"Sketchers" izicathulo (Skechers) ngempela ngakho ukhululekile, njengoba besho? Izibuyekezo kwamakhasimende of amateki "Sketchers" (Skechers)

Izinyawo njalo alandele umthwalo, futhi ngokukhetha nezicathulo kwesokudla kubaluleke kakhulu. Isithende iqhubezela, amanxeba okusha, ithambo deformity we isithupha, buthakathaka igobela le ngezinyawo - is phetho hhayi izicathulo kwesokudla. Amateki "Sketchers" abhekwa ukukhetha ekahle kakhulu yokuba abantu abanakekela ngempilo ezinyawo zazo. I ezibanzi umkhiqizo line ikuvumela ukuthi ukhethe imikhiqizo wonke umndeni futhi zonke izinhlobo imisebenzi. brand American ukhiqiza izicathulo hhayi kuphela, kodwa futhi izicathulo, izingubo nezicathulo ngoba abameleli blue-collar imisebenzi.

Hlobo luni inkampani?

Robert Greenberg nendodana yakhe ngo-1992, sethula iphrojekthi njengoba kamuva okwakuzoba yisikhungo eyaziwa - kuphumelela, ukuthuthukiswa nokuqaliswa kwezinhlelo nezicathulo ngoba amadoda, abesifazane nezingane. iminyaka engu-3 kamuva, ngo-1995, e-Los Angeles wavula isitolo, emashalofini zazo zikhona ngokuqinile imikhiqizo SKECHERS. Manje womkhiqizo umuntu wanamuhla owaziwayo umugqa ezemidlalo umkhiqizo. Ngakho, isihlangu kuqala lesi sitayela ongene emakethe ngo-1998.

Umqondo ukudalwa amateki on wedges ongaphambili omise-soled futhi kungokwalabo nkampani "Sketchers". Inhloso kokudala umugqa izicathulo - ikhono ukumpompa imisipha gluteal, okwenza ukuhamba.

inkampani afakwe 2000 emakethe Russian. Inethiwekhi yomhlabajikelele yama-inkampani ihlanganisa emazweni angaphezu kuka-100. Amateki "Sketchers" angathengwa at ezitolo okudayisa eBrazil, iCanada, iJapane, Ukraine, eChile, e-Russia, futhi kumawebhusayithi ezisemthethweni inkampani. Ngokwalo mbiko yakamuva inkampani, okuyinto study imvelo emakethe, SKECHERS Sales kwezemidlalo izicathulo endaweni yesibili (5%), enikeza inkampani ka Nike, okuyinto ebangela 62% yokuthengisa ingqikithi amateki. Indawo yesithathu nge 4.6% wemakethe okhona Adidas.

okunezinhlobonhlobo

Lapho ngineminyaka engu-kanye nemikhiqizo ubulili "Sketchers" uhlukaniswe zabesifazane, uchungechunge amadoda kanye zezingane, okuyinto yena, umahluko ekusetshenzisweni ehlosiwe imodeli. Okungukuthi amateki "Sketchers" Abesifazane basesimweni amaqoqo ukugijima, ukuhamba, imisebenzi yangaphandle futhi kokugqokwa kwansuku zonke.

inkampani lwemibhalo

• "Ezemidlalo" - umugqa ethembisa ukuthi yakhelwe yokuchitha isizungu asebenzayo. Ukugcizelela senziwa abakhiqizi ematheni usekela ngezinyawo, okuyinto evimbela esisuka imisipha futhi ukulimala.
• Outdoor - isigaba nge ukufudumala.
• Umumo ups - izicathulo ne ematheni round.
• "Comfort" - umugqa moccasins ukukhiqizwa ballet nezicathulo futhi Slippers.
• Vula izicathulo - izicathulo flip flops.
• Umsebenzi Series yakhelwe ukudayiswa izicathulo okhokhelwayo. Kulesi sigaba kukhona izicathulo ne izinzwane steel, okungezona ukushelela amathe kanye umklamo ivulekile.
• Futhi ochungechungeni abesifazane futhi amadoda sika has umugqa ngezinyawo, ukugijima, igalofu izicathulo kanye goflex, okuyinto izimisele 360.
• izicathulo Wezingane "Sketchers" zihlukaniswe uchungechunge for abafana namantombazane; Ngokuvumelana i insole wamathambo. Kukhona futhi twinke isigaba - umkhiqizo nge akhanyayo izakhi okuhlobisa futhi elikhazimulayo chungechunge.

ukukhangisa umkhankaso

emashumini "Sketchers" Nje engaphezu kwemithathu waba omunye ethandwa kakhulu futhi brand best. Marketing amacebo wasiza inkampani nedumela ngokushesha. Ukukhangisa esisogwini ikholomu efanayo iphephandaba futhi singamelwe movie Corny. Ukuthuthukisa umkhiqizo izimpahla njalo bakhangwa izinkanyezi emhlabeni.

