emelelwa inethiwekhi ezitolo akubizi futhi eliphezulu izingubo, kokubili eRussia kanye eduze amazwe phesheya: Kazakhstan, Armenia, eBelarus, Georgia ne-Ukraine. Sihlanganisa izindawo kwabesifazane:

- «UTHANDO REPUBLIC» - brand ozinikezele futhi abadlala ngothando ababona;

- «zarina» - brand name ngesitayela, abesifazane beqiniseka.

Inkampani efanayo ungumnikazi intsha brand «Befree», okwakubekelwa eshiwo ngenhla.

Ngokulinganayo ethandwa, kuhlanganise phakathi pop izinkanyezi, brand: «Tom Klaim» (ukuvumela amakhasimende ayo njalo uhlale "ezingeni ukuphakama»), «Yukostyle» (presents okukhethekile design onobuhle ngezandla), «YETONADO» (izingubo brand amadoda, abazama ukuphila "usesikhathini" mayelana sizongena yalokho, egcwele imibono fresh kanye nezifiso), «Visavis» (ukusiza la mantombazane asemancane ngezinye, abesifazane ukwakha isithombe sowesifazane yesimanje yemfashini, ngokugqamile, elikhanyayo, egcizelela ubufazi bakhe nemvelo romantic), "Factory fashion »,« Wisell ». Hlala ezikhangayo futhi sexy, ngisho nalapho wena sesimweni ezithakazelisayo, ekusizeni sha "FEST". Russian isembatho brand: «X'cluSIve», «Dena Savati» azivamile izinqumo jackets zabesifazane, amajazi, uboya. Ekhululekile, elula ukugqoka izingubo zokuphola (zangaphansi nenhle, izembatho) ethulwa «Laete» brand, «AIRIDACO» (inkampani «UBUHLE LV»), «Infinity Lingerie», «Elis», «Clever Wear».

Muva nje, ziningi abaklami abasha esikhiqiza umugqa yabo izinto ezithakazelisayo. Lezi empeleni esasisesisha izingubo Russian brand ogama lakhe behlonipha Abadali zayo. Njengoba isibonelo, izinhlobo ezimbalwa zithandwa: «Kira Plastinina», «D.VA», «Anastasia Tchir», «Victoria Irbaieva», «Igor Gulyaev», «Cyrille Gassiline», «Vika Smolyanitskaya», «Ianis Chamalidy», «Kate Frankfurt», «Yulia Dushina», «Ksenia Knyazeva», «Vassa & Co». Kodwa abanjalo abaklami abadumile njengoba Valentin Yudashkin Erika Zayonts, Ekaterina Smolina usevikele ngokuphindaphindiwe nodumo imfashini Russian libonisa emhlabeni. Futhi, ukuthandwa yazuza abagqoka brand Russian: «Chistova & Endourova», «I Towers ababili», «KOGEL», «Razu Mikhina», «Giulia Rossi», «Libellulas», «Mary Mea», «Olivegrey», «IQ Dress »,« Deffinesse »,« Virginia Style »nabanye abaningi.

Ukubuyekezwa kwe amadoda stylish izingubo brand

Hhayi besifazane kuphela kodwa futhi wesilisa ufuna ukubukeka kwamabhizinisi ngesitayela, ehloniphekayo, nenhle, nemfashini, ngezinye izikhathi izibambe. Njengomthetho, e kwekilasi madoda akukho engadingekile, kuphela konke ezibaluleke kakhulu. Into esemqoka amadoda - usizo nenduduzo. Ngakho-ke, Russian zabesilisa zokugqoka brand nazo kabanzi emelelwa abakhiqizi ehlukahlukene owaziwa. Phakathi kwabo singakwazi ukusho: inkampani Italy ngezinga elithile unelungelo «D.Polgri» lokuthunga izinto zikanokusho ukuthi zindlala «Yierman» outerwear. I abasha ashukumisayo brand Russian GroStyle yaqanjwa umklami wayo oyinhloko Vyacheslav Gross, ngubani waziphatha womshini amaqoqo izingubo imfashini kule «abayitoho» yesitayela amadoda. Ukukhetha Decent izinsiza zabantu, kungakhathaliseki ukuthi ubuhlobo, izimvemvane, amabhande, scarves, uwumnikazi wenkampani, kuyinto fashion brand «Elsago». Izinkampani eziningi ngokukhethekile ukukhiqizwa fashion isembatho kokubili abesilisa nabesifazane. Ngaphezu kwalokho, ingxenye owesilisa sizalwa nawo ezemidlalo isitayela izingubo, bona ngokuvamile ziphendukela kukhethwa imfashini ezemidlalo izinto.

Uhlolojikelele nezemidlalo. Abakhiqizi futhi Brands

Sonke siyazi ukuthi kusukela epilweni yangamalanga yesimodeni - ukunyakaza, isigqi ezemidlalo, okuyinto kunomthelela oqonde ngqo hhayi kuphela empilweni ngokomzimba, kodwa futhi ukwakha imizwelo eyakhayo. Ukuze umsebenzi kuletha ukwaneliseka, okumqoka yiyona okuthiwa imishini ezemidlalo. Kufanele kube lula, esiwusizo, elula, ukhululekile. Namuhla, kunamabandla ahlukahlukene Russian ezemidlalo brand izingubo bonke ubudala. Phakathi nokuduma yazuza yilezi:

- «Demix» elingelakwaJuda network "Sportmaster";

- «Maxx» ezemidlalo inkampani «Maxxisport» (Perm);

- ". Rhythm Impumelelo" «Real Pump» inkampani eMoscow

Isisetshenziswa ukuze Russian ithimba-Olympic - sha «Phambili» kanye eponymous eMoscow inkampani «Bosco» kusukela inkampani «Bosco DI CILIEGI»;

Futhi phakathi eyaziwa zihlanganisa: "A.V.T.- Ezemidlalo" kusukela Perm, «Sportego», Ezemidlalo kombono "DZETA" kusukela Petersburg, "Oktakem" ezivela eMoscow, "Alfa-ezemidlalo" kusukela Barnaul, "Ezemidlalo Isixhumanisi "kusukela Velikiye Luki,« Baltic Ibhuloho ». Ukuze uthole izifundo yezemidlalo zezingane kanye supply ezifanele kungase kutholakale kahle, "Elena and Co», «Aliera», «Ilitha», «Flammber», «Extreme Direkshn".

Gqoka wonke umndeni e Boutique

abakhiqizi abaningi zinezikhathi ukukhululwa kwe-izinto uphawu bonke ubudala. Ngakho, kuyinto evamile ukuba agqoke wonke umndeni kungaba boutiques ezimele brand:

- Gloria Jeans futhi Gee Jay - kuyinto evamile izingane kanye nenkampani omdala izingubo "Dzhins Gloriya", kasomabhizinisi uVladimir Melnikov. indlunkulu yenkampani itholakala Rostov-on-Don;

- «Sela» - sha fashion yabesifazane futhi amadoda, futhi zezingane kanye nengane izingubo ngamanani sasivumela ezinengqondo futhi izinga ezinhle imingcele, ikakhulukazi olufanele kubantu abasha;

- O'stin - kungokwalabo inethiwekhi "Sportmaster" ezitolo, izingubo brand linikeza yizinhlobonhlobo, ubulula ngamanani aphansi;

- «Zolla» - sha izinto collectible kwabesilisa nabesifazane ethandwa inkampani Russian «Factor LLC»;

- Oodji (Namuhla) - umkhiqizo inkampani efanayo, ekhiqiza zabesifazane, amadoda kanye izingubo zezingane;

- eliphezulu brand of abesifazane nezingubo zabesilisa, "INCITY" futhi izingubo zangaphansi "DESEO" ezivezwa inkampani waseRussia "Fashion Izwekazi";

- phakathi brand owaziwa Russian ukwenziwa izingubo zangaphandle ivelele: «BEARLOGA», «Lab Fashion », «PLAXA», «nes & entshonalanga», «Vizani», «Sinta», « Marnelli";

- lapho ezwa siphinde brand izingubo «Vassa & Co», «Pelican», «Mondigo», «Eniland».

Ngeshwa amakhasimende amaningi kakhulu ngisho ikhangiswe kabanzi isembatho brand igama engavamile isebangeni kubo abadabuka kwamanye amazwe neze kuqinisekisiwe, ngaphezu azichaza kahle umlando amasayithi, kuhlanganise nalezo ezihambisana ne amagama abantu abadumile, okuyinto ngesikhathi esifanayo iqukethe inethiwekhi kuphela boutiques Russian nezitolo. Phesheya, okufanayo cishe akukho ngalezi imigqa izingubo ezaziwayo. Abaningi babo ithungwe ku abavamile Russian noma izimboni eChina. Njengoba isibonelo, uphawu: «Ketroy», «Simoni», «Al Franco», «Meucci», «Alfred Muller», «Taya Jeans», «Giovanni Botticelli». Ziningi izindleko nezici, okuyinto musa njalo ukufanisa izinga izimpahla.

Lena akuyona uhlu oluphelele yasekhaya izingubo brand, kodwa ezinye izibonelo zabo kuphela, zuza nokwethenjwa ngamakhasimende, ukuze bagcine isiko amazinga ukukhiqizwa futhi izinga, futhi akatholakalanga ukwamukelwa phakathi abathengi.