Ngo-2001, ngesikhathi esiqongweni kwayo, ubuso inkampani wenza Britni Spirs. Izethameli eziqondiwe lenkampani bebelokhu intsha njalo. Ngakho-ke, intsha, ngibona Britney e brand amateki elaziwayo elincane, ube esephuthunyiswa uthenge izicathulo efana isithombe. Ngemva kweminyaka emibili, Christina Aguilera aqhubeka nomkhankaso. It is zihilelekile ukumaketha ukuthuthukisa imikhiqizo abasubathi, abadlali kanye nezinkanyezi show ibhizinisi. Amateki "Sketchers» Umumo ups ikhangiswe Kim Kardashian.

imodeli ethusayo "Sheyp Aps"

Ngo-2009, onjiniyela American brand sika wayifeza ukuthuthukiswa ezintsha - zakha ayizindunduma ekhethekile phakathi unyawo yedwa ukuthi kulingisa uhamba ezindaweni esithambile. Ekukhangiseni, abakhiqizi bathi kwesisindo somzimba kusukela uhambo evamile e izicathulo i isilinganiso 1.3 kg ezinyangeni ezimbili, kanye kwehle fat umzimba futhi kuthuthukisa kwegazi. Kodwa-ke ngeshwa, baseMelika bachitha amahora angaphezu eyodwa izicathulo zamadola 100, kwadingeka ukuba ukufaka isimangalo esiphikisana inkampani, okuyinto waveza umbono wokuthi akukho nomphumela kokuqina lezi izicathulo abadalwanga. Ngo-2013, yijaji sikahulumeni evunyiwe isenzo ekilasini, inkampani "Sketchers" ukukhokha. Dollars kwezigidi ezingu-40 kuya abathengi abathenga izimpahla uchungechunge ngaphansi kwazo "Sheyp Aps."

Nakuba ukufunda izibuyekezo zale imodeli emasayithini isiRashiya, ungakwazi ukuza ufinyelele esiphethweni sokuthi izicathulo wamathambo "Sheyp Aps" aqede ngempela ukungezwani elisezansi ngemuva namadolo nge ukuhlala isikhathi eside izinyawo zakho.

Amateki "Sketchers": Izibuyekezo

Ibalulekile imibono yesikholwa abantu abathenge okungenani kanye bese uzama ukugqoka izicathulo yalesi brand, ungakwazi ngokucacile ukuhlola amaphuzu aphezulu olulodwa. abasebenzisi waphawula yabo izinga neubivaem nesisindo ukukhanya. Imikhiqizo wadala nge ifaka umoya futhi insoles isinqandakuvunda, ngakho ukuntuleka iphunga ngisho nangemva ukusebenzisa eside ebonisa isithunzi sabo eliyigugu.

"Hamba amanxeba" Uchungechunge ukujiya ubuncane izinzwa iyodwa futhi okhethekile traction kunikeza umuzwa wokuthi kuziwa egijima engagqoke zicathulo eyothola. bafake isigaba Wezingane wayevelele ukungabi khona imihuzuko nokulimala. Ngesinye iforamu umama uthumele isithombe emva kweminyaka emibili wokusebenza of amateki indodakazi yakhe, ku ematheni, ngisho ushiye umdvwebo.

Izibuyekezo zabantu kahle agcwele ezemidlalo, amateki esisebenzayo, imfashini kanye stylish "Sketchers". Izithombe imikhiqizo yalesi brand abadluliselanga umuzwa induduzo ungathla izinyawo zakho zigqokiswe imikhiqizo wale nkampani.

Kungakanani ukukhokhela lula?

Njengoba inkampani American, hlola izindleko izihloko ladalwa website esemthethweni, lapho amanani lezimpahla ezicashunwe zamadola. Yiqiniso, ungakwazi ukuthenga imikhiqizo "Sketchers" ngokusebenzisa amawebhusayithi Chinese, lapho izindleko zabo ishibhile, kodwa kubalulekile ukuba baqonde ukuthi izinga imikhiqizo enjalo kuyoba ngaphansana ezishiwo ukukhangisa olusemthethweni.

Kusayithi US imodeli eshibhe of amateki e uchungechunge labesifazane uSipho Sunset at intengo $ 55; isigaba Male - Amandla zibiza u- $ 53. Izingane umugqa iqala izicathulo zibiza 35-37 USD

onobuhle ezibizayo:

• Esigabeni labesifazane lokhu amabhuzu demi calfskin ngokuba 159 y. e. futhi amateki "Hamba igalofu" kuwufanele $ 135.
• Esigabeni madoda, imikhiqizo efana kwakuyilawa: amabhuzu e cowboy isitayela calfskin for 175 ngesikhathi. e. futhi amateki "Hamba Golf" ngentengo zamadola 140.
• Ngo uchungechunge yezingane ngokuncomekayo ezikhundleni ekade amanani aphezulu amabhuzu enjoloba ukuze $ 72 futhi izicathulo 65 y. e.

Izizathu kokunquma ukuthenga "Sketchers"

1. Quality izinto. Ngokukhethekile athuthukile impahla "rezolayt" ngemva ukusonteka ematheni uyakwazi ukuthatha ukuma eyinhloko.
2. A ezahlukene. Izicathulo yonke ukunambitheka kanye zonyaka ezahlukene. Ububanzi kuhlanganisa elikhazimulayo amateki "Sketchers" ukuthi ngemva kokuhlala ekukhanyeni yemvelo ihlaba umkhosi ukukhanya ebusuku. nezicathulo umugqa Wezingane imelelwa izimbadada ukuba amabhuzu enjoloba.
3. Inzuzo encane sipho intengo nje uma eqhathaniswa naso amafemu ukuncintisana.

4. Isimo. Brand eyaziwa, ke lifaka lesibili emhlabeni ngokuya yokuthengisa izicathulo wezemidlalo. Amateki "Sketchers" - kuyinto evamile, zobuchwepheshe, kwenta na ukhululekile kakhulu.